While UX Becomes Hot, Stay Cool

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This was my keynote talk @ World Usability Day Hamburg in 2014, talking about the past and future roles of UX, sharing three learnings based on personal experience.

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While UX Becomes Hot!
Stay Cool
Yeli Tong

DEV
UX
Market
Technology
User
@YeliTong
PM

@YeliTonghttp://uxmag.com/articles/four-myths-about-ux-and-how-to-bust-them

@YeliTong
“UX is more (powerful) than you think”
http://uxmag.com/articles/four-myths-about-ux-and-how-to-bust-them

@YeliTongFlower designed by babi brasileiro from the thenounproject.com
Researcher
Concepter
Prototyper

Moderator
Ambassador
Lateral Leader
@YeliTong

Unicorn designed by Bram van Rijen from the Noun Project

Unicorn designed by Bram van Rijen from the Noun Project
Unicorn

Pegasus
Wing designed by misirlou from the Noun Project

@YeliTong
Create your own path
2008 Communication Designer
2010 Interaction Designer
2012 UX Designer
2016 ?

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