This document discusses how to be honest with clients and keep them as clients. It identifies several common problems that arise such as clients micromanaging, not having proper project management artifacts in place, and clients questioning the skills and decisions of the development team. It provides solutions to each problem such as establishing clear rules and processes, improving project management, keeping clients engaged through documentation and analysis, having clients pay for technical education, and implementing independent reviews. The overall message is that being transparent, establishing structure and control over the project, and ensuring quality will help clients trust the development team.