1. Key Skills
Sales & Marketing
P&L Management
Key Account Management
Business Strategy & Execution
New Business Development
Strategic Alliances & Partnerships
Profit Centre Operations
Customer Retention
Team Building & Leadership
Acknowledged for strengthening companies to lead in highly competitive
markets and delivering innovative sales & marketing concepts & strategies.
Profile Summary
A competent professional with nearly 23 years of experience in Sales &
Marketing, P&L Management and Strategy Formulation
Developed and deployed quarterly and annual plans, programs and
policies for company Sales Managers; backed all cross-company sales
objectives such as budgets preparation and forecasting of sales targets
Conducted statistical analysis to determine potential growth; designed
sales performance goals and monitored performance on a regular basis
Proficient in developing relationship with various corporate
organizations; extending services to achieve customer retention as well
as repeat business
Experienced in business development, training, dealing with corporate
accounts, mergers & acquisition, transition of clients
A result-oriented individual with strong decision making, analytical,
communication, interpersonal and negotiation skills
Career Timeline
Yazmeen. A
~Sales & Marketing ~ P&L Management ~
Customer Retention
yazmeen.azad@gmail.com
09820925504
Datapro Information
Technology as
Business Development
Executive
Gujarat Machineries
& Manufacturers
Company Ltd. As
Sales Analyst
Gemini Marketing
Service as
Assistant
Manager-Sales
May’88- Dec’91 Jan’92- Oct’93 Dec’95- Jan’04
ATCO Weighing
Solutions
Company Pvt.
Ltd. As Deputy
Manager Sales
Jan’04- Oct’04
Prince Containers
Pvt. Ltd. as Sales
Manager
Apr’08- till date
Iron Mountain
India Pvt. Ltd. as
Assistant General
Manager
Oct’04- Apr’08

2. Education Post Graduate in Economics (Hons.) from Bombay University in 1992
Diploma in Computers System from Datapro Information Technology,
Mumbai in1988
Work Experience
Iron Mountain India Pvt. Ltd., Mumbai as Assistant General Manager
Growth Path/ Assignments Handled:
Apr’08- Mar’10: As Sr. Sales Manager
Apr’10- Mar’14: As Western Head
Mar’14- till date: As Assistant General Manager
Key Result Areas:
Working as the key member of executive team; formulating sales
strategies to accelerate the revenue growth
Maintaining and developing relationship between numerous corporate
organizations and Iron Mountain; adding value to existing client accounts
while identifying opportunities for improvement
Extending support in implementing an effective sales force, through
recruitment, retention and management of the territory sales force
Monitoring the accomplishment of district and regional sales goals
with budgeted resources and developing regional sales strategies for
the sales force
Motivating the sales teams to develop new business, evaluating various
skills like sales abilities, time management, prospecting, qualification,
selling skills, product knowledge and proposal writing
Imparting formal/informal training as per the requirement
Providing assistance to the sales representatives in the preparation of
special proposals including pricing quotations, terms of sales and transfer
dates as requested by potential customers
Contributing in forecasting and pipeline/opportunity stage management
Significant Achievements:
Played a pivotal role in increasing the annual sales revenue three times
within four years, accelerated sales from 150 Million in 2010 to 840
Million in 2014
Contributed in closing an average of 35% of all leads and achieved
between 110% and 120% of projected monthly sales goals
Merit of being recognized as a member for routinely exceeding quotas
Facilitated expansion of sales department from 2 to 15 employees
Achieved 100% retention of clients whilst generating significant revenues
and bottom line
Developed relationships with a Fortune 500 company and guided sales
representatives to close deal; generated 125 Million in recurring annual revenue
Handling the largest region (west) contributing 60% to the overall Revenue.
Managed sales and marketing strategy development, product planning,
profit, revenue targets and market share targets; achieved an approx.
turnover of INR 51 Cr during 2015
Achieved a cumulative growth of 155% for Pune region against the
company average of 105%
Improved Pune market share from 3% in 2012 to 30% in 2015 and
enjoyed a dominant No. 1 position
Orchestrated the P&L of Records Storage business, strategy and
marketing; led the newly created sales operation and inside sales
function
Upgraded the tape vaulting market which expanded exponentially from
less than 10% to over 25% in less than two years
Apr’08- till date

3. Oct’04- Apr’08
Currently focusing on Eastern Region; increased the pipe line for new
business from zero to 20 million to achieve 6.7 million in the last 4
months
Prince Containers Pvt. Ltd., Mumbai as Sales Manager
Key Result Areas:
Worked as the Business Head for three products, while managing a team
of direct sales and channel partners
Contributed in bagging corporate accounts and public sector deals
Conceptualized and implemented long term as well as short term
business strategies for revenue generation
Formulated strategic marketing programs & ensuring ROI of the programs
Extended support in designing & implementing strategies for tapping
unexplored avenues
Developed strategic alliances / tie-ups with financially strong and reliable
channel partners, resulting in deeper market penetration
Maintained and developed customer relationships at the assigned OEM
Previous Experience
Jan’04- Oct’04
Dec’95- Jan’04
Jan’92- Oct’93
May’88- Dec’91
ATCO Weighing Solutions Company Pvt. Ltd., Mumbai as Deputy
Manager Sales
Gemini Marketing Service, Mumbai as Assistant Manager Sales
Growth Path/ Assignments Handled:
Dec’95- Mar’98: As Sales Analyst
Apr’98- Mar’00: As Sr. Manager Sales Support
Apr’00- Jan’04: As Assistant Manager Sales
Gujarat Machineries and Manufacturers Company Ltd., Mumbai as
Sales Analyst
Datapro Information Technology, Mumbai as Business Development
Executive
Growth Path/ Assignments Handled:
May’88- Mar’89: As Technical Assistant
Apr’89- Dec’91: As Business Development Executive
Personal Details
Date of Birth: 10th January 1967
Languages Known: Hindi, Marathi, English
Address :1103, Tricity Sky, Sector 19, Ulwe, New Bombay