2. I was born and raised in Denver, Colorado. The
youngest of three girls. As a child I grew up less
fortunate than others spending majority of my
childhood homeless. This helped shape me into the
person I am today. I value things like friendships,
relationships and time with the ones I love most. I
strive to put a smile on everyone face even when
times are rough. My goal is to be a T.V sports
broadcaster. One that people will be excited to
watch/listen because I always make them happy
and/or laugh. I want to to be the breathe of fresh air
viewer tune into.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
PotentialJob Titles:
• Broadcast Announcer & Radio Disc
Jockey
• Sports Coordinator (Basketball)
• On-Air/Play-by-Play/ Multimedia
Production
TheEntertainer - I am lively, giddy and
joyful. My work has a more goofy
approach made to make others smile
and laugh. When hear/see me covering
a sports match you are guaranteed to
giggle.
SportsBroadcaster for Coloradosportsfans
Picture Relevant
to Your Industry
Goes Here
4. OutreachPlan:
• I will research all of Zach Stevens reparative work. I will also
look at all of DNVR sports media.
• The method of communication I will use will be Linkedin. I
will start off with connecting with Stevens.
• I will followup via LinkedIn message if I haven’t heard back
within two weeks.
Hiring Managers at Sports Media Companies
TARGETAUDIENCE
ZachStevens
PROFILE
PICTURE DenverBroncos BeatReporter
atDNVR
BrandonPerna
OutreachPlan:
• I will watch/review his post recent postings to YouTube and
verify if a personal assistant is needed.
• I will make initial contact direct message. The I will further
contact through YouTube comments and likes.
• I will followup via LinkedIn message and YouTube comments
if I haven’t heard back within two weeks.
PROFILE
PICTURE CreatorofThatsGoodSports
YouTubeChannel/Podcast
AlexisPerry
OutreachPlan:
• I will research to see if she needs and assistant/runner. I will
verify exactly where I can help the show on a daily basis.
• I will write a letter and also send a message via LinkedIn.
Explain one method or mode of communication you will use
to make your initial contact with this person.
• I will followup via phone call or Linkedin message if I haven’t
heard back in two weeks
PROFILE
PICTURE Producer/Reporter/On-Airhost
atDenver Broncos Football
5. GOALS
ShortTerm:Intern for a sports company as a runner/ assistant,
2024
• I want to be employed and/or interning as a runner for
companies such as Fox, CBS or ESPN.
‣ Apply to at least ten different jobs/internships. I must
have at least
fi
ve offers by the time I graduate in
November 2024.
MidTerm: 2029
• I want to be a On-Air reporter/host that does play-by-play for
a Colorado sports team. Speci
fi
c goal you want to achieve in
mid term.
‣ Have worked for known sports media company for at
least three years. Make on-air within
fi
ve years of
graduation.
LongTerm: 2045
• I want to be Co or Leading Anchor for a sports media company.
‣ Been On-Air a Co/Leading Anchor for at least two
years. I want to have my own show at least ten years
after graduation.
7. I will help the sports fan enjoy play-by-play or
highlights of their favorite sport through a
comedic & joyful broadcast.
PROMISE
8. CREDENTIALS
WorkExperience:
• Podcast/Radio co host for Ednium (Non-Pro
fi
t
Company)
• Human Resource Specialist
Education:
• Business Management, A.A, Community
College of Denver, 2018
• Sportscasting, B.S., Full Sail University 2024
Volunteer Work:
• Ednium Nonpro
fi
t organization
• Coach for I9 sports in Aurora Colorado
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Alan McDonald
IndustryExperience:
• Runner for Fox Sports since Oct 2022
Education:
• Current student at Full Sail University studying
Sportscasting
Leadership Experience:
• Black Sports Business Symposium
SkillsandPro
fi
ciencies:
• Public Speaking - Fox Sports Runner
• Project Management - reach data analysis
• Problem Solving - has covered live NFL games
YasmeenCo
fi
eld
OverallOnlinePresence:
• Has over 100 connections and very well done headshot with
a custom banner. Has a detailed pro
fi
le but very common
name took a while to
fi
nd customized LinkedIn pro
fi
le. Is
active of Twitter and Instagram but pro
fi
le is lacking
connecting to career.
HEADSHOT HEADSHOT
IndustryExperience:
• Sports podcast
Education:
• Current student at Full Sail University studying
Sportscasting
LeadershipExperience:
• Coach for I9 Sports Aurora,Colorado
• Ednium podcast co-host
SkillsandPro
fi
ciencies:
• Public Speaking - Have given speeches to several crowds
ranging from 20-1,000 people in attendance
• Communication - Working in Human Resources has helped
improve my communication skills
• Marketing- associate degree in business management
OverallOnlinePresence:
• Has only 20 connections and a professional headshot. Pro
fi
le
Is not very detailed lacking important info. No published
articles on podcast/videos. Is very active on social media
and Linkedin URL is customized
• Grade: Poor, 25 out of 100
10. COMPETITION
Joy Taylor
NoteworthyExperience:
• 2 years has co-host of Undisputed
• Current anchor on FS1’s Speakon
YasmeenCo
fi
eld
HEADSHOT HEADSHOT
IndustryExperience:
• Fox Sports 1
• Skip & Shannon Undisputed
• The Herd with Collin Cowherd
• Speakon
Education:
• Barry University Bachelors in Broadcasting
SkillsandPro
fi
ciencies:
• Journalism - Joy is well-know for her broadcast and excellent
journalism
• Public Speaking - was the host if Undisputed when it
fi
rst
aired
• Marketing - has done several shows with the Fox network
OverallOnlinePresence:
• Over 10,000 connections, several banner image customized,
model type headshots and has a very detailed pro
fi
le.
• Has over 10,00 links to videos and articles created by Taylor.
Has no Linkedin pro
fi
le but as unique URL
• Grade: Superior, 80 out of 100
IndustryExperience:
• Sports podcast
Education:
• Current student at Full Sail University studying
sportscasting
LeadershipExperience:
• Coach for I9 Sports Aurora Colorado
• Ednium podcast co-host
SkillsandPro
fi
ciencies:
• Public Speaking - Have given speeches to several crowds
ranging from 20-1,000 people in attendance
• Communication - Working in Human Resources has helped
improve my communication skills
• Marketing- associate degree in business management
• Marketing - X endorsements
OverallOnlinePresence:
• Has only 20 connections and a professional headshot. Pro
fi
le
Is not very detailed lacking important info. No published
articles on podcast/videos. Is very active on social media
and Linkedin URL is customized
• Grade: Poor, 25 out of 100
11. BRANDPOSITION
For sports watchers/listeners who want to laugh and
be excited, I provide a funny but unique broadcast that
will leave you wanting to watch/hear more.
“YASMEEN”
12. NETWORKING &
MARKETING
IndustryEvents&Organizations
• NationalAssociationOfBroadcasters
‣ Saturday April 15th - Wednesday April 19th 2023 | Las Vegas
• NationalSportsMedia Association
‣ Friday January 20th 2023 | New York
• NBAAll-StarWeekend
‣ Sunday February 19th 2023 | Utah
DigitalMarketing
• PrimaryContent: I will create blogs/articles related to what is
happening everyday in the sports world. I will also create videos
and podcast that are aiming towards being humorous and comical.
My fans will tune in to laugh and catch up on the latest news.
• PrimaryTools: I will use YouTube and Spotify to promote my videos
and podcast. I will utilize Twitter and Instagram to showcase my
work. These will be daily covering what happens in mainly
basketball and football.
• Website: I will use my digital portfolio site to help promote my tastes
content. Such as blogs and articles I create. This will help my brand
be more relevant.
Picture of You
Goes Here
13. PROFESSIONALDEVELOPMENT
Mentor
• The mentor I will seek will be someone with more than ten
years experience in sportscasting and will be well-known in
the
fi
eld. November 2024. Full Sail University
Formal Education
• Sportscasting B.S Full Sail University November 2024
TechnicalSkills
• Video Editing - SkillShare, May 2023 (month long course)
• Computer Skills- GroovyTek, July 2023 ( two week class)
• Data Mining - Flatironschool, August 2023 (15 week course)
SoftSkills
• Organization - Human Resource Windigo Logistics,
September 2023
• Public Speaking- Community College of Denver Augustm
2024
• Teamwork- I9 Sports 2024
14. YasmeenCo
fi
eld
You know there is not enough laughter in sports. Well, what I do is make sure all
sports fans are smiling. In fact, I bet you are smiling now .
“
Picture of You
Goes Here
15. REFERENCES
Case, A.C. (2022). Hard Skills vs. Soft Skills. De
fi
nitions and Lists of
Examples. pp.7. Retrieved from https://resumegenius.com/blog/
resume-help/hard-skills-vs-soft-skills//
FoxSports, J.A. (2018). Joy Taylor biography. Joy Taylor, Life, Story,
News pp.2. Retrieved from https://www.foxsports.com/
personalities/joy-taylor/bio
FlatIronschool, D.B. (2023). Jump Start you computer skills.
Computer Skills needed today pp.10. Retrieved from https://
fl
atironschool.com/welcome-to-
fl
atiron-school/data-science//
Guider, E.I. (2023). How to
fi
nd your mentor? Transform Your
company through mentoring pp.1. Retrieved from https://
www.guider-ai.com/how-it-works//
Glassdoor, D.N (2023) DNVR Broadcasting Sports in Colorado.
How DNVR Sports Specialty pp.1 Retrieved from https://
www.glassdoor.com/Salary/Studio-DNVR-Salaries-E6720445.htm
King, I.N. (2022) Summer Interns 2022. Meet our Interns. Pp. 15.
Retrieved from https://nationalsportsmedia.org/about-us/
internships/meet-our-interns--summer-2022
McDonald, A.M (2023) Alan McDonald. View Pro
fi
le of Alan McDonald
pp.1. Retrieved from https://www.linkedin.com/in/alanmcdonald2/
Onet, O.L. (2023). Broadcast Annoucers and Disc Jockeys. The
Occupation Speci
fi
c Information pp.1. Retrieved from https://
www.onetonline.org/link/summary/27-3011.00
Perna, B.J. (2022). Brandon Perna. View pro
fi
le of Brandon Perna,
pp.1. Retrieved from https://www.linkedin.com/in/brandon-
perna-13a167a/
Perry, A.R. (2019). Alexis Perry.View pro
fi
le of Alexis Perry, pp.1.
Retrieved from https://www.linkedin.com/in/alexisraeperry/
