Take an in-depth look at how Yammer uses analytics to speed up the development cycle and build a user-friendly product.

1. Putting Analytics to Work
Peter Fishman
Director of Analytics

2. Agenda
Data Driven Product Development
Analytics at Yammer
Analytics Philosophy
Why This Matters to You
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3. The team
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4. What’s the deal with search?
Hypotheses:
1) No one actually needs or cares about search on
Yammer
2) People care about search but it’s hard to locate
the feature
3) People care and can find the feature, but the
feature isn’t good enough to justify repeat use
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5. What’s the deal with search?
Analysis of Search Feature
Many users
# of Users Searching
Very few users
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
# of Searches
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6. Agenda
Data Driven Product Development
Analytics at Yammer
Analytics Philosophy
Why This Matters to You
@yammer #yamjam12

7. The Importance of Velocity
“We’ve got a lot of people trying to chase
us, so it’s very important to move quickly.”
– David Sacks, CEO
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8. What is Koninginnedag or Pinksteren?
What happened?
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9. How do we help speed?
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10. “That which is measured improves”
- Pearson’s Law
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11. Agenda
Data Driven Product Development
Analytics at Yammer
Analytics Philosophy
Why This Matters to You
@yammer #yamjam12

12. There are two types of problems
Value
Effort
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13. There are two types of problems
Value
Effort
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14. Data should tell a story
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15. The Local Max Problem
C
Awesomeness
A
B
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16. Agenda
Data Driven Product Development
Analytics at Yammer
Analytics Philosophy
Why This Matters to You
@yammer #yamjam12

17. Evolution of traditional business software
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18. 3 years later….
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19. Evolution of Yammer
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20. 3 years later…
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21. A Better Product for You
Just a handful of the features that were developed, tested and
refined based on analytics:
Online Now Enhanced Publisher
Improved File Directory
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22. Thank You
Questions?
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