3. Introductory Note
2015 has marked the birth of the Ekurhuleni Fashion Festival with the first instalment
of the show taking place during the Spring/Summer season.
Like all new born babies they require the attention of both parents or otherwise all the
efforts of one parent will need to double. A team consisting of; Yamkela Matomane,
Rita Kantu, Tshepo Motsumi, Joshua Maluleke and Twilight Mabunda.
The festival marks the birth of platform for designers within the region of Ekurhuleni
and beyond the borders to showcase their talents to the audience, the media and the
social personalities.
Our partnership with Azzura and Hunnar Management Agency of Zimbabwe has been
established to create an idea and talent exchange between the two countries. This
partnership has seen three designers and models from both Zimbabwe and Botswana
joining us.
The Heralds by Ara Kani, Tapfumanei Munenge by Coco and Thembabi Mubochua all
three designers from Zimbabwe. Models were Fisher and Shadel from Zimbabwe
along with Kgosi from Botswana.
The show included exhibition pop up shops at the venue that ran three hours before
the main show and continued concurrently with the show. This is to increase the
interaction and on the spot purchases.
With great honour and humility to announce a long term partnership with MoFaya
Beverage Company as our main partner and beverage sponsor which will see DJ Sbu
making quest appearance to the show going forward as we saw on the show.
The assistance from the Ekurhuleni Creatives Council which saw Reason coming to
the show. As well as Lexi as a presenter from GauTV covered the show which will be
broadcast later on DSTV channel 265.
Ekurhuleni Fashion Festival is going to be the exclusive premium fashion event in the
region and one of the must attend showcases in the country in the next three years.
Yours in Fashion
Yamkela Matomane
Introduction
4. Vision
To redefining fashion through the eyes of the Native African
Mission
Is to provide a platform to fashion brands of the home grown, young, up and coming
fashion designers in and around the metropolitan. The one day runway and fashion
exhibition event will put the region of Ekurhuleni in the spotlight as the Smart,
Developmental City by create a powerful marketing, branding and sales platform for
the participating companies and individual designers, within the city and beyond.
Objectives
Platform for young designers to showcase their talent
Bridging the gap between designers and the buyers
Promotion of the Arts and Culture in and around the City of Ekurhuleni
Encourage entrepreneurship
Social cohesion through the social setting
Vision, Mission & Objectives
5. Managing Director
Yamkela Matomane - Founder
Show Creative Director
Rita Kantu – Lune Management
Assistant - CD
Tshepo Motsumi – Lune Management
Backstage Director
Twilight Mabunda – Royal Family
Graphic Designer
Joshua Maluleke – Billiad
Photographer
Theo Tlaka – ModiaTech Photography
Samuel T Marema
Working Team
7. 2015 Designer Line Up
On the 24th October 2015 Ekurhuleni Fashion Festival hosted the first biannual
instalment of the show beginning with the Spring/Summer collection which had a
total number of seventeen designers including three from Zimbabwe and thirty
models comprising of fifteen males and fifteen females.
Local designers
Nico Style by Nico
Thembisile Mdluli Creations by Thembisile
JO Creations by Khani
King Roto Creationz by Humphrey
Dignified Genes by Rantsane
Mma Hagony by Gontse
Nceba-Mdesigns by Ncebakazi
Pearl Beads by Petunia
Ladison Banks by Ladison
Madamombe by Laura
Gali Gali by Ignatius
Earthnique by Refilwe
KoomaDesigns by Andiswa
Lady D by Mahlatse
Lehotone by Lerato
Sica Home & Wear by Nicole
Zimbabwe Designers
Coco by Tapfumanei Munenge
TMZ Fashion House by Thembani Mubochwa
The Heralds by Ara Kani
Designers
8. Pop Up Shops
Running concurrently with the show we had pop up exhibitions that took place during
the musical performances by the following;
Siyadelela Clothing
Pearl Beads
Tumi Hues
Miss T’s Fabulous bags and accessories
La’Khanyi
Ekurhuleni Jewellery Project
KoomaDesigns
Projects
9. Conclusion
Ekurhuleni Fashion Festival Figures
580 Facebook likes
Designers and Exhibitors
15 local designers – 3 International designers – 27 local models & 3 international
7 exhibition stands
11. The Na ve African | S/S 2015
T | 27 73 280 1661
Email: yamkela.matomane@gmail.com
Stone Arch, Cnr Sunstone and Brookhill
Unit 58 Village 6, Castleview
Germiston, 1401
South Africa
f | Ekurhuleni Fashion Festival
t | @EkuFashionFestival
i | ekurhulenifashion