1. © 2015 IBM Corporation
Deploying IBM
WebSphere
Application Server to
the Cloud
Whether it’s a web application or an
enterprise cloud application,
WebSphere Application Server has
the right fit-for-purpose cloud
environment for your business.

2. © 2015 IBM Corporation
About the Speakers
 Stephen Kinder - Bluemix Runtime Sr. Architect, WAS Hypervisor Chief Architect
•Steve has been appointed a senior member of IBM's technical staff and an architect on the
BlueMix runtime team. In addition, leads WebSphere Hypervisor Edition and virtualization
development for WebSphere Application Server. He has 25 years of middleware and operating
systems development experience.
kinder@us.ibm.com @StephenKinder (845) 435-4854
2
 Yakura Coffee - WebSphere Application Server Product Manager
• Yakura is a 15 year IBM veteran & a member of the Application Foundation Product Management
Team for 3 years. Yakura is chartered with executing aggressive growth strategies while promoting
the translation of customer needs into improved customer experiences, new products, new
features and new services.
coffeey@us.ibm.com (919) 543-0799http://linkd.in/1w0BYmq
 Dave Sudlik - Product Manager - IBM WebSphere Application Foundation
•Dave Sudlik is the IBM Product Manager representing WebSphere Application Server for z/OS,
WebSphere Application Server for Linux on z, and WebSphere Java Batch. He has over 25 years
of development experience in z/OS and WAS.
dsudlik@us.ibm.com @DaveSudlik (845) 435-1165

3. © 2015 IBM Corporation
IBM Cloud Strategy
WebSphere Application Server Cloud Options
Deploying WebSphere Application Server to IBM Public Clouds
WebSphere Application Server on SoftLayer Promotion
Q&A
Agenda
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4. © 2015 IBM Corporation
The world is changing and each of these technology
shifts has potential to make a significant impact.
81
percent of customers depend
on social sites for purchasing
advice.
Social
62
percent of total workloads will be
in the cloud by 2016.
Cloud
1
billion (plus) smart
devices shipped in
2013 alone.
Mobile
90
percent of the data
created in the last two
years alone.
Big Data
Internet of Thing
billion devices connected to
the internet by 2020.
75
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5. © 2015 IBM Corporation
Think it.
Strategize how to use
cloud to drive revenue
growth and efficiencies
Build it.
Build and run your
private or hybrid cloud
Tap into it.
Utilize cloud services
delivered from IBM Cloud
Cloud as a Growth Engine for Business
$1.2B$2B $7B+ 100+ 40,000+
Data Center
Expansion
SoftLayer
Acquisition
Acquisition
Investment
SaaS
Offerings
Experts
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6. © 2015 IBM Corporation
More than an engine for efficiency, cloud technology
from IBM is a growth engine for business
1. Dynamic clouds deliver
responsive IT
2. Cloud enables the
“composable business”
3. Cloud is innovating the way
people work
Run Build Use
• Accelerate application time to value and
agility
• Standardize, integrate and deliver
consistent, high quality of service
• Quickly imagine and compose
breakthrough new products and services
• Expand and further activate your value
chain
• Use IT and Business capabilities
delivered as composable services
building blocks to adapt business
models
• Reinvent core business processes
• Speed operations
• Empower employees
• Enhance customer interactions
Integration
Integration of legacy to
new web based
systems
Security
Enterprise class
governance, security
resilience
Open
Interoperable and
flexible across delivery
models
Analytics
Driven by insight,
highly visible and
responsive
Expertise
Deep business and IT
process expertise
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7. © 2015 IBM Corporation
IBM WebSphere Application Server
I want to run a
workload
Flexibility to deploy without
operational constraints on VM
and bare metal or cloud with
BYOL&S
For Developers
and Operators
RUN
Build your own
Blue Mix
Pure
I want to use an
App or business
service
For Business and
End Users
USE
Accelerate Integrate scale
Accelerate innovation, Integrate
apps with continuous delivery of
new features.
Secure and responsive access to System of records
I want to build an App
and consume IT
services
For Developers
BUILD
Higher developer productivity and
resource utilization
Tools
Repository
Ecosystem
Blue Mix
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8. © 2015 IBM Corporation
Build Your Own Cloud
Use virtualized WebSphere
App Server on your hardware
Amazon
BYOS&L - WebSphere App
Server
Blue Mix
Composable services
Liberty Buildpack
PureApplication
System & Software
Build reusable &
redeployable patterns
using the WebSphere App
Server
Cloud Foundry
Liberty Buildpack
SoftLayer
BYOS&L - WebSphere App Server
Public Cloud Economies
Time to Market
Packaged Services
Rapid Development
Total Control
Maximum Flexibility
On-Premises IaaS PaaS
WebSphere Application Server - Flexibility Everywhere
Microsoft Azure
BYOS&L - WebSphere App Server
Pay-as-you-Go WAS VMs

9. © 2015 IBM Corporation
Bring WebSphere Application Server to IBM Clouds
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
W
A
S
B
Y
O
S
L
W
A
S
P
A
Y
G
O
Bluemix
Fully Customer
Managed
Platform
Managed
Customer Pattern
Managed Access

10. © 2015 IBM Corporation 10
Model Software Charge
Developer options
No Charge
Bring Your Own Software & License
PREPAID: perpetual,
yearly, monthly
Bring Your Own License
PREPAID: perpetual,
yearly, monthly
Pays-As-You-Go
By Usage: hourly, monthly
Customer Licensing Models
Many Developer use options
available at no charge. Many
including support.
Customers uses the pre-built
images and are billed for the
usage.
Customer owns software
license. Use their own software
to build their own image
Customer owns an IBM
Software License and can use
the pre-build IBM image

11. © 2015 IBM Corporation
WebSphere Application Server Deployment Map
On-Premises IaaS PaaS *
SoftLayer EC2 Azure IBM Bluemix
PVU-based
Subcapacity
FTL (1 year)
BYOS&L
PAYG
Free
Developers
Patterns
License
Mobility
Notes:
•Free for Developers desktops physical or virtual. WDT tooling as well.
•License mobility across all PVU-based options.
•Sub capacity: only pay for the core capacity within virtual partitions being utilized by the software, not the capacity of
the entire server.
•Other PaaS: Pivotal, OpenShift, & Heroku is Free for Developers
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12. © 2015 IBM Corporation
Dedicated (bare metal)
cloud
Public (Virtualized Multi-
Tenant) Cloud
Single-tenant cloud computing, deployed and
scaled in a matter of hours
• Single-tenant environment with SoftLayer
managed hypervisor, ideal for applications
with stringent resource requirements
• Automatic provisioning and server
registration
• Able to function as a stand-alone
environment, or be fully integrated with
other SoftLayer solutions
• Managed through Citrix CloudPlatform
A bare metal, dedicated solution to meet the
exact needs of your application
• Options from entry-level single processor
to quad proc, hex-core, and GPU-powered,
with multiple hardware upgrades available
• Deployed in real time via SoftLayer portal
or API
• Flex Images server deployment system
provides image capture and deployment for
dedicated, just like virtualized cloud servers
Multi –tenant cloud computing, storage and
content delivery on SoftLayer’s automated
platform
• Multi-tenant environment with SoftLayer
managed hypervisor, ideal for rapid
scalability and higher-cost effectiveness
• Seamlessly integrates with SoftLayer
dedicated servers and automated services,
over one private network
• Includes virtual servers, remote storage
and a robust content delivery network
Private (Virtualized Single-
Tenant) Cloud
IBM SoftLayer at a Glance
Managed
Services
• Designed for large, multi-faceted
deployments
• Includes database, security, monitoring
and backup
• One business-day deploymentProvides dedicated, cloud or
integrated environments
with 24/7 management of
core services
Services
Wide range of additional
services for customizing
and building out the
SoftLayer environment
• Monitoring
One-stop monitoring and reporting of
every facet of your environment
• Security
Range of security options to esstablish
multiple, overlapping tiers of security
• Additional
Email Delivery Service, Message Queue
Service, Digital Transcoding
• Storage
Multiple technologies inc Object
Storage, iSCSI and FTP/NAS
• Network
Customize your network configuration
and services with load balancing and
port speed and bandwidth upgrades
• Software
Industry-leading OSs, control panels
and hypervisors
Solutions
Fully-automated services let you create the ideal hosting environment for your applications
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13. © 2015 IBM Corporation
IBM SoftLayer Global Footprint
India
China
Tokyo
Hong Kong
Singapore
Melbourne
Seattle
San Jose
Los Angeles
Mexico City
Denver
Chicago
Dallas
Houston
Toronto
Montreal
BRAZIL
New York City
Washington D.C.
Miami
London Frankfurt
Amsterdam
Paris
Sydney
Atlanta
Data center and Point of Presence
New Data centers in 2014
Network Point of Presence
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14. © 2015 IBM Corporation
What is PureApplication Service on SoftLayer?
Service on
Run applications you have
with the cloud economics you want
and the isolation you need
Separate Built with dedicated SoftLayer hardware to isolate compute, network
& storage to keep applications safer off-prem
Simple Easiest way to run, scale and manage traditional enterprise
applications and the underlying infrastructure
Speed Fastest way to adopt off-prem cloud for traditional enterprise
applications via Patterns
Seamless Portability of traditional enterprise applications across on-prem and
off-prem clouds without re-architecting system topology, storage,
network designs, etc. via Patterns
Same Identical interface & experience for developers & operations on-
prem & off-prem

15. © 2015 IBM Corporation
15
Bluemix: Delivering a PaaS Composable Services

16. © 2015 IBM Corporation
Use your WebSphere PVUs both on-premise and in IBM cloud!
On-Premises
Total Control
Maximum Flexibility
Maximum Security
IBM Cloud
Public Cloud
Economies
Time to Market
IaaS – SoftLayer
BYOS&L – WebSphere App Server
Promotion: IBM WebSphere on SoftLayer
WAS
2-for-1
offer Promotion period:
NA: Mar. 09 - Sept. 09, 2015
WW: soon
No additional charge during promotion
• No restrictions on use. Support through your S & S
• No need to contact IBM or “order” anything. Customers track “dual usage” of PVUs
• Cost of the cloud infrastructure is not included as part of the promotion
• Requires SoftLayer. PureApplication Service is optional
• When promotion ends, customer will need to purchase additional WebSphere PVUs to continue running in the cloud.
• Announcement Letter Number: NA: ZAAM5188B WW: coming soon for each Geo

17. © 2015 IBM Corporation
 List of eligible WebSphere products for this promotion:
Promotion: IBM WebSphere on SoftLayer
Description Product ID or Part Number
IBM WebSphere Application Server 5724-J08
IBM WebSphere Application Server Liberty Core 5725-L29
IBM WebSphere Application Server Network Deployment 5724-H88
IBM WebSphere eXtreme Scale 5724-X67
IBM MQ Advanced 5724-H72
IBM DataPower Gateway Virtual Edition D1B0ZLL
IBM DataPower Gateway Virtual Edition for Non-Production Environments D1B0SLL
Integration Module for IBM DataPower Gateway Virtual Edition D1AZPLL
Application Optimization Module for IBM DataPower Gateway Virtual Edition D1B0JLL
B2B Module for IBM DataPower Gateway Virtual Edition D1B0NLL
ISAM for DataPower VE production D1B1CLL
ISAM for DataPower VE non-production D1B1ALL
ISAM for Mobile virtual appliance D11V8LL
ISAM for Web virtual appliance D55X7LL

18. © 2015 IBM Corporation
 WebSphere on SoftLayer Promotion web page
http://www-01.ibm.com/software/webservers/was/was-offer/promotion/
 IBM Eligible Public Cloud BYOSL policy
http://www-01.ibm.com/software/passportadvantage/eligible_public_cloud_BYOSL_policy.html
 SoftLayer
http://www.softlayer.com/
 PureApplication
http://pureapplication.com/
 WebSphere Application Server
http://www-03.ibm.com/software/products/en/was-overview
IBM WebSphere on SoftLayer References

19. © 2015 IBM Corporation
WebSphere Application Server in the Clouds Recap
One Solution Multiple Deployment Options
Right Fit Your Application Server
• WebSphere Application Server Liberty Core for Web Applications
• Network Deployment for Maximum Availability, Scale, and QOS
Right Fit Your Deployments
• Traditional for maximum Security, Control, Flexibility, and SOR
• IaaS for hybrid environments and peak workloads
• PaaS for Systems of Engagement
Integrated Across Deployment Platforms
Move Between Platforms with License Mobility
Move At Your Own Pace
On Premise
On Cloud
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20. © 2015 IBM Corporation
Questions?