Yahoo Content Marketing presentation @udecam

•Transferir como PPTX, PDF•

24 gostaram•13,415 visualizações

Yahoo France

Présentation de Patrick Albabo, Head of Advertising Solutions Yahoo EMEA, lors des Rencontres 2014 de l'UDECAM

Marketing

Visual Communication
Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 1

Yahoo 2014 Confidential & Proprietary. © by Daniel Horande on 2

Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. © by Moyan Brenn on 3

Yahoo 2014 Confidential & Proprietary. 4

Yahoo 2014 Confidential & Proprietary. 5

Yahoo 2014 Confidential & Proprietary. © Copyright Aba6ca

Bring it back to marketing photos
Yahoo 2014 Confidential & Proprietary. 7

The Future of Content is Visual
© by Megazord on
Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 8

16X
the amount of photos taken
a year now vs. the year 2000
Source: FujilmInternal Study © by Steve Harwood on
Yahoo 2014 Confidential & Proprietary. 9

The role of photography has changed
Then
© by John Sheldon and Michael Daddino and Paul Curto on
Yahoo 2014 Confidential & Proprietary. 10

The role of photography has changed
Now
© by David Lytle and Kent and Docteur Christophe and Kristina Alexanderson and SteFou! and Isobel on
Yahoo 2014 Confidential & Proprietary. 11

Yahoo 2014 Confidential & Proprietary. 12

Yahoo 2014 Confidential & Proprietary. 13

+57%
Watched video
& took photos
-35%
Watched video only
Start Level
Yahoo 2014 Confidential & Proprietary. 14

Took a photo 54%
50%
Number of correct
test answers
Just watched
the video
Yahoo 2014 Confidential & Proprietary. 15

+23%
Without taking
a picture
Took a photo
-30%
Start Level
0%
Took a photo and
didn’t refer to it
Yahoo 2014 Confidential & Proprietary. 16

Content is becoming
more visual
Yahoo 2014 Confidential & Proprietary. 17

Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 18

The F shaped behaviour
Yahoo 2014 Confidential & Proprietary. 19

Yahoo 2014 Confidential & Proprietary. 20

Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 21

Content marketing is becoming
more visual
Yahoo 2014 Confidential & Proprietary. 22

Yahoo 2014 Confidential & Proprietary. 23

Yahoo 2014 Confidential & Proprietary. 24

Yahoo 2014 Confidential & Proprietary. 25

Yahoo 2014 Confidential & Proprietary. 26

Yahoo 2014 Confidential & Proprietary. 27

Yahoo 2014 Confidential & Proprietary. 28

Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 29

Summary
Yahoo 2014 Confidential & Proprietary. 30

The world
around us is
becoming
more visual
Visual content
marketing is
scalable,
elegant and
modern
Your
consumer
thinks visually
Yahoo 2014 Confidential & Proprietary. 31

Merci
Contacts:
Patrick Albano, Yahoo EMEA, palbano@yahoo-inc.com
Julien Guagliardo, Yahoo France, julieng@yahoo-inc.com
Yahoo 2014 Confidential & Proprietary. 32

Mais conteúdo relacionado

Destaque

7 Design Principles in Creating a PPT

@SAB_LEE

10 Commandments for Great Presentations

NFN Labs

Bidzuku Pitch Deck

joshuahays

Polyflint pitch deck

polyflint

Boring to Bold: Presentation Design Ideas for Non-Designers

Michael Gowin

How to TEDx [Presentation Design Tips] - #TED #TEDX

Empowered Presentations

PowerPoint Porn: 100 Sexy Slides [Safe For Work]

Jesse Desjardins - @jessedee

Pitch deck for Kejahunt

Joshua Mutua

Businesses use The Daily Hundred to turn their influential customers into an extension of their marketing teams! Our platform allows businesses to connect with and reward these customers for creating and sharing branded content. Thousands of users login to our iPhone, Android and web app everyday to turn their influence into cash and rewards. There are currently two ways that users can earn rewards on our platform. The first way is by taking a picture with a brand's product or service and sharing that image on Facebook or Twitter. The second way is by sharing a message, created by the brand, with their friends and followers on Facebook and Twitter. Word of mouth is the most effective form of advertising and we have created a platform that allows businesses of all sizes to run powerful word of mouth marketing campaigns at scale.

Daily hundred Pitch Deck 2014

Southeast Spine, LLC

Swipes pitch deck for Beta Pitch 2013 Finals in Berlin

Swipes App

20 Presentation Secrets You Won't Find Elsewhere

NFN Labs

Presentation created for international VPs of an IT consulting firm, for their introductive training program. "Illegible fonts, cheesy visuals, obscure charts : everyday, we all suffer from "Death by Powerpoint" syndrome. But there's only a few tips and tools to know to overcome those setbacks, and to dazzle the audience with your next presentation. Join us on the quest for the Holy Slide and you will discover the secrets of presentation design."

7 tips to create visual presentations

Emiland

Presentation Secrets

Alexei Kapterev

Slides That Rock

The Minimum Loveable Product

The Happy Startup School

Destaque (15)

7 Design Principles in Creating a PPT

10 Commandments for Great Presentations

Bidzuku Pitch Deck

Polyflint pitch deck

Boring to Bold: Presentation Design Ideas for Non-Designers

How to TEDx [Presentation Design Tips] - #TED #TEDX

PowerPoint Porn: 100 Sexy Slides [Safe For Work]

Pitch deck for Kejahunt

Daily hundred Pitch Deck 2014

Swipes pitch deck for Beta Pitch 2013 Finals in Berlin

20 Presentation Secrets You Won't Find Elsewhere

7 tips to create visual presentations

Presentation Secrets

Slides That Rock

The Minimum Loveable Product

Mais de Yahoo France

Udecam 2015

Yahoo France

Une étude exclusive de Yahoo France menée auprès de 1383 internautes de 18 ans + qui traite des sujets suivants : 1) Panorama du marché automobile et focus sur les dernières tendances 2) Le cycle d’achat 2.0 du consommateur automobile. 3) Les opportunités publicitaires pour accompagner le consommateur tout au long du parcours. Seul un extrait est présenté. Pour en savoir plus sur l'étude complète, contactez-nous : fr-yahooadvertising@yahoo-inc.com

Etude auto 2014 l’itinéraire 2.0 du consommateur - Yahoo France

Yahoo France

Etude Yahoo Voyage / Travel Study - Connected Holiday Makers EU5

Yahoo France

A l’occasion de sa conférence de rentrée, Yahoo! annonce le lancement de nouveaux programmes originaux sur ses chaînes Yahoo! Sport, Yahoo! Actualités et Yahoo! Finance. Plus que jamais au cœur de l’actualité, chacun de ces rendez-vous, mêlant information et divertissement, sera animé par de nouvelles têtes d’affiche. Au programme : Nicolas Batum, Christophe Hondelatte, Elisabeth Levy, Clémentine Autain, Pascal Praud, Denis Balbir, Alexandre Delperier, Thierry Clopeau, Marjorie Paillon. Côté régie publicitaire, Yahoo! lance Sport by Yahoo!, un nouveau département dédié aux marques qui souhaitent se différencier dans l’univers du sport. Autre innovation majeure : le lancement de Yahoo! Consumer Connect, une solution de ciblage unique répondant aux objectifs de performance des annonceurs du secteur de la Grande Consommation.

Yahoo! Grille de Rentrée 2012

Yahoo France

Evènement Yahoo! Studio : Et ma marque dans tout ça ? Saison 2

Yahoo France

Evènement Yahoo! Studio : et ma marque dans tout ça ? Saison 1

Yahoo France

Le rôle des moteurs de recherche dans le processus d’achat automobile

Yahoo France

COMMENT LES CONSOMMATEURS UTILISENT INTERNET dans leur processus d’achat auto...

Yahoo France

Mais de Yahoo France (8)

Udecam 2015

Etude auto 2014 l’itinéraire 2.0 du consommateur - Yahoo France

Etude Yahoo Voyage / Travel Study - Connected Holiday Makers EU5

Yahoo! Grille de Rentrée 2012

Evènement Yahoo! Studio : Et ma marque dans tout ça ? Saison 2

Evènement Yahoo! Studio : et ma marque dans tout ça ? Saison 1

Le rôle des moteurs de recherche dans le processus d’achat automobile

COMMENT LES CONSOMMATEURS UTILISENT INTERNET dans leur processus d’achat auto...

Último

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

Kraft Mac and Cheese campaign presentation

tbatkhuu1

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL

DIGISHIFT INDIA +918368319550

Factors-Influencing-Branding-Strategies.pptx

VikasTiwari846641

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

Defining Marketing for the 21st Century,kotler

AmirNasiruog

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

ChesterYang6

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Varn

Social Media Marketing PPT-Includes Paid media

adityabelde2

Situation Analysis | Management Company.

DanielaQuiroz63

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Attribution models sound like a smart way to allocate credit to your different ad campaigns. But, they're inherently built from flawed and incomplete data, meaning that it's impossible to assign credit to the right campaigns. This means that they are almost certainly making you draw the wrong conclusions. Rich is going to explain how you change that, and break down how incrementality models can help you make better decisions with your creative, your strategy and your media buying Key Takeaways: - Attribution and Measurement are different things - Attribution is not sufficient for measuring the impact of your marketing campaigns - Increasing privacy thresholds mean that it will only get worse at this - Incrementality, captured through several methods, is the most powerful method at our disposal to capture and deliver growth

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Richard Ingilby

Yahoo Content Marketing presentation @udecam

1. Visual Communication Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 1

4. Yahoo 2014 Confidential & Proprietary. 4

5. Yahoo 2014 Confidential & Proprietary. 5

7. Bring it back to marketing photos Yahoo 2014 Confidential & Proprietary. 7

8. The Future of Content is Visual © by Megazord on Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 8

9. 16X the amount of photos taken a year now vs. the year 2000 Source: FujilmInternal Study © by Steve Harwood on Yahoo 2014 Confidential & Proprietary. 9

10. The role of photography has changed Then © by John Sheldon and Michael Daddino and Paul Curto on Yahoo 2014 Confidential & Proprietary. 10

11. The role of photography has changed Now © by David Lytle and Kent and Docteur Christophe and Kristina Alexanderson and SteFou! and Isobel on Yahoo 2014 Confidential & Proprietary. 11

12. Yahoo 2014 Confidential & Proprietary. 12

13. Yahoo 2014 Confidential & Proprietary. 13

14. +57% Watched video & took photos -35% Watched video only Start Level Yahoo 2014 Confidential & Proprietary. 14

15. Took a photo 54% 50% Number of correct test answers Just watched the video Yahoo 2014 Confidential & Proprietary. 15

16. +23% Without taking a picture Took a photo -30% Start Level 0% Took a photo and didn’t refer to it Yahoo 2014 Confidential & Proprietary. 16

17. Content is becoming more visual Yahoo 2014 Confidential & Proprietary. 17

18. Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 18

19. The F shaped behaviour Yahoo 2014 Confidential & Proprietary. 19

20. Yahoo 2014 Confidential & Proprietary. 20

21. Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 21

22. Content marketing is becoming more visual Yahoo 2014 Confidential & Proprietary. 22

23. Yahoo 2014 Confidential & Proprietary. 23

24. Yahoo 2014 Confidential & Proprietary. 24

25. Yahoo 2014 Confidential & Proprietary. 25

26. Yahoo 2014 Confidential & Proprietary. 26

27. Yahoo 2014 Confidential & Proprietary. 27

28. Yahoo 2014 Confidential & Proprietary. 28

29. Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 29

30. Summary Yahoo 2014 Confidential & Proprietary. 30

31. The world around us is becoming more visual Visual content marketing is scalable, elegant and modern Your consumer thinks visually Yahoo 2014 Confidential & Proprietary. 31

32. Merci Contacts: Patrick Albano, Yahoo EMEA, palbano@yahoo-inc.com Julien Guagliardo, Yahoo France, julieng@yahoo-inc.com Yahoo 2014 Confidential & Proprietary. 32

Yahoo Content Marketing presentation @udecam

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (15)

Mais de Yahoo France

Mais de Yahoo France (8)

Último

Último (20)

Yahoo Content Marketing presentation @udecam