"Open Government & Geolocation: Building a Mobile, Location-Based Search for AIDS.gov" was presented at Sex::Tech 2011 by Mindy Nichamin and Jennie Anderson of John Snow, Inc.

1. Open Government & Geolocation:
Building a Mobile, Location-Based
Search for AIDS.gov
Sex::Tech 2011
San Francisco, CA
Mindy Nichamin
AIDS.gov New Media Coordinator
John Snow, Inc. (JSI)
Jennie Anderson
AIDS.gov Communications Director
John Snow, Inc. (JSI)

2. Our Roadmap
• HIV/AIDS Prevention Today
and Service Provider
Locator
• Online widget
• Mobile
– Mobile site vs. app
– Mobile Locator
• Analytics
• Feedback
• Resources

5. aggregators
“Pipe Dream” by Rishi Menon ‐ http://www.flickr.com/photos/rxmflickr/4102530508/

6. Widget builders
Frank Scherschel ‐ http://images.google.com/hosted/life/l?imgurl=a00c346a37821dc5

7. The Problem
Photo credit: Boy scratching head. Photograph by Alessandro Lucia. Accessed 1/19/11 at http://www.flickr.com/photos/san_drino/1454922072/

13. 13

14. or
14

15. http://cdcnpin.org/
hivTestLocatorFeed/
feed.aspx?
zip=37206&
radius=5

16. • <?xml version="1.0" encoding="utf-8"?>
• <feed xmlns="http://www.w3.org/2005/Atom" xmlns:georss="http://www.georss.org/georss">
• <title>Search Results from CDC - Locate HIV/AIDS Testing Sites</title>
• <link href="http://cdcnpin.org/hivTestLocatorFeed.aspx?zip=37206&amp;radius=5" rel="self" />
• <link href="http://hivtest.org" rel="alternate" />
• <author>
• <name>CDC NPIN</name>
• </author>
• <id>tag:cdcnpin.org,2009-09-15:/npinwebservices/NPINDataWebservices</id>
• <updated>2009-09-15T00:00:00-05:00</updated>
• <entry>
• <title>Cayce Family Health Center</title>
• <link href="http://www.hivtest.org/search/OrgResult.cfm?OrgNbr=21952" />
• <id>tag:hivtest.org,2000-03-20:/search/OrgResult.cfm?OrgNbr=21952</id>
• <summary type="xhtml">
• <div xmlns="http://www.w3.org/1999/xhtml">
• <div class="vcard">
• <div class="fn org">Cayce Family Health Center</div>
• <div class="adr">
• <div class="street-address">617 S 8th St</div>
• <span class="locality">Nashville</span>, <span class="region">TN</span>, <span class="postal-
code">37206</span></div>
• <div class="tel">615-226-1695</div>
• </div>
• </div>
• </summary>
• <georss:point>36.168533 -86.755339</georss:point>
• <updated>2010-10-14T18:17:31.0000000-04:00</updated>
• </entry>
• </feed>

18. Widget builders
Search decentralization
Frank Scherschel ‐ http://images.google.com/hosted/life/l?imgurl=a00c346a37821dc5

22. 22

25. Shareable

26. Mobile

28. 28
I’m I’m I’m I’m
bored microtasking social local

29. I’m local. Where am I? What’s here?
 Resources  Check-ins
 Maps  Reviews
 Directions  Geolocation
 Combo of web and apps

30. Tiers of Adoption
 SMS
 Lowest common
denominator
 Universal
adoption

31. Tiers of Adoption (continued)
Mobile Web
 Nearly universal
Applications
 Targeted experience
 Platform specific (Android, iOS,
Windows, Blackberry, etc.)

32. What to Build?

33. Why an App?
 Advantages
 Utilize device‐
specific features
 Better overall user
experience
 Revenue
Generation

34.  Cons
34
 Must develop for multiple platforms
 Cost – Avg. $30,000 to build per platform

35. Why a mobile website?
 Pros
 It’s the web ‐ REACH
 Cross‐platform
 Cost is generally less than app
development
 Cons
 Lacks functionality/feel of app
 People tend to prefer a good
app over a mobile website, if
both are available

36. Return on Investment
 Assuming the same cost to develop*
 Source ‐ Mashable ‐ Aaron Maxwell
*= doesn’t include content development, marketing, maintenance, etc.

37. www.AIDS.go

38. m.AIDS.gov

39. Mobile Locator

43. Analytics

45. ~3.5 million loads
(meaningless)

46. 16,000 actual searches

47. Widget on >100 websites

48. Feedback

49. RE: Thanks for being irrelevant...

50. AIDS.gov as a Centralized Resource
 Through the locator, we are able to reach each
specific owners of data to correct and update
 HUD, CDC, SAMHSA, HRSA, OPA
 Responsive government
 Positive response
 Blog post about the experience
 Build trust for AIDS.gov project

51. 51

52. Future Plans
 Locator API
 Allow others to use data freely
 Mobile applications
 Feedback within map
 Stakeholders, site owners, clinics can respond directly
 Corrections to erroneous data becomes more automated
 Public/Private Partnerships
 Work with organizations that will use and promote
Locator
 Customization of locator to specific campaigns

53. QR Codes
AIDS.gov Mobile Site AIDS.gov Locator

54. One last tip…
• Build
• Iterate
?

55. Further Reading
Luke Wroblewski Josh Clark
http://www.lukew.com/ http://www.globalmoxie.com
Twitter: @lukew Twitter: @globalmoxie

56. Technical Questions?
• Lance Roggendorff
LRoggendorff@icfi.com
• Jeremy Vanderlan
JVanderlan@icfi.com

57. Stay Connected!
http://m.AIDS.gov http://locator.AIDS.gov
blog.AIDS.gov
twitter.com/AIDSgov
facebook.com/AIDSgov Mindy
mnichamin@jsi.com
myspace.com/AIDSgov
flickr.com/AIDSgov
Jennie
youtube.com/AIDSgov
janderson@jsi.com
foursquare.com/AIDSgov