It's Brazil Day at Cannes, so we used BAV to highlight some of brand-centric stories the country has to offer.

1. STRONGEST BRANDS
IN BRAZIL
TOP10
OMO
REDE GLOBO
COCA-COLA
NESTLÉ
KIBON
HAVAIANAS
NESCAU
BRAZIL
DOVE
BRASTEMP
OMO
BRAZIL
SOUNDBITES ON BRAND
BRAZIL

2. BRANDS THAT
MOST REPRESENT
THE COUNTRY BRAZIL
Highest imagery
correlations
TOP10 BRAZILHAS THE STRONGEST
BRAND EQUITY
IN THE FOLLOWING
COUNTRIES:
JAPAN
GERMANY
BRAZIL
POLAND
SOUTH KOREA
SILVIO SANTOS
SELEÇÃO BRASILEIRA DE FUTEBOL
JORNAL NACIONAL
NEYMAR
REGINA CASÉ
AYRTON SENNA
NATURA
RIO DE JANEIRO
PETROBRAS
CORINTHIANS
FUN FRIENDLY ENERGETIC SOCIAL CHARMING
DYNAMIC DIFFERENTUNIQUE DARINGDISTINCTIVE
GLOBALLY, BRAZIL’S PERCEPTIONS ARE THE FOLLOWING: LOCALLY, BRAZILIANS PERCEPTIONS OF BRAZIL ARE THE FOLLOWING:
DISTINCTIVE
LEADERFRIENDLY
STRAIGHTFORWARD SOCIAL RESPONSIBLEHIGH QUALITY INTELLIGENT
RUGGEDRELIABLE STYLISH

3. BRAZIL: MAINLY FOOD, HEALTH AND BEAUTY BRANDS REACH THE TOP 100.
SECTOR TOP 100 • BRAZIL ALL ADULTS 2013
FOOD 20%
19%
12%
8%
6%
5%
5%
5%
5%
4%
3%
3%
1%
1%
1%
1%
1%
HEALTH AND BEAUTY
PHARMACEUTICAL
BEVERAGES • NON ALCOHOLIC
HOUSEHOLD PRODUCTS
TELECOMMUNICATIONS
COMPUTERS | ELETRONICS
APPLIANCES | TOOLS
DISTRIBUTION | RETAIL
APPAREL & ACCESSORIES
AUTO
FINANCE & INSURANCE
TRAVEL & ENTERTAINMENT
TOYS
SPORTS
QSR
MISC
BRAZIL ALL ADULTS 2013
40%
Nearly 40% of the
top brands in Brazil
have something to
do with eating / drinking
or health and beauty.
SOUNDBITES ON BRAND
BRAZIL
TOP100