10. So, What Else is New?
The world is changing the way it communicates.
The world is changing the way content is
created, filtered, consumed, shared, rated……
That s what this is REALLY all about!
There is a group of folks, largely (but
not entirely) defined by generation,
who communicate differently. They
have always communicated
differently. They live their lives out
loud!
That s what this is REALLY all about!
11. So, What Else is New?
Many generations in the workplace and
the effect on technology adoption
• It is now commonplace for
organizations to have four generations
of employees working together
• Technology is a critical source of
intergenerational tension – younger
generations more readily adopt and
embrace new technologies
• Millennials (digital natives) more likely
to embrace collaboration and
productivity tools, more transparent and
willing to engage in “social”
technologies
• Gap appears to be growing!
18. Set some personal goals for your involvement
What is/are your goal(s)?
• Gain or share knowledge
• Increase awareness of your organization
• Educate constituents
• Provide customer service
• Provide a workspace for volunteers
Keep it simple! One phrase will do!
19. Gossip! Yes! Gossip!
• Tell your organization what s going on
that affects them
• Tell your organization things that others
are doing that you might copy
• Make it a formal thing! A weekly Digest or
something
20. Be a Content Curator for
your Organization
The future of the social web will be driven by these content curators,
who take it upon themselves to collect and share the best content online
for others to consume and take on the role of citizen editors, publishing
highly valuable compilations of content created by others.
In time, these curators will bring more utility and order to the social web.
In doing so, they will help to add a voice and point of view to
organizations and companies that can connect them with
customers - creating an entirely new dialogue based on valued content
rather than just brand created marketing messages.
Rohit Bhargava
21. Reverse Mentoring
You get it. The blue folks can mentor the red folks
about social media stuff and the red folks can
mentor the blue folks about organizational stuff.
Everybody wins!
