1. LUCKY CLUB
商业计划书
LUCKY CLUB---We are lucky
people.
Lucky Club
昆明市中心南屏街区顺城商业中心
We’re located in 3th floor of Kunming Shuncheng
Retail Center designed by Callison’s design, the
heart of Nanpin Street, Kunming city, China.
我们位于昆明市中心南屏街区顺城商业中心三楼
Our mission is to provide Kunming professionals
and upper/middle-class, and Chinese oversea
students the best café experience within a premium
location.
我们的宗旨---给昆明的商务人士,高级白领们和留
学生人群提供繁华闹区内最极致的奢华咖啡享受
2. 1. Executive Summary
Kunming city has already been enjoyed increased tourism and foreign investment in recent years,
which have gradually brought a new western lifestyle into this spring city。
格调方面:咖啡厅为奢华高端的风格,为顾客提供优质 VIP 的服务,给顾客贵族式的享受 ,力求营
造一种幽雅、舒适、浪漫、休闲的消费环境,引导消费者转变消费观念,向崇尚自然、追求健康
的文化品位方面转变。
2. Operation Plan
我们致力于提供不同时间段的特色服务,具体以时间段为分界点,对不同客户群进行量身定做的
服务模式和菜单提供。
我们的服务分为 M-time,A-time ,D-time 和 E-time 符合不同时段客户的需求和服务形式的转变.
针对不同时段客户的需求,定制出不同时段的菜单和服务项目。充分利用王府井的地理和商业优
势,吸引不同社会高端阶层的顾客,成功建立起我们作为 lucky 人具有现代运营节奏的俱乐部。
Morning time
M-time
Afternoon
A-time
Dinner time
D-time
Evening time
E-time
3. 2. Products and Services
The Lucky Club will provide an array of services tailored to the professionalism and upper/middle
class including:
Lucky 俱乐部将提供一系列的定制服务的专业水平和上/中产阶级,包括:
1. Provide professional and comfortable meeting room in the downtown of Kunming city
在昆明市中心商业区提供专业和舒适的商谈会议空间
2. Offer a place to local businesses and educational organizations for social events
提供当地的企业家,高管们和教育从业者们交流的空间
3. Provide gaming, inter-office gaming and tournaments.
提供顾客商用娱乐的双向需求
4. Provide a wholesome environment that is an exciting alternative to other local “hang-outs,” yet
gives the social advantages of meeting and making new friends with common interests.
提供一个健康的环境,这是一个令人兴奋的选择到其他地方,但给出了具有共同利益的满足和结
交新朋友的社交优势。
5. Provide a safe late hour’s environment where food and coffee are available to Kunming students
at noon time.
给昆明的学生提供一个安全时段尽提供昆明学生们学习时光, 商务人士商谈会议尽情享受我们俱
乐部的美食和咖啡浓香
学习
会议
聚会
4. 第一家 LUCKY CHIPS 于 2010 年在昆明诞生了。几
年之内,LUCKY CHIPS 已经成为美式简餐独树一帜的 NO.1。LUCKY CHIPS 让每位顾客在每个门店每
时每刻都是享受的愿景至始至终没有改变过,为了打造出更完美的环境,为了为顾客提供更优质
的服务,为了引起更多人对于追求梦想的共鸣,现在 LUCKY CHIPS 以全新的面貌进军顺城,升级
成为 LUCKY CLUB
LUCKY CLUB 在整个门店空间内展现“信望爱”的视觉故事
不论何时何地,不论有谁同行,LUCK CLUB 都能为您送上那轻松的一时三刻.
LUCKY CLUB 秉承原汁原味的美国潮流文化,美味安全的进口食品,让 LUCKY CLUB 一直保持着良
好的口碑。LUCKY CLUB 采用进口原料、无色素,无糖精,无任何添加剂,并且现场制作,保证您
吃到的每一份食物都是最好的。
提供新鲜的、健康的、安全的食物,做有良心的企业是 LUCKY CLUB 的追求。随着管理不断完善,
团队日益壮大,为了未来多元化的发展,LUCKY CLUB 诚邀留学法国的高级西点师加盟,陆续推出
各款经典西式甜品,并相继推出了个性化的蛋糕定制服务,为昆明挑剔的食客带来最正宗最高端
的舌间享受,更为追求不一样的消费者奉献出我们最独特的创意。。
5. 1. M-time: Morning coffee wakes you up (9am-12am)
EVERDAY IS A NEW START
---------We care
LUCKY CLUB
您每一小口的体验对我们来说都是很重要的。LUCKY CLUB 认真对待咖啡的态度使我们制
作
每一杯独特的意大利摩卡时所用的咖啡豆,
都来源于经过雨林联盟认证的咖啡农场。
Lucky chips 精选美国进口直链高淀粉沙土质马铃薯,外观为长形质地干,滑腻而有乳脂感。
著名的炸薯条专用 RUSSET BURBANK 是做专业炸薯条的唯一马铃薯品种
6. 2. A-time (1) Professionals 专业人士
随着爵士音,蓝调和摇滚乐的摇摆下,
Lucky 俱乐部的顾客们可以在享受精美的国
产和进口的咖啡和各式各样的异国情调的咖
啡,茶和各种饮品以外。我们还将运用店铺
最好的原材料供应三明治,沙拉,糕点和面
包,我们会因为能够为昆明的消费者提供皇
冠级别的咖啡厅服务而感到自豪
Lucky Cafe offers a
comfortable
working space for
your business
meeting - and
great coffee!
This is a place where
professionals would
like to share and
discuss their business
ideas and plans.
8. Friday Night: Happy Time
Young
Business
professional
Meet-up
Chinese
Oversea
Returnee
Meet-up
Foreign
Entrepreneurs
Meet-up
通过不同的媒介平台建立起我
们的 LUCKY CLUB Family 大本营,进行促销活动宣传和信息传播的主要途径。
9. 3. D-time: Dinner time (17:30pm-20:00pm)
Dinner Time
For those who seek a location for more professionalism and hospitalities, we offer cozy and quite
meeting time in the downtown of Kunming city. Lucky Club will provide the customer with a
professional and luxurious environment to enjoy their cafe experience. The Café is available for
private parties and business functions, and we can host public and celebration events such as
wedding party launches.为寻求更专业的服务,我们将为我们的顾客提供温馨安静的商务洽谈空
间。让每一个 Lucky 俱乐部的客户享受一个专业豪华的环境中享受他们的咖啡的经典。Lucky 俱
乐部除了能够提供是私人聚会和商务功能聚会,我们同样能够满足部门客户的需求,如婚礼聚会
10. 我们期待您的光临
We love business, we love fashion, we love watching people, we love setting at a café and watch the
world go by, we love good food, we love art, we love good living, we love to travel and try new
tastes…. That’s why in this menu you will find the delectable array of Kunming as well as
international dishes that we love. Like what the cover says, “Life is a journey, full of pictures,
places, stories and good tasting recipes”, we discovered many of these dishes and recipes on the
journey we made in our lives. . We hope you enjoy them as much as we do, or as they say in
Kunming.
促销活动安排日程表
活动名称
Christmas Day 圣诞节
Valentin’s Day 情人节
Chinese New year 新年
Wedding Time 婚庆期间
Labor’s Day 劳动节
Children’s Day 儿童节
Moon cake Festival 中秋节
Chinese National Day 国庆节
活动时间
十二月
二月
二月
N/A
五月
六月
九月
十月
促销内容
“你想和我一起过圣诞节吗?”
“甜蜜的温暖”
“我们一起为新的一年祈祷”
“我和你”
“让我们说说话”
“微笑的天使”
“咖啡店有月饼”
“简单”
11. 4. E-time: Evening Time 20:00pm-3:00am
Girls’ Night in LUCKY CLUB--- 15%discount of
soft drinking
Jazz’ Night-------Let us listen together! 让我们一起
聆听
Bachelor’s Party -----Being Single is just an attitude
单身只是一种态度