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Goosebumps
Why some problems are more exciting than others
We’re living in incredibly
exciting times.
Enormous advances in software,
computing power, analytics
and connectivity are fueling an
explosion of new ideas about
processes, data, collaboration,
automation and networking.
If you’re into
innovation, disruption,
transformation – or just
making things better –
this is a glorious time
to be alive.
Wherever you sit in
the global economy,
whatever your discipline
or role, however junior
or senior you are…
You’re in the innovation
business.
The business of making
things work better
tomorrow than they
did yesterday.
We think that’s just about
the best challenge anyone
could ever ask for.
But it also carries enormous
responsibilities.
We all make decisions every
day about where we’ll focus
our talents and energies.
Aboutwhichproblemswe’ll
trytosolveandwhichones
we’llleavetootherpeople.
As individuals and as
organizations, we’re
defined by the issues that
we choose to address.
The problems
we love to solve.
The ideas we need
to see happen.
We are what we focus on.
We’re a company
called Xerox.
We think a lot about
the kind of problems
we love to solve.
The problems that
give us goosebumps.
That wake us
up in the middle
of the night,
groping for that
pen and notepad.
Every company has
its own answers to
the question, “What
problems do we love
to solve?” And every
person does too.
But we wanted
to share ours, to
help people and
companies think about
the ideas that excite
and motivate them.
Because staying true to your
“goosebumps” problems – staying focused
on the things that matter most to you –
is the secret to doing great things.
So here we go.
The kinds of problems
we love to attack…
We love problems that
are holding our clients
back the most.
Every large organization
has lots and lots of
problems. But some
of them are more
strategic and more
limiting than others.
We love attacking
the problems that are
preventing our clients
from achieving their
full potential.
Problems that
inhibit their ability
to execute effectively.
Problems that work against
all their efforts and hold them
back from success.
Solving these kinds of problems
is enormously gratifying.
Because it means we can
repay and reward the trust
that these organizations
have shown in us.
We love problems that
affect a lot of people.
We like problems
of scale.
Problems that touch
millions of people –
and problems that are
tougher because they
touch millions of people.
We’ve found that smaller-scale
problems tend to be more
forgiving, more tolerant of
imprecision. (Not always, but
often small problems allow for
“craft” solutions rather than
scalable ones.)
Large-scale problems
demand a level of
elegance in their
solutions that, frankly,
turns us on.
(Fortunately, our clients tend to be large
organizations and governments –
so they need solutions that scale.)
We love problems that can
be fixed quickly – and those
that take time and patience.
Many of the world’s toughest and
most important challenges will take
decades to solve. For these, our role
is to enable the front line solvers
– in healthcare, transportation,
government – rather than to tackle
these problems on our own.
But we also love problems that we
know we can, if not solve, at least
improve in months and years rather
than decades. These are commercial
problems where impactful
improvements are found on
the road to longer-term solutions.
We love results – but we know that
success comes from the marriage
of patience and impatience.
We love problems that exist
where people meet technology.
Pure tech innovation
is thrilling.
But innovation can’t
make an impact until
it’s put into practice.
And that means crafting the interface
between people and technologies.
It’saboutputtinginnovation
towork–andseeingthechange.
We love B-to-B-to-one problems.
We’reabusiness-to-business
company.Wehelporganizations
workbetter.
Butalotofwhatwedocomes
downtohelpingtheselarge
organizationstouchindividuals
onapersonal,one-to-onebasis.
A county clerk’s office helping
a citizen enroll for jury duty.
A county clerk’s office helping
a citizen enroll for jury duty.
A city transportation authority
supporting an electronic toll user.
A county clerk’s office helping
a citizen enroll for jury duty.
A city transportation authority
supporting an electronic toll user.
A hospital emergency department
diagnosing an unconscious
patient.
WecalltheseB-to-B-to-one
problems–andwelovethe
waytheycombinelarge
scalewithprecise,
personalizedinsight.
We love problems that
enable better listening.
We’reconvincedthat
tomorrow’swinnerswill
bethecompaniesthat
arebestatlisteningto
theirpeopleandthe
peopletheyserve.
It’swhyethnography–
watchingpeopleatwork
orconsumerslivetheir
lives–hasalwaysbeen
centraltoourwork.
Andwhydataanalytics–
essentiallylisteningatscale
–iscriticaltosomany
ofoursolutions.
We like to help
companies discover
deeper, more
profound insights.
We love problems that
help big organizations act
more like small ones.
Wealsobelievethatthe
mostsuccessfulcompanies
willbethosethatcanpivot
quickly.Thatcanrespond
tothethingstheyhear.
Theverybest
innovationsdeliver
themostimportant
dimensioninmodern
business:agility.
Old-school,hard-codedsolutionsthat
lockprocessesdowntendtoboreus.
Welikehelpingbig
organizationsbemorenimble.
We love problems that
demand collaboration.
High-impact transformation
almost always comes from the
close collaboration of diverse teams,
with experts from inside and
outside your organization.
Thisopenco-innovation
isthefastestrouteto
improvementsthatstick.
That’swhyourDreaming
Sessionswithclientsunlock
somanygreatideas.
And why we work closely
with universities and research
teams from seemingly
unrelated disciplines
to solve problems and
seize opportunities.
Sittinginaroomaloneandcracking
somethingtrickyisalwaysfun.
Butthebigchangescomefrom
thestrangealchemyoftheteam.
We love that.
We love problems that can be
solved by the Three As.
The three most promising
innovation fronts for every
company are
Automation,
The three most promising
innovation fronts for every
company are
Automation,
Analytics,
The three most promising
innovation fronts for every
company are
Automation,
Analytics, and
Artificial Intelligence.
And the combination
of all three is magic.
Automation removes the
slowness, cost and
inaccuracy from repetitive,
manual processes.
Analytics turns data into
insight into ideas into
innovation into impact.
Artificial Intelligence extends
what people are good at –
in all directions.
The Three As are driving
amazing transformations in
every discipline. We love
being a part of that.
So those are our “goosebumps” problems.
The kinds of problems that
make us love what we do.
And make us who we are.
What are yours? We’d love to hear.
What kind of problems make
you love what you do?
Tweet to us @Xerox or post to our
Facebook page (XeroxCorp).
©2016 Xerox Corporation. All rights reserved. Xerox®
and Xerox and Design®
are
trademarks of Xerox Corporation in the United States and/or other countries. BR19149.
About Xerox
Xerox is helping change the way the world works.
By applying our expertise in imaging, business
process, analytics, automation and user-centric
insights, we engineer the flow of work to provide
greater productivity, efficiency and personalization.
We conduct business in 180 countries, create meaningful
innovations and provide business process services,
printing equipment, software and solutions that make
a real difference for our clients – and their customers.
Learn more at www.xerox.com

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