2. INCREASING
sales through social media applications and campaigns.
&
ENGAGINGfans across multiple channels such as Facebook,
Twitter, Instagram and Pinterest.
Xcite Digital and Pizza Express’ relationship
over the years, has helped in
What did we do?
3. Providing multiple touch-points which
RECRUITED FANS
and engaged the brand advocates.
These promotions lead fans to
SHAREand self promote Pizza Express.
The Solution
“AND I…….WILL
ALWAYS LOVE
YOUUUUUU”
Simply match the love song to the
artist. For your chance to win some
limited edition Dough Ball Hearts
delivered to your Valentine’s door
on 14th February. The Valentine’s Quiz
4. Engaging with fans and promoting
PIZZA EXPRESS
through Facebook Developments gained a
seventeen percent greater increase in likes
83%
17%
Take a slice
5. An increased brand awareness up by
150%through one of the Facebook Developments
The Results
Pizza Express sales up by
£1000week on week through social media campaigns
Case period: Jan - Feb 2012 Case period: Jan - Feb 2012
