Wrist PDF presentat

1. Wrist Press Release September 2009
Barcoded and RFID chipped Wristbands can innovate a sponsors reach to
punters at an event and can eradicate touting and counterfeiting of tickets.
Every live event organiser has different priorities and Wrist has developed RFID (Radio Frequency Identification)
concerns when creating a live experience that is and bar-coded wristbands to help organisers achieve
aiming to be successful. The key for them is to make these goals and more with a clear aim to enhance the live
the experience as memorable and exciting as possible, experience. All of Wrist’s products can be configured to
keeping practices within all legal guidelines and making accommodate a range of varying requirements to help the
sure all ticket sales are maximised and protected. organisers make their event profitable and engaging.
The key is in the range of benefits and improvements
that far exceed what is currently provide by existing
wristbands or tickets:
1. With print and encoding on demand RFID and
bar-coded wristbands can be dispatched in
the same way as a ticket so there are no extra
handling or processing costs.
2. With variable data each wristband can be
issued with a unique number. This enables
wristband holders, on receipt of their wristband, Barcode
to access a sponsor or organiser’s site, to
register on-line and join incentive schemes or
RFID chip can be
mailing lists. This type of activity engages the
placed anywhere on
fans, provides a personalised approach and can wristband
be run throughout and sustained after the event.
3. Due to the personalised information displayed
on the wristband, touts are virtually excluded
from acquiring blocks of wristbands. If an
individual is buying on behalf of family or friends
the wristbands can still display information that
is only relevant to the legitimate wristband
holder.

2. 4. Counterfeiting and fraud can be eliminated – Wrist have developed various packages that range from the
each RFID and bar-coded wristband is attributed full production of thousands of wristbands with full colour
artwork, barcode and encrypted RFID chips and bar-coded
and personalised to an individual. Pass-backs
wristbands to providing inexpensive desk-top thermal printers
and copies are picked up when scanned on that print personalised information onto the wristband at the
entry and within the event if necessary. same time as writing personalised data to the RFID chip live
at an event. The wristbands are pre-printed with full colour
5. Secondary ticketing can be effectively festival logos and branding and all solutions allow for printers
controlled and managed with batches of and ticket/wristband stock to be set up at central distribu-
wristbands specifically allocated to secondary tion centres, at remote ticket offices and at the event itself
ticket agents with cross check scanning possible for sales on the day. Wrist can also supply scanners and all
on entry. necessary networks, database and reporting applications for
either green-field sites or within existing arenas, stadiums and
auditoriums.
6. Real-time reporting can give organisers,
police and emergency services up-to-the-minute With over 800,000 people gate crashing sports and music
information on crowd sizes and movement. events in the last five years it is important to have a robust but
This can help organisers refine their services competitively priced access control system in place. Public
and entice sponsors with data from attendee’s safety, commercial necessity, planning criteria, insurance,
habits. regulation and a raft of compliances demand that more con-
trol and accountability is exerted. The key component that is
7. The wristbands are posted to attendees expected to take the weight of all this is a solution that can be
used to ensure each person is a legitimate ticket holder.
and are scanned very quickly at the event
eradicating wristband exchanges and making Wrist is able to bring a range of benefits to live events and
savings on staff and infrastructure, barriers and attractions to enhance enjoyment, safety and accountability for
inconvenience caused to the fans. the customer and organisers.
8. Access to various areas or different days can
be easily controlled as the RFID tag or barcode Please contact us to get a free quote.
can hold sufficient permissions to allow an
attendee to enter an area or certain day when
they are scanned.
9. RFID technology can be integrated with
traders to create cashless scenarios where the Our phone number
attendee can use their wristband to pay for 0845 654 245
refreshments and goods.
Our address
10. Overall, the attendees experience a better Wrist Marketing
event in terms of access and safety with benefits Barn 3
associated with personalised wristbands and Calcot
enables cashless and sponsorship opportunities Cheltenham
that engage with them. GL54 3JZ
Our email
info@wristmarketing.com