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3 CORE DESIGN
ACTIVITIES: 
1- CREATIVITY
2- MANIFESTING
3- ETHICS
© John Knight - 2013
CREATIVITY
There is arguably something unique about designers
ANALYSIS 
IMAGINATION
EVALUATION
DesignThinking/Creativity comprises…….
ANALYSIS
EVALUATION
IMAGINATION
RECURSION
However, Creativity is recursive…….it goes round
TRIANGLUATION
And good creativity goes beyond ‘pure design’ issues 
Feasibility
Scope
Market 
Cost
TTM
Legislation
Innovation
Economics
Continually ask the 12 Questions for Design:
1.  What is the problem/opportunity?
2.  Are the risks known/mitigated?
3.  What is possible/impossible?
4.  What is fixed/changeable?
5.  What is the design brief?
6.  What is the likely future impact predictable?
7.  What are the elements of design?
8.  How is value created/consumed
9.  What happens after design?
10.  What solutions are there?
11.  Is the proposed design successful?
12.  What is the design rationale?
Practical recommendation
MANIFESTING
The doing is as important as the thinking….
MANIFESTATION
‘The action of making manifest;
†exposition, explanation (obs.); the fact of
being manifested; the demonstration,
revelation, or display of the existence,
presence, qualities, or nature of some
person or thing.’ 
OED
And the real value of DesignThinking is…….
BLUEPRINTS
MODELS
SKETCHES
DOCUMENTS
MANIFESTING
Design Doing is manifesting DesignThinking….
Such manifestations are akin to Boundary Objects
‘A boundary object is a concept in boundary
object is a concept in sociology to describe
information used in different ways by different
communities.They are plastic, interpreted
differently across communities but with enough
immutable content to maintain integrity.The
concept was introduced by Susan Leigh Star and
James R. Griesemer in a 1989 publication (p.
393):’ 
Wikipedia
Create and communicate thinking through
boundary objects as early as possible and ensure
involvement and buy-in among stakeholders
Practical recommendation
ETHICS
Designing for others arguably necessitates responsibility
IMPACT 
Design has….(an)…
Design’s intent and impact can be more or less explicit
‘NewYork's Long Island highway overpasses
were deliberately designed by Robert Moses so
as to be too low to allow passage beneath them
by public buses.This design decision was also a
political decision, and the technical arrangement
it put in place was also a political
arrangement….low overpasses effectively denied
poor people and racial minorities…access to the
public park and beaches.’ 
Winner, 1980
HOWEVER,
ACCOUNTING
FUTURE IMPACT
INTO DESIGN IS
DIFFICULT
Create user stories that account for impact
based on ethical principles such as:
• Autonomy
• Fairness
• Non-maleficence
• Beneficence
Practical recommendation
Example Universal User Stories:
As a user I can tailor my experience to meet my needs without
loss of quality
As a user my experience is effective, efficient and satisfying
throughout the product/service lifecycle
As a user I am enabled to be fully in control of my experience
and learn from it.
As a user I derive sustainable value and benefit from my
experience.
As a user I am made aware of potential harm and protected
from it.
As a user my freedom and the respect for others is enhanced.
As a user I am able to provide feedback in anonymity.
Practical recommendation (2)
Kiitos
John.knight@aalto.fi
@worldofknight

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Design Thinking - Creativity, Manifesting and Ethics

  • 1. 3 CORE DESIGN ACTIVITIES: 1- CREATIVITY 2- MANIFESTING 3- ETHICS © John Knight - 2013
  • 2. CREATIVITY There is arguably something unique about designers
  • 5. TRIANGLUATION And good creativity goes beyond ‘pure design’ issues Feasibility Scope Market Cost TTM Legislation Innovation Economics
  • 6. Continually ask the 12 Questions for Design: 1.  What is the problem/opportunity? 2.  Are the risks known/mitigated? 3.  What is possible/impossible? 4.  What is fixed/changeable? 5.  What is the design brief? 6.  What is the likely future impact predictable? 7.  What are the elements of design? 8.  How is value created/consumed 9.  What happens after design? 10.  What solutions are there? 11.  Is the proposed design successful? 12.  What is the design rationale? Practical recommendation
  • 7. MANIFESTING The doing is as important as the thinking….
  • 8. MANIFESTATION ‘The action of making manifest; †exposition, explanation (obs.); the fact of being manifested; the demonstration, revelation, or display of the existence, presence, qualities, or nature of some person or thing.’ OED And the real value of DesignThinking is…….
  • 10. Such manifestations are akin to Boundary Objects ‘A boundary object is a concept in boundary object is a concept in sociology to describe information used in different ways by different communities.They are plastic, interpreted differently across communities but with enough immutable content to maintain integrity.The concept was introduced by Susan Leigh Star and James R. Griesemer in a 1989 publication (p. 393):’ Wikipedia
  • 11. Create and communicate thinking through boundary objects as early as possible and ensure involvement and buy-in among stakeholders Practical recommendation
  • 12. ETHICS Designing for others arguably necessitates responsibility
  • 14. Design’s intent and impact can be more or less explicit ‘NewYork's Long Island highway overpasses were deliberately designed by Robert Moses so as to be too low to allow passage beneath them by public buses.This design decision was also a political decision, and the technical arrangement it put in place was also a political arrangement….low overpasses effectively denied poor people and racial minorities…access to the public park and beaches.’ Winner, 1980
  • 16. Create user stories that account for impact based on ethical principles such as: • Autonomy • Fairness • Non-maleficence • Beneficence Practical recommendation
  • 17. Example Universal User Stories: As a user I can tailor my experience to meet my needs without loss of quality As a user my experience is effective, efficient and satisfying throughout the product/service lifecycle As a user I am enabled to be fully in control of my experience and learn from it. As a user I derive sustainable value and benefit from my experience. As a user I am made aware of potential harm and protected from it. As a user my freedom and the respect for others is enhanced. As a user I am able to provide feedback in anonymity. Practical recommendation (2)