We are excited to announce the launch of the 3rd Annual Global Pharmaceutical and Medical Meetings Summit ™. The boutique-like Summit gathers senior pharmaceutical, biotech, medical device and healthcare meeting executives for empowering ROI-driven conversations about the industry’s biggest opportunities. Those conversations are amplified in a way no other event can be through ongoing networking and shared best practices. As usual, World Congress commits to a 50/50 or better ratio of Meeting executive and Solution Providers.

1. Cross Industry Collaboration
Discussion — Opportunities for Innovation
across the Entire Value Chain
Hara C. Hawthorne
Manager, Meeting Planning, Commercial Operations
Eisai Inc.
Jennifer Kamins, CMP
Global Meeting Manager
Takeda Pharmaceuticals
Vera T. Schuster
Director, Global Travel and Meeting Services,
Global Business Solutions
Eli Lilly and Company, Inc.
Big Data, Global Data and Compliance Data —
Minimizing the Headache
Michele Maguire, CMP
Relationship Manager, Meetings & Events
Vertex Pharmaceuticals
Kimberly Meyer
Founder
Meetings Analytics
Decoding the Hotel Environment -—
Understanding Your Leverage
Michael Dominguez
Senior Vice President, Corporate Hotel Sales
MGM Resorts International
Agnès Canonica, CMP, CMM
General Manager – Americas
MD Events
James Vachon, CMM
Associate Director, Events,
Meetings and Conventions
Takeda Pharmaceuticals International Co
FEATURED PRESENTATIONS include:
To register, please call 800-767-9499 or visit www.globalmedicalmeetings.com
Organized by:Sponsors and
Educational
Underwriters
include:
Media
Partners:
#medmeetings
@Medmeeting
Global Pharmaceutical and
Medical Meetings Summit™
T h e 3 r d A n n u a l
Where Pharmaceutical, Biotech, Medical Device, and Health Care Senior Meeting Professionals Convene to Innovate, Educate, and Network
February 10-12, 2015 • Hyatt Regency Philadelphia at Penn’s Landing • Philadelphia, PA
www . g l ob a l medic a l meeti n g s . com Register by 10/17/14
and Save $100 on Your
Registration Fee!
Earn Clock Hours Towards Your CMP Application or Recertification
and the CIC’s New Health Care Subspecialty Certification
visit our website for details
@MedMeeting #medmeetings
featured speakers from:
• Accreditation Council for Graduate
Medical Education
• Aimia, Inc
• Ashfield Meetings and Events
• Association and Meeting Solutions
• Association Headquarters
• AstraZeneca
• Biogen Idec
• Bondurant Consulting
• Carlson Wagonlit Travel
• Convention Industry Council
• Cubist Pharmaceuticals
• Cvent
• Eli Lilly and Company, Inc.
• Eisai Inc
• Exceeding Expectations
• Lyons Pride Enterprises
• MCI Group
• MD Events
• Meetings Analytics
• Meeting Professionals International
• Merck
• Merz North America, Inc
• Metropolitan State University of Denver
• MGM Resorts International
• National Association of
Social Workers, Illinois
• Novartis
• Novartis Pharma AG
• Parthenon Management Group, Inc.
• Rockpointe, Inc
• RX Worldwide Meetings, Inc.
• SBR Worldwide
• Seven Degrees Communications
• Strategic Meetings
Management Consulting
• Takeda Pharmaceuticals International Co.
• The Hinson Group, LLC
• The Westin Diplomat Resort & Spa
• Vertex Pharmaceuticals
F e b r u a r y 1 0 - 1 2 , 2 0 1 5 • H y a t t R e g e n c y P h i l a d e l p h i a a t P e n n ’s L a n d i n g • P h i l a d e l p h i a , PA
Know More! Relationships —
Know More Than You Ever
Thought You Could (or Should)
about Your Prospects, Clients,
and Competition
Sam Richter
Internationally Recognized Expert
on Sales Intelligence and
Online Reputation Management
SBR Worldwide
The Real Life Impact
of the Open Payments Act
Jeannie Griffin
Director, Product Management
Cvent
David Lee
Meeting Information Technology,
Meeting Management Services
Biogen Idec
Mergers & Acquisitions in the
Life Sciences Industry
Chad A. Morin
Senior Manager, Compliance
cubist pharmaceuticals
summit Chairs:
Carol Krugman, MEd, CMP, CMM
Chair, Department of Hospitality,
Tourism and Events; Assistant Professor,
Meeting and Business Event
Management, Metropolitan State
University of Denver

2. To register, please call 800-767-9499 or visit www.globalmedicalmeetings.com
MONDAY, FEBRUARY 9, 2015
6:00 pm –
8:00 pm Pre Conference Registration
tuesday, February 10, 2015
7:30 am Registration and Networking Breakfast in the Executive Networking Lounge
9:00 am
morning Workshops (choose from a-d) — Please Note: Workshop ‘D’ starts at 8:00 AM, workshops ‘A-C’ start at 9:00 AM
12:00 pm Networking Luncheon and Dessert in the Executive Networking Lounge
1:45 pm Conference Welcome
1:50 pm Summit Chairpersons’ Welcome
2:00 pm Keynote address: Know More! Relationships — Know More Than You Ever Thought You Could (or Should) about Your Prospects, Clients, and Competition
3:00 pm Networking Break in the Executive Networking Lounge / Meet The Speaker Program
3:40 pm Keynote Panel: The Real Life Impact of the Open Payments Act
4:45 pm Keynote Panel: Cross-Industry Collaboration Discussion: Opportunities for Innovation Across the Entire Value Chain
5:45 pm Opening Night Reception in the Executive Networking Lounge / Meet The Speaker Program
Wednesday, February 11, 2015
7:30 am Networking Breakfast in the Executive Networking Lounge
8:30 am Summit Chairpersons’ Welcome
8:45 am Keynote address: Mergers & Acquisitions in the Life Sciences Industry
9:50 am Keynote panel: Big Data, Global Data and Compliance Data – Minimizing the Headache
10:50 am Networking Break in the Executive Networking Lounge / Meet The Speaker Program
11:30 am Keynote address: Decoding the Hotel Environment — Understanding Your Leverage
12:30 pm Networking Luncheon and Dessert in the Executive Networking Lounge
concurrent tracks (choose from 1 of 3)
Global Meetings Strategic Meetings Management and Organization Medical Education, Medical Meetings and Conventions
1:45 pm
International Congresses Global Services Organization
Understanding Evolving Medical Education
Rules and Regulations
2:50 pm Best Practices for Global Compliance
and Data Transparency
Training for Global Compliance
Open Payments and Their Impact on
Medical Meetings and Conventions
3:50 pm Networking Break in the Executive Networking Lounge / Meet The Speaker
4:30 pm
Managing Cultural Differences Successful Supplier Tactics
CME and Developing a Proper
Educational Program for ACCME
5:30 pm Reception in the Executive Networking Lounge / Meet The Speaker Program
Thursday, February 12, 2015
7:30 am Networking Breakfast in the Executive Networking Lounge
Global Meeting Compliance and Risk Management
Strategic Meetings Management and Organization
(Continued from Day 2)
Professional Communication and Development
8:30 am
Compliant Physician Engagement
The Importance of Interior Design in
Meetings Management
Communication 2065: From Mad Men to
Teleportation — A Look at Marketing
Yesterday, Today, and Tomorrow
9:35 am Rick Management:
Can You Afford Not to Be Prepared?
Prescribing the Right Format and Content
for Medical Meetings
20+ Things You Should Stop Doing on
Social Media to be Successful
10:35 am Networking Break in the Executive Networking Lounge / Meet The Speaker Program
Clinical Meetings Meeting Technology Professional Communication and Development
11:10 am Best Practices in Managing Clinical
Meetings and Identifying, Tracking,
and Reporting Clinical Meeting Spend
Going Virtual —
Internal Meetings, HCP Meetings and
Congresses and Conventions
Update on the CIC’s CMP-HC
12:15 pm
Collaborating with CROs to Run
Successful Investigator Meetings
Transitioning to Online/Hybrid
Education — Hot Trends in
Pharmaceutical and Medical Meetings
“Work/Life Balance” —
What Does this Really Mean?
1:15 pm Networking Luncheon / Close of Summit — A boxed lunch will be available to those that need to leave for travel.
WORKSHOP A:
Professional Development —
Becoming a Thought Leader
in the Pharmaceutical
and Health Care
Meetings Industry
WORKSHOP B:
Corporate
Planner
Open
Workshop
WORKSHOP C.
Supplier Workshop —
Better Understand the Evolving
Medical and Pharmaceutical
Meetings Market and the Impact
That It Can Have on Your Business
WORKSHOP D:* Earn your Health Care
Meeting Compliance Certificate and
Gain a Foundation in Key Health Care
Disciplines in a Condensed Format
*Starts at 8:00AM.
There is an additional fee for this workshop.

3. #medmeetings
@Medmeeting
Global Pharmaceutical and
Medical Meetings Summit™
T h e 3 r d A n n u a l
Where Pharmaceutical, Biotech, Medical Device, and Health Care Senior Meeting Professionals Convene to Innovate, Educate, and Network
@MedMeeting #medmeetings
February 10-12, 2015 • Hyatt Regency Philadelphia at Penn’s Landing • Philadelphia, PA
www . g l ob a l medic a l meeti n g s . com
Global Pharmaceutical and
Medical Meetings SummitGlobal Pharmaceutical and
Medical Meetings Summit
monday, February 9, 2015
6:00 pm –
8:00 pm Pre Conference Registration
Day one • tuesday, February 10, 2015
7:30 am –
9:00 am Confererence Registration and Networking Breakfast in the Executive Networking Lounge
9:00 am –
12:00 pm
P r e C o n fe r e n ce W o r k s hop s ( choo s e f r om a - d )
P l e a s e N o t e : W o r k s h o p A , B , C s t a r t a t 8 : 0 0 A M • W o r k s h o p D s t a r t s a t 8 : 0 0 A M
WORKSHOP A: Professional Development —
Becoming a Thought Leader in the Pharmaceutical and Health Care Meetings Industry
The industry is ready and looking for the next generation of strategies, movers, shakers, and thought leaders. There are many talented and
knowledgeable professionals out there ready and able to rise to the next level. During this workshop, learn from professionals who have been in your
place, benefitted from an amazing mentor and are now at the top of their field. Learn how to clear a path for recognition, establish trust and rise to the
top. This workshop is designed for senior planner mentors and “rising star” delegates ready to engage in frank and open discussion, as well as produce
actionable strategies.
• Develop accurate and effective self-appraisal skills
• Delineate the dos and don’ts of internal self-promotion
• Discover the skills required to transform a good idea into an actionable plan
• Identify public speaking tips and tricks
• Take your networking skills to the next level — Where to start, what works, and what doesn’t
Betsy Bondurant
President
Bondurant Consulting
Agnès Canonica, CMP, CMM
General Manager – Americas
MD Events
Carol Krugman, MEd, CMP, CMM
Chair, Department of Hospitality,
Tourism and Events; Assistant Professor,
Meeting and Business Event
Management, Metropolitan State
University of Denver
WORKSHOP B: Corporate Planner Open Workshop
This roundtable is a three-hour, informal discussion of new ideas and current challenges with a small group of your peers. During this workshop,
candidly discuss current industry hot topics and benchmark with your peers. Prior to the conference, attendees will be surveyed on what they would like
to discuss. World Congress will then work with the moderators to develop the ideal environment and workshop agenda. Come prepared to participate,
learn and network with the best in the industry. * In order to participate in this session, you must work directly for Pharmaceutical, Biotech, Medical Device or Health Care Company or an Association.
Moderator:
Michael J. Lyons
President, Lyons Pride Enterprises
WORKSHOP C: Supplier Workshop — Better Understand the Evolving Medical and Pharmaceutical Meetings
Market and the Impact That It Can Have on Your Business
During the first part of this workshop, develop a better understanding of the evolving regulations and changing dynamics of the industry and learn
how to change your business in order to best meet your customers’ needs. The second half of the workshop will be a chance for Q&A. Ask industry
meeting professionals the questions that you have always wanted to know the answers to. We will be taking live questions but will also ask for
questions prior to the program if you wish to remain anonymous.
Deborah Hinson
Principal
The Hinson Group, LLC
Michele Maguire, CMP
Relationship Manager, Meetings & Events
Vertex Pharmaceuticals
B.
C.
A.
To register, please call 800-767-9499 or visit www.globalmedicalmeetings.com

4. Day one • Tuesday, February 10, 2015 (continued)
8:00 am –
12:00 pm
P r e C o n fe r e n ce W o r k s hop s ( choo s e f r om a - d )
P l e a s e N o t e : W o r k s h o p A , B , C s t a r t a t 8 : 0 0 A M • W o r k s h o p D s t a r t s a t 8 : 0 0 A M
WORKSHOP D: Earn your Health Care Meeting Compliance Certificate and Gain a Foundation in Key
Health Care Disciplines in a Condensed Format
World Congress, in partnership with Meeting Professionals International (MPI) and Saint Louis University, is pleased to offer the accredited
Healthcare Meeting Compliance Certificate workshop. Every healthcare meeting professional must balance unprecedented changes and demands on
understanding the global impact of health care compliance. They must tackle tough regulations, adjust and readjust priorities while keeping one eye
on the short-term and the other long-term survival — a tough job without a continuing flow of knowledge.
Why not make an investment in your future and your company’s success by participating in the Healthcare Meeting Compliance Program? The
Certificate is a program providing a foundation in key healthcare disciplines in a condensed format. It is designed for those (planners and suppliers)
who need a broader understanding of a full range of regulatory topics.
This program, taught by professionals and faculty members, specifically trained to develop a competency foundation while building critical thinking
skills through case studies, business simulation, discussion and active exercises. The intensive 4-hour educational and training program provides
health care meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex
pharmaceutical, biotech and medical device regulatory environment.
Participants will:
• Enhance healthcare compliance management skills
• Recognize unique terminologies
• Process reporting management with samples
• Learn the who, what, where and how of the Physician Payment Sunshine Act (Open Payments)
• Obtain sales and marketing tips
• Understand transfers of values
The Benefits of Completing This Certificate:
• Walk away with Certificate endorsed by both St. Louis University and the International Medical Meeting Professionals Association (IMMPA)
• No test and no “pass/fail”— Our focus is on educating planning professionals
• Get up to speed in just 4 hours— This Certificate is valid for 2 years!
• Increase credibility with clients and tap into new employment opportunities
• Participants receive a Professional University Certificate upon completion
To see a partial list of those companies who have received their HMCC, please visit our link at: http://www.slu.edu/center-for-workforce-and-
organizational-development/certificate-programs/healthcare-meeting-compliance/hmccimmpa-endorsed-companies.
Pat Schaumann, CMP, CSEP, DMCP, HMCC
Director, Professional Development, Healthcare Sector
Meeting Professionals International
There is an additional cost for this workshop — The cost for conference attendees is discounted to $399, which is $200 off of the regular rate
of $599. A coupon code will be provided to all attendees following registration to the program. Please note that students who are not registered
for the conference will be charged $599. Additionally, on-site registration is $499 for conference attendees and $699 for students not attending
the conference. Registrants must purchase and read “Breaking the Code to Healthcare Compliance” prior to the session. Books are available for
$68.95 each and can be ordered online: http://www.meetingcompliance.com.
Once registered for the Summit, please contact us for a discount coupon code. You can then register for this workshop at bit.ly/HMCCWC
12:00 pm –
­1:45 pm Networking Luncheon and Dessert in the Executive Networking Lounge
Day one • tuesday, February 10, 2015 — GENERAL SESSION
1:45 pm –
1:50 pm
Conference Welcome
Courtney Richman
Senior Vice President
world congress
1:50 pm –
2:00 pm
Summit Chairpersons’ Welcome
Agnès Canonica, CMP, CMM
General Manager – Americas
MD Events
Carol Krugman, MEd, CMP, CMM
Chair, Department of Hospitality,
Tourism and Events; Assistant Professor,
Meeting and Business Event Management
Metropolitan State University
of Denver
James Vachon, CMM
Associate Director, Events,
Meetings, and Conventions
Takeda Pharmaceuticals
International Co
D.
To register, please call 800-767-9499 or visit www.globalmedicalmeetings.com

5. Day one • tuesday, February 10, 2015 (continued)
2:00 pm –
3:00 pm
Know More! Relationships — Know More Than You Ever Thought You Could (or Should)
about Your Prospects, Clients, and Competition
Business and sales is all about personal relationships. When you know more about your prospects and clients, you’re better able to relate on
a personal level, build more meaningful connections, identify triggering events, tailor offerings, and ensure relevancy. Most important, studies
show that when you practice Sales Intelligence, you’ll win two times more business! In this dynamic presentation, you will discover:
• Web search secrets that you never thought possible for finding qualified leads, creating lists, uncovering opportunities, and understanding decision makers
• Tips and tricks for using social networks and “hidden” websites as sales and competitive “intelligence agents” —
Learn what is important to your prospects and clients on a personal level to help you close MORE business MORE quickly
• How to use information to make a big-time impression with any prospect, build deeper relationships with any client, and completely
differentiate from your competition
Sam Richter
Internationally Recognized Expert on Sales Intelligence and Online Reputation Management
SBR Worldwide
3:00 pm –
3:40 pm
Networking Break in the Executive Networking Lounge
Meet the Speaker Program:
During this time, in an informal setting, attendees have the opportunity to meet with speakers in the Executive Networking Lounge.
3:40 pm –
4:40 pm
The Real Life Impact of the Open Payments Act
It’s been over a year since the Open Payments act has been implemented and many people are still living through the pains of uncertainty while
trying to understand what these changes mean for them and their business plans. Join this interactive panel discussion that will moderated by a
Cvent Director with experience on this topic. Other members of the panel will include a diverse group of corporate and supplier stakeholders who
are living through this today. We will discuss the challenges and perceived consequences associated with the uncertainty around the reporting
requirements and perspectives on potential short term remedies and longer term solutions.
• Understand the nature of some of the data “gotcha’s” related to the Open Payments Act
• Consider resources, systems and tools necessary to meet this new reporting challenge
• Forecast possible outcomes and next steps after the first reporting is made public
Jeannie Griffin
Director Product Management
Cvent
David Lee
Meeting Information Technology,
Meeting Management Services, Biogen Idec
4:45 pm –
5:45 pm
Cross-Industry Collaboration Discussion: Opportunities for Innovation Across the Entire Value Chain
During this keynote panel discussion, thought leaders discuss the current state of the medical, pharmaceutical and healthcare meetings industry
and share their experiences with evolving trends and meeting strategies. The panelists share stories about their current work in the industry,
providing insights into the obstacles they have overcome and offering advice for the future.
• Ethics and compliance — Discuss the challenges for global companies face with regards to business practice, culture and perception in the
different corners of the world
• Changing Dynamics of Internal Departments — Better understand compliance departments and their growing influence and collaboration
with procurement departments
• Meeting technology — What, when and how
Hara C. Hawthorne
Manager, Meeting Planning, Commercial Operations
Eisai Inc.
Jennifer Kamins, CMP
Global Meeting Manager
Takeda Pharmaceuticals
Vera T. Schuster
Director, Global Travel and Meeting Services, Global Business Solutions
Eli Lilly and Company, Inc.
5:45 pm –
7:00 pm
Opening Reception in the Executive Networking Lounge —
All Summit delegates are invited to this exclusive reception for hors d’ouvres, cocktails and networking.
Meet the Speaker Program:
During this time, in an informal setting, attendees have the opportunity to meet with speakers in the Executive Networking Lounge.
Keynote
Address
Keynote
Panel
Keynote
Panel
Case
Study
Case
Study
To register, please call 800-767-9499 or visit www.globalmedicalmeetings.com

6. Day two • Wednesday, February 11, 2015
7:30 am –
8:30 am Networking Breakfast in the Executive Networking Lounge
8:30 am –
8:45 am
Summit Chairpersons’ Day Two Opening
Agnès Canonica, CMP, CMM
General Manager – Americas
MD Events
Carol Krugman, MEd, CMP, CMM
Chair, Department of Hospitality,
Tourism and Events; Assistant Professor,
Meeting and Business Event Management
Metropolitan State University
of Denver
James Vachon, CMM
Associate Director, Events,
Meetings, and Conventions
Takeda Pharmaceuticals
International Co
8:45 am –
9:45 am
Mergers & Acquisitions in the Life Sciences Industry
Mergers and acquisitions in the pharmaceutical industry have substantially increased over the past 15 years. What has the impact of these
mergers been on meeting departments, compliance and future business activity? During this session, Chad sheds light on his experiences with
M&A and its’ effects on different organizations.
• Discuss industry case examples and hear about current trends in M&A
• Learn about what your department can expect and plan for during a merger or acquisition
• Hear how to remain compliant during a period of transition with the ever changing transparency reporting requirements
Chad A. Morin
Senior Manager, Compliance
Cubist Pharmaceuticals
9:50 am –
10:50 am
Big Data, Global Data and Compliance Data — Minimizing the Headache
You are going global or you are just trying to produce strong data and reporting in the US. Either way, this often means one or more technologies,
multiple agencies and an increased focus on compliance/regulatory requirements. Data collection, data integrity and reporting for SMM and
compliance purposes have never been more important. The discussion will focus on good practices, feature a case study from a progressive
pharmaceutical and leave plenty of time for Q&A and discussion around technology and data practices. Key discussion items will include:
• Meetings technologies, internal systems and integrations
• Recording data during the planning process and achieving data integrity
• Operational, Transfer of Value and Strategic reporting
Michele Maguire, CMP
Relationship Manager, Meetings & Events
Vertex Pharmaceuticals
Kimberly Meyer
Founder
Meetings Analytics
10:50 am –
11:30 am
Networking Break in the Executive Networking Lounge hosted by:
Meet the Speaker Program:
During this time, in an informal setting, attendees have the opportunity to meet with speakers in the Executive Networking Lounge.
11:30 am –
12:30 pm
Decoding the Hotel Environment — Understanding Your Leverage
As our industry has recovered from the Great Recession, the industry looks significantly different that it did in 2009. Understanding structural
changes in the hotel environment is critical for the meeting professional today in order to negotiate more effectively. In this session, the meeting
professional will learn where leverage still exists in negotiations and more importantly where there is no more leverage.
• Discuss supply and demand issues impacting the industry
• Review the forecast for 2015 beyond for the meeting industry
• Understand how global influences impact your meetings
• Take a detailed look at F&B challenges moving forward
Michael Dominguez
Senior Vice-President, Corporate Hotel Sales
MGM Resorts International
12:30 pm –
1:45 pm Networking Luncheon and Dessert in the Executive Networking Lounge
Global Pharmaceutical and
Medical Meetings SummitGlobal Pharmaceutical and
Medical Meetings Summit
2 0 1 5 c o n f e r e n c e s p o n s o r s i n c l u d e
Keynote
Address
Educational Underwriter/
Mobile App Provider:
Signage
Provided
by:
Official AV
Sponsor:
Pen and
Notepad
Sponsor:
Registration
and Check-In
Sponsor:
Furniture Design
Showcase
Sponsor:
Educational
Underwriter:
Keynote
Panel
Case
Study
Keynote
Address
Case
Study
To register, please call 800-767-9499 or visit www.globalmedicalmeetings.com

7. Day two • Wednesday, February 11, 2015 (continued)
1:45-5:30PM • Concurrent afternoon Tracks ( ch o o se fr o m 1 o f 3 )
TRACK 1A TRACK 2A TRACK 3A
Global Meetings
Strategic Meetings Management
and Organization
Medical Education, Medical
Meetings and Conventions
1:45 pm –
2:45 pm
Choose
Track
1, 2, or 3
International Congresses —
How Does the Industry Look at
Congresses from an International
Perspective and What Impact Do
Regional or National Codes have on
International Activities?
It is not only about where your congress
takes place, but the geographical scope
your attendees come from. Global, regional
and national codes as well as other
regulatory bodies will influence the scope
and remit of activities and the interaction
with your HCPs.
• Gain insight on what impact certain national
codes have on international activities
• Learn what the implications of cross
border are in EU and for EU based
companies and affiliates
• Learn where to find relevant information
Christian C. Roth
Global Medical Affairs -
Head Global Event Governance
Novartis Pharma AG
Co-President, IPCAA
Cerstin Steindorf
Global Account Director,
Healthcare, MCI Group
Global Services Organization
During this session, hear how one
global pharmaceutical organization
has organized their global shared
services organization to meet the
evolving needs of their internal and
external customers.
• Discuss the impact of evolving regulations
and operating outside of the US
• Hear how one company has rolled out
existing technology globally
• Discuss the process of putting together a
global aggregate spend program
• Review the ins and outs of the Novartis
global shared services organization
• Learn how to work with your policy
makers to develop a global services
organization that works for all
Alice Woychik
Executive Director –
Shared Business Solutions
Novartis
Understanding the Evolving Medical
Education Rules and Regulations
• ACCME certification
• Changing roles
• Conflict resolution
• Decoding the grants process
Thought Leader TBA
2:50 pm –
3:50 pm
Choose
Track
1, 2, or 3
Best Practices for Global
Compliance and Data Transparency
• Discuss global challenges in reporting
Transfer of Value in OUS Countries
• Review EFPIA requirements
• Understand Chinese transparency initiatives
• Learn about the timeline for transfer of
value as it moves across the globe in
other countries
• Hear about challenges in data
transparency for emerging markets
(China, India, Russia, Brazil, etc)
• Receive best practices for aligning
reporting requirements globally
Kathryn Chellgren
Compliance Consultant
Eli Lilly and Company
Brenda Miller, SMMC
Global Program Director -
Meetings & Events
Carlson Wagonlit Travel
Pamela Wynne, CMM, CMP
Global Program Director
CWT Meetings & Events
Training for Global Compliance
• Corporate planners — How are you
training your outsourced teams?
• Meeting management companies —
How are you training your internal teams?
• Identify internal contacts and resources
for compliance training
• Where does the line of responsibility fall
and what are current expectations?
• What compliance should be included
during the RFP process to protect
all parties?
Teresa John, MBA
Account Manager, Strategic
Meetings Management Program
N.A. Lead
Merck
Meredith Luzietti
Account Director
Aimia
Open Payments and Their Impact on
Medical Meetings and Conventions
• Background on open payments
• Open payment requirements for
medical meetings
• The impact on participation to
medical meetings
• Review of the state and federal data —
What does this mean
• Strategies for best practices on compliance
with open payments
• The future of open payments
Thomas Sullivan
President
Rockpointe, Inc.
3:50 pm –
4:30 pm
Networking Break in the Executive Networking Lounge
Meet the Speaker Program:
During this time, in an informal setting, attendees have the opportunity to meet with speakers in the Executive Networking Lounge.
Case
Study
To register, please call 800-767-9499 or visit www.globalmedicalmeetings.com

8. Day two • Wednesday, February 11, 2015 (continued)
TRACK 1A (continued) TRACK 2A (Continued) TRACK 3A (continued)
4:30 pm –
5:30 pm
Choose
Track
1, 2, or 3
Managing Cultural Differences
64% of companies are planning to enter new
global markets within the next 24 months.
Global expansion is highly complex and
requires intense planning, preparation,
relationship building, and judicious use of
outsourcing. During this session, walk away
with key lessons learned from companies
that have expanded globally.
• Learn how to find the right local suppliers
• Understand and comply with a continually
changing regulatory landscape that includes
complex local rules, regulations and processes
• Discuss and understand regional and
cultural differences
• Increase your success and become more
globally sensitive to work better with your
counterpart
Rosaelena “Rosie” Ledesma -
Bernaducci, CMP, Independent
Sales Rep, FHTdirect
Rawya Tullgren
Senior Manager,
Global Meetings Operation
Takeda Pharmaceuticals, Inc.
Successful Supplier Tactics
Strong supplier relationships are a key
component of the Strategic Meetings
Management program. In this session,
examine tools and techniques used to ensure
that these relationships stay on track, such
as Service Level Agreements (SLAs) Key
Performance Indicators (KPIs) and Quarterly
Business Reviews (QBRs). Strategies on these
topics will be discussed from both the supplier
and planner perspective. This interactive
session will consist of lecture, group
discussion, and table activities.
• Understand how you can maximize the
inter-relationships between suppliers and
buyers in the meeting and event category
• Identification of key components of
Service Level Agreements (SLAs) and Key
Performance Indicators (KPIs)
• Development of the components of Quarterly
Business Reviews (QBRs)
Betsy Bondurant, CMM, CTE
President
Bondurant Consulting
CME and Developing a Proper
Educational Program for ACCME
Karla Wheeler, MA, CMP-HC
Associate Director of Educational
Activities and Continuing
Medical Education
Accreditation Council for
Graduate Medical Education
5:30 pm –
6:45 pm
Reception in the Executive Networking Lounge
All Summit delegates are invited to this exclusive reception for hors d’ouvres, cocktails and networking.
Day three • Thursday, February 12, 2015
7:30 am –
8:30 am Networking Breakfast in the Executive Networking Lounge
8:30 AM - 10:35 AM • Concurrent morning Tracks
TRACK 1B TRACK 2B TRACK 3B
Global Meeting Compliance and
Risk Management
Strategic Meetings Management
and Organization (Continued from Day 2)
Professional Communication
and Development
8:30 am –
9:30 am
Choose
Track
1, 2, or 3
Compliant Physician Engagement
Thought Leader TBA
The Importance of Interior Design in
Meetings Management
During this session, discuss the similarities
between interior design and meetings
management. Explore a number of critical
areas of strategic importance when
designing, building and operating a meetings
management program.
• Learn about the importance of
developing a comprehensive strategy
during the design phase of a meetings
management program
• Discuss a number of the specific
strategies and considerations one
should take into account prior to
implementing their own meetings
management program
• Mitigate the risks associated with
meetings and handle payments
and reconciliation
Shimon Avish
President
Strategic Meetings
Management Consulting
Communication 2065: From Mad Men to
Teleportation — A Look at Marketing
Yesterday, Today, and Tomorrow
Fifty years ago the Mad Men era of advertising
was king. TVs were becoming commonplace in
homes and print was an effective way to share
a message. Fast forward to the 90’s when the
internet began to weave it’s way into our lives
in ways that we never could have imagined…
or could we? When we look at the nature of
communication in 2015, we are dealing with a
hands-free, wireless world where we share
everything from the mundane to the extraordinary
and, as a result, we receive messages designed
for what’s important to us in that moment. So
where are we headed? This session will take a
look a marketing and communication and will give
attendees a glimpse into the future. Where will
we be in 10, 20, or even 50 years? How can you
get creative and share your message — Whatever
it is — In the most effective and modern way?
This session is designed to inspire and help people
leverage the tools available today and tomorrow.
Jessica L. Levin, MBA, CMP, CAE
Professional Speaker,
Technology Evangelist, Founder
Seven Degrees Communications
To register, please call 800-767-9499 or visit www.globalmedicalmeetings.com

9. Day three • Thursday, February 12, 2015 (continued)
TRACK 1B (continued) TRACK 2B (Continued) TRACK 3B (continued)
Global Meeting Compliance and
Risk Management
Strategic Meetings Management
and Organization (Continued from Day 2))
Professional Communication
and Development
9:35 am –
10:35 am
Choose
Track
1, 2, or 3
Risk Management:
Can You Afford Not to Be Prepared?
• Types of emergencies planners
must prepare for
• Risk Management Checklist
• Organizational Guidelines —
What to report, when to report it,
whom to call
• Communication plans
• Resource Contacts
Judith R. Johnson, CMP
President Emeritus
Rx Worldwide Meetings, inc.
Prescribing the Right Format and
Content for Medical Meetings
Join us for this dynamic presentation that
will focus on deconstructing traditional
HCP meeting types and their delivery. Our
moderators will concentrate on challenging
preconceptions around compliance as a
limiting factor and show how you can have
a positive impact on HCP meetings using
technology, communication tools, meeting
formats and agenda design. This session
will cover externally facing meetings from
investigator meetings to advisory boards to
medical congresses asking ‘what if’ there
were different ways of delivering these
meetings. Attendees of this session will
learn how to:
• Break out of the conventional mold of
HCP meetings
• Challenge and overcome the perceived
limitations of compliance
• Design and deliver HCP meetings that
focus on the audience & bring their
objectives to life
Gavin Houston
CEO Americas
Ashfield Meetings and Events
James Vachon, CMM
Associate Director, Events,
Meetings, and Conventions
Takeda Pharmaceuticals
International Co
20+ Things You Should Stop Doing on
Social Media to be Successful
We are constantly told we should be on Social
Media, we likely even have an account but this
session tells you what you should stop doing!
Through this humorous look at the industry’s
worst practices participants learn effective
strategies to simplify their social media strategy
and deliver a better result.
Kyle Hillman, CMP
Director, Meetings Management
National Association of
Social Workers, Illinois
10:35 am –
11:10 am
Networking Break in the Executive Networking Lounge
Meet the Speaker Program:
During this time, in an informal setting, attendees have the opportunity to meet with speakers in the Executive Networking Lounge.
“The Global Medical Meetings Summit™
has done it again.
It’s refreshing to always walk away with something new,
whether it be an industry connection, inventive ways to
improve meeting design or further insight into international
regulations, reporting and of course Open Payments!”
— Hara C. Hawthorne, Manager, Meeting Planning,
Commercial Operations, Eisai Inc.
“This was definitely one of my favorite events!
The intimate nature of the event really makes it so you
can meet a lot of people and form some really great
connections. I look forward to continuing our involvement.”
— Julie Haddix, Manager, Enterprise Marketing, Cvent, Inc.
“An intimate conference with a high level of speakers and
attendees allowing ample time for questions and getting to
know your peers.”
— Judith R. Johnson, CMP , President, CEO,
Rx Worldwide Meetings, Inc.
“The quality of planner was excellent and I look forward to our
participation next year.”
— Howard Munves, Regional Sales Executive,
Monterey County Convention & Visitors Bureau
“The education and speakers were superior, attendees were
high level and the boutique atmosphere made for a productive
and enjoyable conference.”
— Taya Paige, Vice President Sales, ACCESS Destination Services
Hear What Last Year’s Attendees and Sponsors Had to Say:
To register, please call 800-767-9499 or visit www.globalmedicalmeetings.com

10. Day three • Thursday, February 12, 2015 (continued)
11:10 AM - 1:15 PM • Concurrent mid-day Tracks
TRACK 1C TRACK 2C TRACK 3C
Clinical Meetings Meeting Technology
Professional Communication and
Development (Continued from Day 3 AM)
11:10 am –
12:10 pm
Choose
Track
1, 2, or 3
PANEL DISCUSSION:
Best Practices in Managing
Clinical Meetings and Identifying,
Tracking, and Reporting Clinical
Meeting Spend
Thought Leaders TBA
Going Virtual —
Internal Meetings, HCP Meetings
and Congresses and Conventions
During this session, learn how
some companies are transitioning
some of their meetings online and
developing a virtual/hybrid strategy.
• Discuss how to leverage technology
before, during and after meetings
• Understand what is and what isn’t allowed
in some virtual meetings
• Discover what strategies work best when
transitioning to virtual meetings
for HCPs
• Hear what HCPs have to say about
meetings moving online
• Learn how to use the right language and
scripts to influence your stakeholders to
move to virtual meetings
Debi Scholar, SMM
Coach and Mentor
PANEL DISCUSSION:
Update on the CIC’s CMP-HC
During this panel discussion, participate in a
discussion with health care meeting professionals
who have received their CMP-HC designation. Learn
why they earned this designation, who is involved,
what they have learned from the process and
discuss the future of the CMP-HC.
Moderator:
Gayle G. Dahlman
Certification Director
Convention Industry Council
Panelists:
Carol A. Collins, CMP-HC
Strategic Sourcing Manager,
Meetings and Events, AstraZeneca
Sandra Dewberry, CMP-HC
Meeting Services Program Manager
Merz North America, Inc
Polly Grieger-Rossi, CMP-HC, CMM
Meeting Achievements
Exceeding Expectations
Debi Maines, CMP-HC
Senior Manager, Meeting Services
Association Headquarters
Robin Simon, CMP-HC, VP
Meeting and Exhibit Services
Association and Meeting Solutions
Sarah S. Timm, CAE, CMP-HC
Chief Operating Officer, Parthenon
Management Group, Inc.
Karla Wheeler, MA, CMP-HC
Associate Director, Educational Activities
and Continuing Medical Education
Accreditation Council for
Graduate Medical Education
Elizabeth Winstanley, CMP-HC
Account Director
The Westin Diplomat Resort & Spa
12:15 pm –
1:15 pm
Choose
Track
1, 2, or 3
Collaborating with CROs to Run
Successful Investigator Meetings
• Defining CROs and the role they play in
clinical meetings
• Understand the chain of command and
who is accountable for what
• Overcoming key challenges when
working with multiple parties
• Understand what CROs are looking for in a
Meeting Management partner
Agnès Canonica, CMP, CMM
General Manager – Americas
MD Events
Mary Davar, MBA, CMM, CMP
Account Manager
Merck Enterprise Shared
Services - Meetings
PANEL DISCUSSION:
Transitioning to Online/Hybrid
Education — Hot Trends in
Pharmaceutical and Medical Meetings
• Recognize the current readiness of HCPs for
online and blended education
• Understand how to determine whether your
meeting should be live, virtual or hybrid
• Learn strategies for developing content which
can be used in both online and live meetings
• Leverage virtual platforms to enhance your
presence at live meetings
James Fox, DES
Media Studio Lead
Merck Creative Studios
Additional Thought Leaders TBA
“Work/Life Balance” —
What Does this Really Mean?
Jeannine Strampel, CMM, CMP-HC
Associate Director,
Meeting Management Services
Biogen Idec
1:15 pm –
2:15 pm Networking Luncheon / Close of Summit — A boxed lunch will be available to those that need to leave for travel.
Case
Study
To register, please call 800-767-9499 or visit www.globalmedicalmeetings.com

11. #medmeetings
@Medmeeting
Global Pharmaceutical and
Medical Meetings Summit™
T h e 3 r d A n n u a l
Where Pharmaceutical, Biotech, Medical Device, and Health Care Senior Meeting Professionals Convene to Innovate, Educate, and Network
@MedMeeting #medmeetings
February 10-12, 2015 • Hyatt Regency Philadelphia at Penn’s Landing • Philadelphia, PA
www . g l ob a l medic a l meeti n g s . com
2 0 1 5 c o n f e r e n c e s p o n s o r s i n c l u d e
2015 Summit Exhibitors include:
Enhance your company’s visibility and impact at The World Congress Global Summit on Medical Meetings™.
Make a lasting impact on the planner community with one of our sponsorship and branding opportunities.
Choose from one of our creative interactive branding programs or contact Chris Karassik and let our team custom
design an approach that meets your goals. We are committed to keeping the planner to supplier ratio at 50%
allowing you to have quality interactions with leading thought leaders.
To Inquire contact:
Chris Karassik, Business Development Manager,
Pharmaceutical Division of World Congress
Phone: 781.939.2419 • Email: chris.karassik@worldcongress.com
Global Pharmaceutical and
Medical Meetings SummitGlobal Pharmaceutical and
Medical Meetings Summit
SPONSORS H IP A ND E X ECU T I V E NE T W OR K IN G OPPOR T UNI T IES
Educational Underwriter/
Mobile App Provider:
Signage
Provided
by:
Official AV
Sponsor:
Pen and
Notepad
Sponsor:
Registration
and Check-In
Sponsor:
Furniture Design
Showcase
Sponsor:
Educational
Underwriter:
MeetInScottsdale.com
To register, please call 800-767-9499 or visit www.globalmedicalmeetings.com

12. The Summit is committed to bringing together senior global medical meeting executives to actively share
information and work together in order to better navigate the current regulatory environment, while managing and
executing strategic and compliant meetings and conventions around the world. Our team is excited to present a
prestigious faculty of educators and sponsors, who will deliver relevant and industry specific content. There will
be a number of networking events that will offer attendees an opportunity to meet and benchmark with their peers.
AudienceDemographics
Meeting
Suppliers
45%
Corporate Meeting
Managers
16%
Associations
3%
Destination Management
Companies
5%
Third Party Meeting Managers
31%
Meeting
Suppliers
45%
Primary
Market
55%
• Meeting Management, Planning, Operations, Services,
Coordination, Development
• Procurement, Purchasing, Strategic Sourcing
• Travel
• Program Management, Coordination
• Professional & Medical Education
• Speaker Relations
• Marketing
• Event, Trade Show and Conference Management
• Executive Coordination/Administration
• Medical Communications
• Medical Affairs
• Professional Relations
This conference would also be of interest to meeting
technology companies, hoteliers, DMCs, CVBS, spend
and data tracking companies, shipping companies,
transportation companies and other suppliers serving
the medical meetings industry.
You will benefit from attending this event if you are a Senior Meetings Professional at a Health Care, Pharmaceutical,
Biotech or Medical Device company, a Clinical Research Organization, a Meeting Management company, a Medical
Education company or Medical Association, with responsibility in the following areas:
#medmeetings
@Medmeeting
Global Pharmaceutical and
Medical Meetings Summit™
T h e 3 r d A n n u a l
Where Pharmaceutical, Biotech, Medical Device, and Health Care Senior Meeting Professionals Convene to Innovate, Educate, and Network
@MedMeeting #medmeetings
February 10-12, 2015 • Hyatt Regency Philadelphia at Penn’s Landing • Philadelphia, PA
www . g l ob a l medic a l meeti n g s . com
To register, please call 800-767-9499 or visit www.globalmedicalmeetings.com

13. World Congress
500 West Cummings Park, Suite 5200
Woburn, MA 01801
BB15001
Registration Fee: Register By
10/17/2014
Register By
02/10/2015VENDORS*
Conference Pricing $ 2995.00 $ 2995.00
Destination Management Companies
Conference Pricing $ 1195.00 $ 1295.00
Corporate Meeting Managers**
Conference Pricing $ 295.00 $ 395.00
Third Party Meeting Managers CROs**
Conference Pricing $ 295.00 $ 395.00
Associations
Conference Pricing $ 395.00 $ 495.00
Fee for the conference includes welcome coffee, lunch, reception,
refreshments, and web-based conference documentation available pre- and
post-event through a password protected web-site. Please make checks (in
U.S. funds drawn on a U.S. bank) payable to WC Research, Inc. (No personal
checks accepted. Verification may be required.)
* Please note — TEAM DISCOUNT RATES: Apply Only to Corporate Meeting
Managers,Associations, Third Party Meeting Managers CROs
** Please note Vendor Rates are to attend the event only if you are
interested in Sponsorship Exhibiting Opportunities please email chris.
karassik@worldcongress.com
Team Registration: Your organization may send
1 executive FREE for every 3 delegates registered.
All registrations must be made at the same time to qualify.
PLEASE NOTE — TEAM DISCOUNT RATES Apply Only to Corporate
Meeting Managers, Associations, Third Party Meeting
Managers CROs
Substitution Cancellation: Your registration may be
transferred to a member of your organization up to 24 hours in advance
of the conference. Cancellations received in writing on or before 30 days
prior to the start of the event will be refunded, less a $395 administrative
charge. No refunds will be made after this date; however, the
registration fee less the $395 administrative charge can be credited to
another World Congress conference if you register within 6 months from
the date of this conference. In case of conference cancellation, World
Congress’ liability is limited to refund of the conference registration fee
only. World Congress reserves the right to alter this program without
prior notice.
Satisfaction Guaranteed: World Congress stands behind the
quality of its conferences. If you are not satisfied with the quality of
the conference, a credit will be awarded towards a comparable World
Congress conference of your choice.
Please contact us should you have any special needs.
To register, please call 800-767-9499 or visit www.globalmedicalmeetings.com
www . g l ob a l medic a l meeti n g s . com
Where Pharmaceutical, Biotech, Medical Device and Health Care
Senior Meeting Professionals Convene to Innovate, Educate and Network
#medmeetings
@Medmeeting
Global Pharmaceutical and
Medical Meetings Summit™
T h e 3 r d A n n u a l
Where Pharmaceutical, Biotech, Medical Device, and Health Care Senior Meeting Professionals Convene to Innovate, Educate, and Network
@MedMeeting #medmeetings
February 10-12, 2015 • Hyatt Regency Philadelphia at Penn’s Landing • Philadelphia, PA
www . g l ob a l medic a l meeti n g s . com
World Class targeted program content on:
– Health Care Certification for Meeting Professionals
– Health Care Regulations and the Trends and Impact on Your Meetings
– The Globalization of SMM Programs
– Big Data, Global Data and Compliance Data
– Planning in Emerging Markets
– Global Meeting Risk Mitigation and Management
– Pharmaceutical and Medical Meetings in the Digital Age
– Meeting Design
Global Pharmaceutical and
Medical Meetings SummitGlobal Pharmaceutical and
Medical Meetings Summit™
Easy Ways to Register
WEBSITE
www.global
medicalmeetings.com
PHONE
800-767-9499
781-939-2400
outside the U.S.
E-MAIL
wcreg@worldcongress.com
Venue:
Hyatt Regency Philadelphia at Penn’s Landing
201 South Columbus Blvd.Philadelphia,Pennsylvania,USA,19106
Phone +1 215 928 1234 • www.pennslanding.hyatt.com/
• Room Rate: $169 • Cut-Off Date: 1/19/15 @MedMeeting #medmeetings
Follow us on Twitter
Best Value
Earn Clock Hours Towards Your
CMP Application or Recertification
and the CIC’s New Health Care
Subspecialty Certification
To Inquire about sponsorship and exhibitor opportunities, contact:
Chris Karassik, Business Development Manager, Pharmaceutical Division of World Congress
Phone: 781.939.2419 • Email: chris.karassik@worldcongress.com