So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn:
- The 14 best marketing channels of 2022.
- How to decide which ones are best for your business.
- Practical tips to succeed on each one.
Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.
2. LOCALiQ is
an all-in-one
marketing
platform to help
you find,
convert
and keep
customers.
PROPRIETARY MARKETING TECHNOLOGY
Our platform runs on optimization technology and AI (informed by data
from 1M+ LOCALiQ campaigns!) that you can’t find anywhere else.
That means unmatched ROI for your business.
FREE TOOLS AT YOUR FINGERTIPS
Wondering how your current online footprint stacks up to that of your
competitors’? Want to identify growth areas based on customer calls?
We can help with that – for free.
MORE TIME TO FOCUS ON RUNNING YOUR
BUSINESS
Our experts manage your entire marketing strategy for you, using vertical
expertise to implement innovative campaigns. And don’t worry – you’ll
have insight into all your progress and can manage new leads 24/7.
How exactly do we help small businesses
grow and thrive?
Meet
4. Susie Marino
• Content Marketing Specialist | LOCALiQ
• Digital Marketing Consultant | WordStream
• Based in Boston
@SusieMarinoPPC /in/susie-marino129/
5. AGENDA • Understanding marketing channels
• Defining cross-channel marketing
• Picking the right channels for your business
• The 14 key marketing channels for 2022
• Next steps: implementing your 2022 strategy
22. • List and evaluate all channel options
• Split those options into "need-to-have" and "nice-to-have"
• For each channel in those two buckets, ask yourself:
How can X
channel work for
my business?
How do I plan to
execute on each
channel?
What are both
the paid and
nonpaid options
within each
channel?
Is my target
audience already
engaging with?
Think "out of box" Know your budget, but
don't let it limit you.
In-house or outsourced?
Both cost. What are some
ways you could track
performance?
What channels would your
ideal customer already
be interacting with?
Step 4: Self-Evaluation & Selection
23. Step 5: Keep in Mind 2022 Trends
*Sources: HubSpot, The Drum, LOCALiQ Marketing Guide, Search Engine Journal
27. 1. Local SEO
• Optimizing onsite content for local searches
• Providing a quality website and user
experience
• 55% of people use a mobile device for local
searches
• Researching and implementing keywords
*Sources: LOCALiQ blog
29. 3. Organic Social Media Marketing
*Source: localiq.com/blog/social-media-statistics
• Promoting your brand across platforms
• Using engaging media
• Trying trends like hashtags
• 3.7 billion social media users worldwide
• The average U.S. adult spends at least 2 hours/day
on social media
31. 4. Paid Social Ads
*Source: https://adespresso.com/blog/social-media-advertising-statistics/
• Putting budget behind an organic post or
campaign
• Reach beyond your current followers
• Help your feed ranking
• Clear call-to-action
• Leading paid content distribution method in
North America
• Over 80% of businesses are already using paid
social
32. 5. Search Ads
*Source: https://www.smallbizgenius.net/by-the-numbers/ppc-stats/#gref
• A.K.A. SEM, PPC, Google Ads, Microsoft Ads
• Bid on search keywords in live auctions
• Pay per click
• Show above organic results
• Complements SEO, social, and more
• 97% of consumers use search engines to find
local businesses
37. 9. Mobile Marketing
https://localiq.com/blog/marketing-channels/
• Optimizing for mobile devices
• Easy navigation on smaller screen
• Concise copy
• Clear CTA
• SMS marketing
• Sending texts with
"exclusive" updates
• Mobile-specific ads
• Ads set to show only on mobile
devices
• In-app ads, call ads, etc.
• Geofencing
• Show to mobile devices within a
specific location
41. 12. Social Audio Marketing
https://www.business2community.com/digital-marketing/numbers-and-facts-you-need-to-know-about-audio-content-in-2021-02398919
• Clubhouse, Twitter Spaces, Voice
Tweets, and more!
• 60% of people agree audio is
more engaging than other forms
of content
45. Key Takeaways
Plenty of channel
options
Assess your
current
marketing first
Keep 2022 trends
in mind
Variety = Success
There are channels out
there for every budget
and business type!
Try SWOT and SMART
analyses.
The marketing landscape
is evolving, so should your
strategy.
Always have a backup
plan!