1. #WordPressInsider @MichelleCast
fabook.com/WordPressInsider

2. Agenda
Planning
Available Solutions
Case Studies
Audience case studies
Questions
#WordPressInsider @MichelleCasti

3. What is your product?
 eBook
Examples
 Free eBook offered as an incentive for joining your email list
 eBook sold for an $xx
 Video
Examples
 Access to the videos of a recorder seminar
 Set of training videos
 Recorded webinars
 Audio
Examples
 Accesses to past interviews
#WordPressInsider @MichelleCasti

4. How ? - Delivery Models
 Expired links – A link to the purchased product is sent via
email and the purchaser can download the product using a
hyperlink is valid for a pre defined length of time and/or
umber of downloads
 Protected Download Area - Members can login and
download content or files they paid for.
 Publisher - Publish new content on a regular basis, much
like an online “magazine”.
 Modular Course - A course with several modules.
Members move from one module to the next based on a set
schedule (ex. 1 module per week).
More about delivery models – Top Ten Membership Models
#WordPressInsider @MichelleCasti

5. Planning: Payment processing
 PayPal only
 Direct processing of credit cards - requires a merchant
account and a gateway.
 What currency are you going to use?
 Do you need to charge reoccurring fees?
 Cancelation handling?
 Do you want to offer discounts? Coupons? Trials
#WordPressInsider @MichelleCasti

6. Planning: Email Marketing
What emails are sent as a result of a
purchase
Would you like to automatically subscribe
customers to a specific list based on what
they purchased?
Will you need to use auto responders in
conjunction with content delivery
#WordPressInsider @MichelleCasti

7. Solutions: Membership Plugins
S2 Member –
FREE when using only PayPal
Support expiring links
WishList member –
Very popular
Robust support
Easy to use
#WordPressInsider @MichelleCasti

8. Case Study - eBook
 Used the free version of Easy digital downloads and
PayPal
#WordPressInsider @MichelleCasti

9. Case Study: Video training
 WishList Memeber
 MailChimp
 Simple one time purchased give access to a set of 16
videos
 Videos are hosted in Vimeo using the pro
#WordPressInsider @MichelleCasti

10. Case Study: Membership Site
 WishList member plugin
 PremiumWebCart
 Direct credit card processing
Using Exact gateway – Was implemented especially
for us
 Aweber for Auto responder
 Videos hosted on Amazon S3 and played with Easy
Media Player
#WordPressInsider @MichelleCasti

11. Case Studies
What is you case?
#WordPressInsider @MichelleCasti

12. Resources Summary
 Top 21 Questions About Membership Sites
 WishList Memeber
 Easy Digital Downloads
#WordPressInsider @MichelleCasti

13. Connect With Me:
Email: Michelle@CastilloMediaGroup.com
LinkedIn
Twitter
Facebook ( Feel Free to Like us  )
Website: WordPressInsider.org