Developing premium plugins and targeting them to the global market: our experience and advice. *** Olexij Fedorov at WordCamp Lublin 2017: https://2017.lublin.wordcamp.org/session/moving-from-the-agency-with-service-model-to-serviceproduct-model-by-developing-your-own-plugins-cases-and-marketing-advices/

1. Oleksij Fedorov
From the agency with service
model to service/product model by
developing your own plugins.
—

2. Product
vs
Service

3. Why product?
Make — once, sell thousands times

4. Plugins
vs
Themes

6. IDEA = 0
The devil is in details

7. So, you say
Your product is good enough?

8. Proof your concept without
even having a product
Analyze
• Your own and your clients
needs
• Google
• Threads in specialized
media and blogs
Pitch
• Clients
• Colleagues, friends
• Events, parties, bars
• Short press-release

9. MVP!

10. Mistape MVP

11. Mistape 1.1

12. Mistape 1.1

13. mistape.com

14. Mistape PRO

15. 1. Free+services (customization, support)
2. Free+add-ons
3. Freemium
4. Free trial
5. Subscription (updates and support)
6. Premium only
Monetization

16. Distribution

17. de:comments MVP

18. decomments.com

19. decomments.com

20. decomments.com
-50%
WordCampLublin

21. de:statistics MVP

22. de:statistics

23. Finally we’ve got a product

24. First steps
• Targets and custom reports in Google Analytics!
• Guest posts, free and paid reviews in specialized blogs. CRM
• Free licenses for popular sites. Giveaways, prizes for their auditory
• Customer care, presale-support, demo video, live demo (direct
demo)
• Referral Program
• Content marketing
• Adv in FB and Google. Remarketing, FB-pixel

25. Focus!

26. Evolution
• Statistics
• Feedback
• Critics
• Support tickets
• Competitors

27. Believe in your product!

28. http://deco.agency
Dziękuję!
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fedorov@deco.agency