The average business uses 36 different data gathering tools for marketing efforts alone. By uniting this data within a single platform, marketers can create an unparalleled customer experience.

1. SOLVING THE
CROSS-CHANNEL DILEMMA
A complete guide to tracking customer
engagement across all channels

2. The average business uses
36 different data gathering tools
for marketing efforts alone.
Forbes Insights
“
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3. The engagement data across all of
these channels is primarily isolated.
How are you connecting
these touch points?

4. Each tool you use likely has
its own Analytics Suite

5. While that’s great, it only tells you how
that specific tool is performing...
Not how your marketing is
performing as a whole.

6. “Companies that put data at the
center of the marketing decisions
improve their marketing ROI by 20%.
McKinsey Study
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7. PROBLEM
Siloed data fails to deliver the big picture or
tell the whole story. The data from one tool
cannot be leveraged in another.

8. “A lack of analytics tools and
repressive data silos lead companies
to ignore 88% of their customer data.
Forrester
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9. Integration tools are designed to pull in
data on a schedule, rather than in real-time.
This makes the data far less useful
for marketing efforts.

10. “Dirty data, or poor data quality, costs
U.S. businesses $600 billion annually.
Data Warehousing Institute
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11. For example, if you want to target
website content to a customer
based on their behaviour, even a
10 second delay may be too late.

12. Customer data is a largely untapped
resource for companies today, especially as
brands race to create the next best
user experience.

13. “It is a capital mistake to theorize
before one has data. Insensibly one
begins to twist facts to suit theories,
instead of theories to suit facts.
Sir Arthur Conan Doyle
A Scandal in Bohemia
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14. What if you could unite all of this data?
What would that look like?

15. Introducing…
Every touch point, all channels, one platform

16. Analytics and activity from your website,
application, email, live chat, SMS, support
and CRM - unified
Integrate and Consolidate
All of your data consolidated in a central
hub delivering one source of truth

17. Mobile App
A/B Testing
Advertising Help Desk
Apps
DMP
SMS
Surveys
EmailWebsite
CRM
Chat
Phone

18. AppConnect
Integrates with the tools you
already use to sync your data in real-time

19. Visualize and Optimize
See universal customer profiles, what
engagement looks like, where visitors drop
out of the funnel and what campaigns drive
the most revenue over time
Monitor trends, identify areas for
improvement and optimize touch points for
increased conversion

20. Analyze the
full journey
of every
user along
with their
engagement,
needs and
behaviour.

21. Understand where customers drop off on the path to
conversion and optimize ineffective campaigns

22. Know what makes a customer successful,
highlight upsell opportunities and engage
customers at risk of churning

23. Identify what marketing efforts deliver the best
results and optimize weak or confusing touch points

24. Engage and Empower
Take action on your insights. Automate enrolment in drip
campaigns based on activity, trigger personalized messaging
to targeted segments, customize the customer experience
and communicate the right message at the right time.
Harness insights to empower your organization to make
better informed decisions.

25. Leverage your data to create
seamlessly personalized
experiences
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26. Know what channels and devices drive success

27. Understand product and feature engagement

28. Engage
Customers
with
Custom
Triggered
Events and
Actions

29. All in all, the foundation
to provide an exceptional customer
experience - powered by data.

30. “The most powerful data you have is
something you are sitting on that
nobody else has.
Martin Kihn
Gartner Research Director
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31. READY LEARN MORE?
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