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WonkComms in the North
1. WonkComms in the North
JRF, Mon 14 Oct 2013
Richard Darlington,
IPPR Head of News
@RDarlo #WonkComms
2. The pyramid of engagement
RT
Tweet
News coverage
Blog / op-ed
Exec summary
Full report
Launch event / roundtable seminar
@RDarlo #WonkComms
3. What’s wrong with my
pyramid of engagement?
RT
Tweet
News coverage
Blog / op-ed
THE BIG GAP IS RIGHT HERE
Exec summary
Full report
Launch event / roundtable seminar
@RDarlo #WonkComms
4. The [other] pyramid of engagement
RT
Tweet
Social media graphic
News coverage
Blog / op-ed
Video / animation / podcast
Slideshare / Prezi
Exec summary
Infographic
Interactive web app
Full report
Launch event / round table seminar
All day / weekend festival
@RDarlo #WonkComms
8. I don’t sell advertising, I sell products
I don’t write press releases, I write stories
I don’t publish reports, I change minds
@RDarlo #WonkComms
9. DataViz is about what you take away
4mins
http://www.policyexchange.org.uk/publications/category/item/privati
@RDarlo #WonkComms
sing-the-banks-creating-a-new-generation-of-shareholders
http://www.youtube.com/watch?v=H19WX9oP95Q
4mins 30 secs