Culture of Alibaba Group that shape and hold the company future directions.

1. Our Culture
We have established a strong company culture based on a shared mission, vision and value system as
the cornerstone of Alibaba Group and its subsidiaries. Our business success and rapid growth is built
on the spirit of entrepreneurship, innovation, and an unwavering focus on meeting the needs of our
customers.
When new employees join Alibaba Group, they attend an extensive orientation and team-building
program at the company's headquarters in Hangzhou, China. This program includes a strong focus on
the company's mission, vision and values; reinforced in our regular training programs, team-building
exercises and company events. Strong shared values have enabled us to maintain a common company
culture and community, no matter how large we grow.
Our Mission and Vision
Mission
To make it easy to do business anywhere
Vision
• To become the first platform of choice for sharing data
• To be an enterprise that has the happiest employees
• To last at least 102 years
Because of the nature of our businesses, Alibaba Group subsidiaries are repositories of massive
amounts of market information and statistical data. As part of our commitment to SMEs, we are
working to be the first company to make this market data available free to all of our users, enabling
them to adjust their strategies to suit fast-changing market conditions and to expand the reach of their
businesses. In addition, we strive to be the company with the highest employee satisfaction and to build
a company that flourishes for at least 102 years, spanning three centuries (Alibaba was founded in
1999).
Our Values
We work every day to uphold the following tenets: “customer first, employee second and shareholder
third.”
Our six core values that guide our operations and are fundamental to our corporate culture and an
integral component of Alibaba Group’s DNA are:
Customer
First
The interests of our community of users and paying members must be our first
priority.
Teamwork
We expect our employees to collaborate as a team in pursuit of our shared mission.
We believe teamwork enables ordinary people to achieve extraordinary things.
Embrace
Change
We operate in a fast-evolving industry. We ask our employees to maintain
flexibility, continue to innovate and adapt to new business conditions and practice.

2. Integrity
Integrity is at the heart of our business. We expect our employees to uphold the
highest standards of integrity and to deliver on their commitments.
Passion
Our employees are encouraged to maintain a positive attitude towards their work
and never give up doing what they believe is right.
Commitment
We expect our employees to demonstrate professionalism and continuously strive
for excellence.