A Customer Journey Map is not design project. In this presentation we explain what is important to make a good one.

1. Designing the ways
we design projects
www.with-company.com
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IMSHARE - NOVA University
Lisboa 2016

2. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

3. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

4. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

5. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

6. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

7. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

8. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

9. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

10. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

11. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

12. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

13. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

14. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

15. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

16. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

17. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

18. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There’s no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

19. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

20. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

21. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

22. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

23. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

24. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

25. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

26. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

27. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

28. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

29. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

30. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

31. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

32. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

33. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

34. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

35. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

36. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

37. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016 www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

38. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016 www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

39. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

40. www.with-company.com
all rights reserved ©
IMSHARE - NOVA University
Lisboa 2016
Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

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Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
Well, I’m a speaker at IMSHARE
and I’m already talking, so let me guide you a bit further.

42. www.with-company.com
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Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
Did you missed something?

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44. www.with-company.com
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Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart
girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference
occurring in Barcelona that debates the future of the internet. We have a look
on their website, looks awkward, confusing and risky. Ok, we subscribe the
newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching
some videos promoted on the newsletter, our interest grows. We go back to the
website and the strange fresh impression remains. From the looks, through the
UX. The early bird annoucement kills us and the feeling of wanting to be part
of that experience keeps going up. There are no big names on the speakers list
but there’s QUARTZ talking about the digital future of media, a few interesting
people debating the digital future of education, arts and museums and...
the future of the future. That’s curious. So we bought the tickets from their
website in November 2015, months ahead. We felt they could sold out pretty
quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The
information generated by the organization grows from the beginning of 2016.
IAM does a partnership with CANAL 180 in Portugal and the expectation raises.
IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close
to CosmoCaixa - the biggest science centre in town. We get there early but this
journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot
of channels and touchpoints...and the first speaker haven’t said a word yet.

45. www.with-company.com
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IMSHARE - NOVA University
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We call them
Subjective Influence
Feelings or human responses (behaviour) generated by passive encounters
or active interactions that we like to call events and that are affected
by circumstances (time and space).
Well, basically, all the “curious” things that make us stop...and think.

46. Sounds a bit complex?
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47. That was the point.
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48. That’s because we are trying
to go deeper in meaning.
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49. It’s important to map, yes.
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50. But for us a project always starts
before the tool - “journey map”.
That means it’s more important
what to map then how to map.
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51. It’s important to map, yes.
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52. It’s important to map, yes. But it’s
even more important to be always
aware, to observe deeply, to listen
carefully, to question everything and
everyone, to feel amazed by patterns,
to infer, analyse, judge, to try new
stuff, to test it and to be able to
extract meaningful conclusions that
will lead to solid business, service,
product or brand decisions.
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What are we doing with Fê
and Mariana?!
Designing for the banking industry
in Brasil.
www.noone.is

53. It’s important to map, yes. But it’s
even more important to be always
aware, to observe deeply, to listen
carefully, to question everything and
everyone, to feel amazed by patterns,
to infer, analyse, judge, to try new
stuff, to test it and to be able to
extract meaningful conclusions that
will lead to solid business, service,
product or brand decisions.
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Why are we shadowing that lady?
Saving a fishing wholesale from
drowning
www.fishingforideas.wordpress.com

54. It’s important to map, yes. But it’s
even more important to be always
aware, to observe deeply, to listen
carefully,
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Why are we listening to Phillip?
Because we want to understand why
people don’t care about their hearing.
https://saywhatproject.wordpress.com/

55. It’s important to map, yes. But it’s
even more important to be always
aware, to observe deeply, to listen
carefully, to question everything and
everyone, to feel amazed by patterns,
to infer, analyse, judge, to try new
stuff, to test it and to be able to
extract meaningful conclusions that
will lead to solid business, service,
product or brand decisions.
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Why are we talking with Fernando?
Because we are designing a digital
platform for his entrepreneurial
ecosystem
www.definelisboa.com

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It’s important to map, yes. But it’s
even more important to be always
aware, to observe deeply, to listen
carefully, to question everything and
everyone, to feel amazed by patterns,
to infer, analyse, judge, to try new
stuff, to test it and to be able to
extract meaningful conclusions that
will lead to solid business, service,
product or brand decisions.
Why are we standing?
Because we get more active while
understanding how people eat.

57. It’s important to map, yes. But it’s
even more important to be always
aware, to observe deeply, to listen
carefully, to question everything and
everyone, to feel amazed by patterns,
to infer, analyse, judge, to try new
stuff, to test it and to be able to
extract meaningful conclusions that
will lead to solid business, service,
product or brand decisions.
Why all of this complexity?
So we can make things simple when
defining a business
http://with-compa-
ny.com/work/its-about-time/
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IMSHARE - NOVA University
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58. It’s important to map, yes. But it’s
even more important to be always
aware, to observe deeply, to listen
carefully, to question everything and
everyone, to feel amazed by patterns,
to infer, analyse, judge, to try new
stuff, to test it and to be able to
extract meaningful conclusions that
will lead to solid business, service,
product or brand decisions.
Why all of these bubbles?
They are helping decide on the best
branding architecture system.
http://with-company.com/work/fly-
ing-over-a-genius-nest/
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It’s important to map, yes. But it’s
even more important to be always
aware, to observe deeply, to listen
carefully, to question everything and
everyone, to feel amazed by patterns,
to infer, analyse, judge, to try new
stuff, to test it and to be able to
extract meaningful conclusions that
will lead to solid business, service,
product or brand decisions.
Why a fish?
Because we are testing businesses
by bulding them.
https://www.instagram.com/peixari-
acentenaria/

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It’s important to map, yes. But it’s
even more important to be always
aware, to observe deeply, to listen
carefully, to question everything and
everyone, to feel amazed by patterns,
to infer, analyse, judge, to try new
stuff, to test it and to be able to
extract meaningful conclusions
Why so many post its?
Because they are part of a cultural
change process.
This is a client office.

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It’s important to map, yes. But it’s
even more important to be always
aware, to observe deeply, to listen
carefully, to question everything and
everyone, to feel amazed by patterns,
to infer, analyse, judge, to try new
stuff, to test it and to be able to
extract meaningful conclusions that
will lead to solid business decisions.

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It’s important to map, yes.

63. www.with-company.com
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But for us, a customer journey map
it’s not a project, it’s a tool.

64. www.with-company.com
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And a strategic design project it’s not
a tool, it is a journey of attention.

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For 5 more minutes of your
attention.
Who are we and how
did we get here.

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https://fishingforideas.wordpress.com/2012/03/15/summary-4th-day/

67. That was more than 4 years
ago, after a one year
Design Thinking course
in Berlin.
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68. We had two options:
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Two possible ways for DT
> Inspiration
> Integration

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99% does this and so do we
Workshop
Facilitation> Inspiration
>

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> Integration
our drive and focus
hearing
technologies
GmbH
>
2-6 Months
Projects

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Why is that?
because we want our clients
to experiment the same imersive
and transforming experience
we had at Stanford Dschool HPI

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and
by doing that
re-arrange their creative
mindset and provoke
innovation

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Summing-up
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Most important that what Design
Thinking is for us, it was
what it allowed us to - want to - be

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Today we are using him to break
things apart - even customer
journey mapping - and design the
ways we design everything

77. businesses
services
products
processes
brands
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In the digital
and physical space

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we do all of this
not just to be different

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but because we want
our results to be

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82. www.with-company.com
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83. www.with-company.com
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www.with-company.com
Thank you.
Rui Quinta
rui@with-company.com
+351 917 441 524