Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (20)
Semelhante a Value proposition Design
Semelhante a Value proposition Design (20)
Mais de Wisnu Dewobroto
Mais de Wisnu Dewobroto (20)
Último
Último (20)
Value proposition Design
- 1. Value proposition design Denis Gillet & Adrian Holzer The copyright of images belong to their authors. I will remove them on demand. Contact me at adrian.holzer@epfl.ch
- 4. Y. Pigneur A. Osterwalder
- 6. A value proposition is a bundle of products & services that create value for your customer
- 7. A canvas helps you design, test, and build your company’s value proposition in a more structured way
- 8. Achieving Fit Your Customer Observe Your Product Design WHAT WHY
- 9. What basic needs? Customer Jobs What functional jobs? What social jobs? What emotional jobs?
- 14. SpeakUp
- 17. Customer Pains What costs? What bad feeling? What difficulties? What risk? What barriers?
- 20. Customer Gains What savings? What expectations? What delights? What makes life easier? How do customers measure success?
- 23. Products & services List products Which ones help to get jobs done Crucial or trivial
- 26. Pain relievers How do they relieve pain?
- 27. Publishing Ad Managing Reservation Booking Easily Guest Damage Trust & Safety Price Additional Revenue Local experience Choice Community Community market place for unique space AirBnB host guarantee Profile & Reviews Address & Photo
- 30. Gain creators How do they create gains?
- 31. Publishing Ad Managing Reservation Booking Easily Guest Damage Trust & Safety Price Additional Revenue Local experience Choice Community Community market place for unique space AirBnB host guarantee Profile & Reviews Address & Photo AirBnB T V AirBnB Meet Ups Incentive policy
- 34. Competing for customers Open slot filled by the best fit
- 35. Build Products that people want
- 41. Fill out your canvas ! ! ! ! ! ! ! ! ! ! ! !
- 43. Test your customer assumptions What’s your biggest headache?
- 45. ! ! ! ! ! ! ! ! ! ! ! ! Adjust your assumptions wrong assumptions