Berfikir Lean

1. Lecturer :
Industrial Engineering
Business Technology
Service Management
Qualification :
Business Management
Search Engine Marketing
SEO Certified
Lean “Stuff”

2. There’s an easier way
A Startup, is a human institution designed to
create and build new products and services
under conditions of extreme uncertainty…
– Eric Ries
Thursday, January 31, 13

3. Business must
“fail”..
to#be#con(nued
Before it can be
succeed...
Dare#to#make#mistakes?
11

4. ASSUMPTION?
@WisnuDewobroto :ASSUMPTION = RISK!
Business Idea?
Validated!

6. Build//Hypothesize
• What’s your idea/
problem that you
want to solve?
• Customer?
•
Thursday, January 31, 13

7. Measure//Test
Customer Development -
Get out of the building
Putting what we’ve built in
front of people
Thursday, January 31, 13
Learn//Iterate
Gain Knowledge
Implement
Thursday, January 31, 13
Build//Measure//Learn
Thursday, January 31, 13

13. Turning#Hypotheses#Into#Facts
Thursday, January 31, 13

14. GET
OUT
OF
THE
BUIL
DING
I Will useValidation Board at all times
I Will be given tight time constraints by mentors, and will do my
absolute best to complete tasks within these time constraints
I will always strive to take action and do things, rather than
overthink or worry
I will not bias interviewees by revealing that im working on my
business Idea
I will GET OUT OF THE BUILDING to collect data instead of
debating with my team
The mentors may sometimes give conflicting advice, but i will
make up own mind about what to do
SIGNED : ______________________________________
Thursday, January 31, 13

15. (Customer Hypothesis) have the problem
of (Problem Hypothesis) because (assumption)
“A startup’s runway is the number
of pivots it can still make.”
-Eric Ries
Thursday, January 31, 13
GOAL: Decrease Cash Spent
Between Pivots
Thursday, January 31, 13
PRODUCT =
EXPERIMENT
GOAL: Decrease Cash Spent
Between Pivots
Thursday, January 31, 13

16. PROGRESS =
VALIDATED
LEARNING
PRODUCT =
EXPERIMENT
GOAL: Decrease Cash Spent
Between Pivots
Thursday, January 31, 13
Tired Having Party
The Alarm
Not Working Have to
work
latenight
Observation
7/10
Students
Difficulty to
wake up in
the morning
Tired Having Party The Alarm
Not Working
Have to
work
latenight
Observation
7/10
Students
Difficulty to
wake up in
the morning
Students
Difficulty to
wake up in
the morning
Tired Having Party
The Alarm
Not Working
Have to
work
latenight
Observation
7/10
Young
People
Often
Wake up Late
No one
Wake
them up

17. Students
Difficulty to
wake up in
the morning
Tired Having Party
The Alarm
Not Working
Have to
work
latenight
Observation
7/10
Young
People
often
Wake up Late
No one
Wake
them up
Students
Difficulty to
wake up in
the morning
Tired Having Party
The Alarm
Not Working
Have to
work
latenight
Observation
7/10
Young
People
Often
Wake up Late
No one
Wake
them up
Young
People
Sometimes
Wake up Late
Need
Advance
Alarm
The Alarm
is Not
enough
Students
Difficulty to
wake up in
the morning
Tired Having Party
The Alarm
Not Working
Have to
work
latenight
Pitch
7/10
Young
People
Often
Wake up Late
No one
Wake
them up
Young
People
Sometimes
Wake up Late
Need
Advance
Alarm
The Alarm
is Not
enough
Students
Difficulty to
wake up in
the morning
Tired Having Party
The Alarm
Not Working
Have to
work
latenight
Pitch
7/10
Young
People
Often
Wake up Late
No one
Wake
them up
Young
People
Sometimes
Wake up Late
Need
Advance
Alarm
The Alarm
is Not
enough

18. Students
Difficulty to
wake up in
the morning
Tired Having Party
The Alarm
Not Working
Have to
work
latenight
Pitch
7/10
Young
People
Often
Wake up Late
No one
Wake
them up
Young
People
Sometimes
Wake up Late
Need
Advance
Alarm
The Alarm
is Not
enough
Young
People
Sometimes
Wake up Late
Alarm with
sound and
movement
71

19. Validated Business Idea
Validated Business Plan
Validated Product :)
Twitter : @wisnudewobroto
wisnu.s@gmail.com
FB :Wisnu Sakti Dewobroto
YM : wisnudewobroto
Instagram : @fotografiponsel
wisnudewobroto.com
TO BE CONTINUED.............