Lean startup in the enterprise
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The document discusses how to successfully drive disruptive innovation within large enterprises. It outlines that enterprises are optimized for execution, not innovation, and disruptive innovation requires a different approach. It presents the "Hero's Journey" framework, depicting the process an innovator must go through, including facing internal resistance and revolting the core business, to achieve breakthrough innovation and cultural transformation within the organization.
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Lean startup in the enterprise
- 1. LEAN ENTREPRENEUR IN THE ENTERPRISE 1
- 5. BRANDING LEADS THE WAY EXISTING MARKET PROBLEM WELL UNDERSTOOD INNOVATION IMPROVES DIFFERENTIATION INCREMENTAL CHANGE PRODUCT LEADS THE WAY UNKNOWN / NEW MARKET PROBLEM NOT WELL UNDERSTOOD INNOVATION IS DRAMATIC RADICAL CHANGE Innovation Continuum
- 6. Enterprises are optimized for Execution. 6 (That’s how they got big.)
- 7. New Growth Requires Innovation 7 (But, you can’t execute your way to innovation.)
- 8. As if that weren’t enough… 8
- 9. The World is Kind of a Scary Place 9
- 11. Gotta Move at the Speed of the Twitter 11
- 13. Execute on Known, Search on Unknown 13 (This isn’t new.)
- 14. Part Art, Part Science 14 Rigor Inspiration
- 15. 15 Here’s how some startups have done it.
- 16. 16 And here’s how Billion Dollar Global Enterprises have done it.
- 17. 17 So how do you do it?
- 18. The Hero’s Journey Ordinary World Call to Adventure Refusal of the Call Meeting with the Mentor Crossing the 1st Threshold Tests, Allies, Enemies Supreme Ordeal Reward! The Road Back Resurrection Return w/ Elixir
- 19. Ordinary World It’s a Long Journey Here You Are
- 20. Ordinary World Run an Experiment Here You Are Call to Adventure Personal Empowerment
- 21. Ordinary World 1st Experiment Fails Here You Are Call to Adventure Personal Empowerment Refusal of the Call Nobody Cares
- 22. Ordinary World Find Allies Here You Are Call to Adventure Personal Empowerment Refusal of the Call Nobody Cares Meeting with the Mentor Form Team
- 23. Ordinary World Success with Evidence Here You Are Call to Adventure Personal Empowerment Refusal of the Call Nobody Cares Meeting with the Mentor Form Team Crossing the 1st Threshold 1st Win
- 24. Ordinary World Innovator’s Dilemma Here You Are Call to Adventure Personal Empowerment Refusal of the Call Nobody Cares Meeting with the Mentor Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance
- 25. Ordinary World Protecting the Core Here You Are Call to Adventure Personal Empowerment Refusal of the Call Nobody Cares Meeting with the Mentor Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt
- 26. Ordinary World New Money Here You Are Call to Adventure Personal Empowerment Refusal of the Call Nobody Cares Meeting with the Mentor Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt Reward! Significant ROI
- 27. Ordinary World Training, Trust & Patience Here You Are Call to Adventure Personal Empowerment Refusal of the Call Nobody Cares Meeting with the Mentor Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt Reward! Significant ROI The Road Back Not Instantaneously Repeatable
- 28. Ordinary World Here You Are Call to Adventure Personal Empowerment Refusal of the Call Nobody Cares Meeting with the Mentor Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt Reward! Significant ROI The Road Back Not Instantaneously Repeatable Resurrection Big Win Disruption
- 29. Ordinary World Here You Are Call to Adventure Personal Empowerment Refusal of the Call Nobody Cares Meeting with the Mentor Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt Reward! Significant ROI The Road Back Not Instantaneously Repeatable Resurrection Return w/ Elixir Disruption Cultural Transformation Organizational Change