Do you own or market a Non-Profit Organization? Have you tried to take advantage of social media but found it more frustrating and less rewarding than you’d heard it could be? It’s a common problem, one that I can help you with. As a former non-profit marketer who currently spends his days striving to stay ahead of the social media game, and blogging about it, I thought I’d share some of what I know. Here are 6 social media strategies you can use to drive your NPO to new heights. I’ve broken these strategies down into how to do it, why you should, and a concrete example to make social media marketing a non-profit so easy even your grandmother could do it (I promise).

1. Social Media for
Non-Profits:
17 Tips

3. 6 Strategies to Market your Non-Profit
1 Use a targeted tone and persona to set yourself apart
Blog great content to become a trusted source
Write shareable Facebook posts to increase engagement
Re-tweet to develop friends and affiliates
Use Google+ to communicate with other organizations
Use contests to capture new members
2
3
4
5
6

4. Use a targeted tone and persona to
set your organization apart
1

5. Social Media for NPOs: Target your Market
Identify your target audience
to make sure you’re not
wasting resources
Use your personality to
appeal to your target
audience across all marketing
platforms
A Targeted Facebook Post by Bike Hub
1
2

6. Blog great content to become a
trusted source
2

7. Social Media for NPOs: Blog
Use great content to stay ahead of the competition
Hype your blog to excite your readers
Become a trusted source to keep readers coming back
A blog post by Charity:water
3
4
5

8. Write shareable Facebook posts to
increase engagement
3

9. Social Media for NPOs: Facebook
Remember it’s not about
fundraising
Post great status updates
Use Facebook Analytics
programs like Insights
A Facebook Post by NPR
6
7
8

10. Re-tweet to develop friends and
affiliates
4

11. Social Media for NPOs: Twitter
Use Links to increase
participation
Re-Tweet to show
cooperation
Use Hashtags to be seen
A Tweet by UNESCO
9
10
11

12. Use Google+ to communicate with
other organizations
55

13. Social Media for NPOs: Google+
Create Circles to target your
audience
Create and join Communities to
network
Use Hashtags to be seen
Google+ Community by The Red Cross
12
13
14

14. Use contests to capture new
members
6

15. Social Media for NPOs: Contests
Run a vote contest
Run a photo contest
Run an essay contest
Vote Contest with Bite Hunger
15
16
17

16. Thank you for viewing!
Check out blog.wishpond.com for more!
Wishpond makes it easy to run social media
marketing campaigns.
Learn more at Wishpond.com