With 347 million active users spanning 200 countries around the world, the popularity of LinkedIn has become impossible to ignore. But is LinkedIn the future of social? Find out in this presentation of 2015 statistics on the social platform.

1. Is LinkedIn
the Future of Social?
2015 Statistics

2. Linkedin has 347 million users and 187 unique
monthly visitors.
If Linkedin’s user base was a country, it would
be the roughly the size of Russia, Japan and
Mexico combined.

3. 2 new members join the platform every
second and 200 group conversations occur
every minute.

4. Linkedin is used in 200 countries and
territories and available in 20 different
languages.

5. There are 107 million Linkedin users in the US,
17 million in the UK, 10 million in the Middle
East, 61 million in Asia, 28 million in India and 6
million in Australia.

6. 94% of B2B Marketers use Linkedin to
distribute their content.
LinkedIn is the only platform the majority
(62%) of B2B marketers consider effective.

7. Since its launch in May of 2003, there have
been 1 billion Linkedin endorsements and 380
million skills listed.
There are currently 2 million active job listings.

8. $139
$168
$228
$252
$304
$188
$364
$393
$447
$534
$568
$643
$473
$325
Q1’11
Q2’11
Q3’11
Q3’11
Q2’12
Q3’12
A4’12
Q1’12
Q2’13
Q3’13
Q1’14
Q2’14
Q3’14
Q4’13
A1’13
Q4’14
Net Revenue (in millions)
Linkedin Revenue between Q1, 2011
and Q4, 2014$121
$94

9. Of Linkedin’s 2014 Q4 revenue, 57% came from
its "talent solutions" products, 24% came from
marketing solutions, and 19% came from its
premium profile subscriptions.

10. Your LinkedIn profile is 11x more likely to be
viewed when you include a photo...
And will receive 13x more views if you list your
skills.

11. Number of Linkedin member pageviews in Q3
of 2014 = 28 million
Number of Linkedin member pageviews in Q4
of 2014 = 30 million

12. Most-used LinkedIn profile word of 2012
Creative
Most-used LinkedIn profile word of 2013
Responsible
Most-used LinkedIn profile word of 2014
Motivated

13. Percent of millennials (15-34) that use
LinkedIn?
13

14. 56% of Linkedin’s user-base is male.

15. 100 million long-form posts have been written
on LinkedIn.
50,000 long-form posts are generated weekly
on Linkedin.

16. 92% of high school grads (class of 2014) don’t
use LinkedIn.
But 39 million college students and recent
college grads are on the platform.

17. 28% of US online adults are on LinkedIn.
29% of US social media users are on LinkedIn.

18. 48.3% of LinkedIn's traffic in Q4 2014 was
mobile.

19. LinkedIn acquired Slideshare for $119 million in
May of 2012.
Slideshare has 60 million monthly users and
150 million monthly pageviews.

20. Sources:
● http://expandedramblings.com
● http://socialmediab2b.com
● http://www.businessinsider.com
● http://www.business2community.com

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