In honor of International Women's Day, we at Wishpond thought it would be interesting to show how dominated social media is by women. This presentation looks at the gender split between social media platforms, how the genders are different, as well as mobile vs desktop behavior. Check it out, and happy international women's day!

1. International Women’s Day:
Women on Social Media

3. Percentage of US Adults Using Top
Social Media Platforms
3
76%
66%
54%
46%
33%
8%
facebook
Tumblr
Pinterest

4. Percentage of US Adults Using Bottom
Social Media Platforms
24%
20%
18%
15%
17%
Instagram Twitter
19%
LinkedIn
3

5. Women are on Social Media more Often
Percentage of US adults using social media
several times per day:
30%
26%
Men
Women

6. Women are more likely to interact with
brands on social media
How US adults interact with brands online:
54%
53%
39%
44%
show
support
36%
access
offers
28%
33%
stay
current
25%
comment

7. Women lead the trend towards social media
use via mobile
Women use smartphones and tablets more often
than men for social media
32%
46%
43%
20%

8. How many women use social networking
sites versus men?
71%
Women
62%
Men

9. Twitter Usage
16% of online adults
use Twitter
62% of them
are women

10. Pinterest Usage
15% of online adults use
Pinterest
80% of them
are women

11. SOURCES
● http://www.entrepreneur.com
● http://newsfeed.time.com/

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13. Thank you for viewing!
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