Have you ever been disappointed by a particular Tweet you thought would do well? Have you recently struggled to get more Followers for your business? In this post I’ll give you the 5 most important questions you need to ask yourself before hitting Tweet. I’ll break down the importance of these questions and give you examples of where they’ve been remembered (or forgotten entirely).

1. 5 Questions to
Ask Yourself
Before
Publishing your
Next Tweet

3. 5 Questions to Ask Yourself before Tweeting that Tweet
What’s my goal for this Tweet?
Is my Tweet the Right Length?
Does my Tweet have a CLEAR Call to Action (CTA)?
Have I mentioned an Influencer?
Have I used appropriate hashtags?
1
3
2
4
5

4. What’s my goal for this Tweet?1

5. What’s my goal for this Tweet?
Looking for work? Learn the best interview strategies from the boss this Friday:
bitly.F7Xrs #Q&Atheboss
Winter is almost here. Is your car ready for the rain? Get everything you need to
keep your family safe: bitly.8h9kv @AcmeAuto
New eBook is released. Everything you need to know about A/B testing for non-
profits: bitly.9Ksr8
A Real-life Example from Walmart
1
2
3
Example Tweets that are Focused on their goal:

6. Is my Tweet the Right Length?2

7. Is my Tweet the Right Length?
Use bitly generator to shrink your url’s
Cut out the unnecessary: Turn “AcmeAccounting is gearing up for tax season. Are
you up to date with your paperwork?” into “We’re ready for tax season. Are you?”
Use Hashtags to put your Tweets into context: “Ouch! Did you see that sprained
ankle? Should’ve been wearing our AcmeOrthotics! #SuperBowlXLVIII”
A Real-life Example from ELLE Magazine
1
2
3
How you can do it:

8. Does my Tweet have a CLEAR Call to
Action (CTA)?
3

9. Does my Tweet have a CLEAR Call to Action (CTA)?
A/B test a trust symbol for your next entry form. See more top tips: bit.lyChl45
Get involved in the competition on Pinterest
Q&A has started! Submit your questions in a direct message and MrExpert will
Tweet your answer.
Love #festivals? We want to see it! Submit your best music fest photo to win!
Details and entry: bit.lyChl45
A Real-life Example from John Deere
1
2
3
4 Great Examples of Twitter CTAs:
4

10. Have I mentioned an Influencer?4

11. Have I mentioned an Influencer?
Include them in your content
Ask their opinion about something
Comment/compliment if their content is relevant to your own
Start a reciprocal relationship by Retweeting
How to Engage with an Influencer:
1
2
3
4
A real life example from Marifer Rodriguez and Mari Smith

12. Have I used appropriate hashtags?55

13. Have I used appropriate hashtags?
Test them
Check what’s trending in your business community
Don’t (necessarily) use what’s trending on Twitter
1
2
3
How to Make Sure your Hashtags are Appropriate:
Good Hashtag use by Wishpond

14. Thank you for viewing!
Check out blog.wishpond.com for more!
Wishpond makes it easy to run social media
marketing campaigns.
Learn more at Wishpond.com