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12 Tips for Holiday Tweeting
Last minute Twitter boosts
1
Images
& Vine
● Show your message visually, to
increase engagement
● Use images or vine videos for
lifestyle, fun, quotes and even
products
● Tweet customer images (get UGC
via photo contests)
2
Discounts &
Coupons
● People love holiday discounts
● Set up coupons on your landing
pages, or via your Twitter
● Make your coupons mobile enabled
3
Contests
● Make your prize holiday related gift cards encourage immediate
sales
● Host your contest on a landing
page, or via your Twitter
● Run multiple contests with many
winners
4
Add Some
Goodwill
● Show your brand cares by holiday
giving
● Choose a charity that fits with your
business goals (i.e. local, kids,
global, etc)
● Tweet about it to encourage
customers to support with you
5
Holiday
Lifestyle Tips
● Solve customer problems with
lifestyle tips - like recipes, relaxing,
and fashion
● For recipes: Tweet links to great
party appetizer, baking and
holiday dinner recipes (on your
site or others)
● Include an image of your tips, too
6
Seasonal
Hashtags
● Use popular holiday hashtags like:
#giftideas #lastminutedeals
#stockingstuffers
● Connect with like-minded people use hashtags your followers use
● Use product, campaign and
trending hashtags
7
Share your
@mentions
● Get your @mentions seen by all
your followers - don’t start it with
@mention
● Use “.” in front of your @mention
to get it shared
● Put “the” “tx” “RT” etc. in front of
your initial @mention
8
Personalize
your Tweets
● Write your tweets with “you” “me”
and “us”
● Tweet photos of your busy,
friendly staff - to show you’re
human (hey, if Android can do it you can too!)
● Include behind the scenes looks at
events you’re hosting - online or off
9
Twitter Ads
● Use Promoted Tweets to get your
posts seen by your followers and
more
● Target your competition, like the
Gap did here with H&M
● Promote your most engaging
posts, like cool vine videos
10
Contact Info
● Holiday shopping can be stressful make it easy for customers to get
your help
● Design a Twitter background with
your business contact info
● Include store locations, hours, and
other common queries
11
Ask for a RT
● Make your RT tweet an interactive
question or consumer choice
● Use RT asks in your holiday
coupon and contest campaigns
● Spell out “retweet”, to get 23x’s
more engagement
12
Show your
Product
● Use visually appealing images of
your product
● Think about lifestyle in product
tweets - how will your goods solve
customer problems
● Include a link directly to your
ecommerce landing page
Get your Twitter ebook it’s FREE!
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12 Tips for Holiday Tweeting: Last Minute Twitter Boosts

  • 1. 12 Tips for Holiday Tweeting Last minute Twitter boosts
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  • 5. ● Show your message visually, to increase engagement ● Use images or vine videos for lifestyle, fun, quotes and even products ● Tweet customer images (get UGC via photo contests)
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  • 8. ● People love holiday discounts ● Set up coupons on your landing pages, or via your Twitter ● Make your coupons mobile enabled
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  • 11. ● Make your prize holiday related gift cards encourage immediate sales ● Host your contest on a landing page, or via your Twitter ● Run multiple contests with many winners
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  • 14. ● Show your brand cares by holiday giving ● Choose a charity that fits with your business goals (i.e. local, kids, global, etc) ● Tweet about it to encourage customers to support with you
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  • 17. ● Solve customer problems with lifestyle tips - like recipes, relaxing, and fashion ● For recipes: Tweet links to great party appetizer, baking and holiday dinner recipes (on your site or others) ● Include an image of your tips, too
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  • 20. ● Use popular holiday hashtags like: #giftideas #lastminutedeals #stockingstuffers ● Connect with like-minded people use hashtags your followers use ● Use product, campaign and trending hashtags
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  • 23. ● Get your @mentions seen by all your followers - don’t start it with @mention ● Use “.” in front of your @mention to get it shared ● Put “the” “tx” “RT” etc. in front of your initial @mention
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  • 26. ● Write your tweets with “you” “me” and “us” ● Tweet photos of your busy, friendly staff - to show you’re human (hey, if Android can do it you can too!) ● Include behind the scenes looks at events you’re hosting - online or off
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  • 29. ● Use Promoted Tweets to get your posts seen by your followers and more ● Target your competition, like the Gap did here with H&M ● Promote your most engaging posts, like cool vine videos
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  • 32. ● Holiday shopping can be stressful make it easy for customers to get your help ● Design a Twitter background with your business contact info ● Include store locations, hours, and other common queries
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  • 35. ● Make your RT tweet an interactive question or consumer choice ● Use RT asks in your holiday coupon and contest campaigns ● Spell out “retweet”, to get 23x’s more engagement
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  • 38. ● Use visually appealing images of your product ● Think about lifestyle in product tweets - how will your goods solve customer problems ● Include a link directly to your ecommerce landing page
  • 39. Get your Twitter ebook it’s FREE!
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