Are you an eCommerce business struggling to drive traffic to your website? Are you using Facebook advertising but unsure if your efforts and money are resulting in real revenue? You need to be using Facebook Conversion Tracking. This article will discuss the benefits of Facebook Conversion Tracking for eCommerce businesses and how to use it. I’ll define all the terms you need to know and tell you exactly what Conversion Tracking is and why it’s crucial for your business. Then I’ll give you step by step instructions on how you can create and place a Conversion Tracking Pixel with Facebook Power Editor (it’s easier than you might think). And, last but not least, I’ll answer the five most frequently asked Conversion Tracking questions to ensure you’re as well informed as you can possibly be.