5 Alarm provides a full line of Fire Equipment including new and used SCBA, Thermal Imaging Cameras, and more with a full service and repair shop, sales and training.

1. SEO, LLC Internet Competitive Analysis Report 12/7/2012
500 N. Michigan Ave.
Suite 300
SEO, LLC Search Engine Ranking Chicago, IL 60611
Report 920-285-7570
Date: 12/7/2012
Recipient: Brian C. Bateman
SplinternetMarketing.com
500 N. Michicgan Ave. Ste. 300
CHICAGO IL 60611
Phone: 877-710-2007
This report has been created by Splinternet Marketing. Visit us on the Web at
www.SplinternetMarketing.com or call 920-285-7570 for an appointment for your personalized plan to
dominate in the search results on Google and Bing.
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2. SEO, LLC Internet Competitive Analysis Report 12/7/2012
Report Overview
Dates of the Ranking Checks
Date: Friday, December 07, 2012
Comparison date: Wednesday, November 07, 2012
Scope of this Ranking Report
26 keywords and one URL have been checked on 2 search engines. The first 7 result pages of each search engine have
been checked.
Visibility Statistics
This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the ranking
changes.
Listings in the first position 4
Listings Summary
Listings in the top 5 positions 15
Listings in the top 10 positions 17
Listings in the top 20 positions 29
Listings in the top 30 positions 32
Listings which are new 22
Listings which moved up 9
Listings which did not change 10
Listings which moved down 0
Listings which are dropped 0
31 listings new or moved up
10 listings did not change
Total listings 41 0 listings dropped or moved down
Listings Distribution
This chart shows the number of rankings in the different positions.
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3. SEO, LLC Internet Competitive Analysis Report 12/7/2012
Listings Distribution
11
10
9
8
7
6
5
4
3
2
1
0
Pos. 1 Pos. 2-5 Pos. 6-10 Pos. 11-15 Pos. 16-20 Pos. 21-25 Pos. 26-30
Friday, December 07, 2012 Wednesday, November 07, 2012
Top 70 Listings
The left chart shows the number of top 70 rankings for your search terms, and the right chart shows the number of top 70
rankings in the search engines.
Top 70 listings for keywords Top 70 listings in the search engines
2
16
14
12
1 10
8
6
4
0
2
2 top 70 listings for "HazMat Chemical Suits"
2 top 70 listings for "HazMat Instrumentation" 0
2 top 70 listings for "MSA Evolutio...ging Cameras"
2 top 70 listings for "Firefighting Ladders" 17 top 70 listings in Google.com (without Places)
2 top 70 listings for "Firefighting Rescue Wear" 14 top 70 listings in Bing.com
Checked URLs
This table lists all URLs that have been considered for this report.
URL Listings On Listings On Listings On
Page 1 Page 2 Page 3
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4. SEO, LLC Internet Competitive Analysis Report 12/7/2012
Checked URLs
This table lists all URLs that have been considered for this report.
http://www.5alarm.com 17 11 3
Total 17 11 3
Checked Keywords
This table lists all search terms for which rankings have been found in the top 30 results.
Keyword Listings On Listings On Listings On
Page 1 Page 2 Page 3
EMT Equipment Sales 1 0 0
Fire Equipment Sales 1 1 0
fire equipment service 0 0 0
fire equipment training 0 2 0
fire fighter Rescue Wear 2 0 0
fire fighter Station Wear 1 0 1
fire ladders 0 0 0
firefighter boots 0 1 0
Firefighter Extrication Equipment 0 1 0
Firefighter Helmets 0 0 0
firefighting boots 0 1 0
Firefighting Foam 0 1 0
Firefighting Hoses 1 0 0
Firefighting Ladders 0 2 0
Firefighting Lighting 1 0 0
Firefighting Portable Gas Detection 1 0 0
Firefighting Rescue Wear 2 0 0
Firefighting Station Wear 2 0 0
HazMat Chemical Suits 2 0 0
HazMat Instrumentation 2 0 0
MSA Evolution 5000 SeriesThermal Imaging Cameras 0 2 0
MSA Evolution Thermal Imaging Camera 5000 Series 1 0 1
MSA Thermal Imaging Camera 0 0 0
NFPA 1801: Standard onThermal Imagers for the Fire Service 0 0 0
Police Equipment Sales 0 0 1
Safety Equipment Sales 0 0 0
Total 17 11 3
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5. SEO, LLC Internet Competitive Analysis Report 12/7/2012
Checked Search Engines
This table lists all search engines for which rankings have been found in the top 30 results.
Search Engine Listings On Listings On Listings On
Page 1 Page 2 Page 3
Bing.com 8 6 0
Google.com (without Places) 9 5 3
Total 17 11 3
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6. SEO, LLC Internet Competitive Analysis Report 12/7/2012
Ranking Results
Bing.com
Keyword URL Pos. Page Old Pos. Change
Fire Equipment Sales http://5alarm.com 14 2 24 +10
fire equipment service http://5alarm.com 62 7 - new
fire equipment training http://5alarm.com/training.php 16 2 - new
fire fighter Rescue Wear http://5alarm.com/firefighting-rescue- 1 1 - new
wear.php
fire fighter Station Wear http://5alarm.com/firefighting-station- 5 1 - new
wear.php
fire ladders http://5alarm.com/ladders.php 30 4 - new
firefighter boots http://5alarm.com/firefighting-boots.p 44 5 - new
hp
Firefighter Extrication Equipment http://5alarm.com/Extrication-tools-e 17 2 49 +32
quip.php
Firefighting Foam http://5alarm.com/fire-foam.php 15 2 24 +9
Firefighting Hoses http://5alarm.com/hose.php 8 1 - new
Firefighting Ladders http://5alarm.com/ladders.php 20 2 36 +16
Firefighting Rescue Wear http://5alarm.com/firefighting-rescue- 1 1 1 same
wear.php
Firefighting Station Wear http://5alarm.com/firefighting-station- 1 1 1 same
wear.php
HazMat Chemical Suits http://5alarm.com/hazmat-chemicalS 7 1 7 same
uits.php
HazMat Instrumentation http://5alarm.com/hazmat-instrument 2 1 2 same
ation.php
MSA Evolution 5000 SeriesThermal http://5alarm.com/Thermal-imaging-c 12 2 - new
Imaging Cameras ameras.php
MSA Evolution Thermal Imaging http://5alarm.com/Thermal-imaging-c 5 1 - new
Camera 5000 Series ameras.php
MSA Thermal Imaging Camera http://5alarm.com/Thermal-imaging-c 55 5 - new
ameras.php
NFPA 1801: Standard onThermal http://5alarm.com/Thermal-imaging-c 50 5 - new
Imagers for the Fire Service ameras.php
Safety Equipment Sales http://5alarm.com 49 5 105 +56
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7. SEO, LLC Internet Competitive Analysis Report 12/7/2012
Rankings on Bing.com
0
5
10
15
20
25
30
35
40
45
50
55
60
Position
65
70
75
80
85
90
95
100
105
110
115
120
125
130
11/2/2012 11/9/2012 11/16/2012 11/23/2012 11/30/2012 12/7/2012
Firefighting Rescue Wear - 5alarm.com/firefighting-rescue-wear.php
Firefighting Station Wear - 5alarm.com/firefighting-station-wear.php
fire fighter Rescue Wear - 5alarm.com/firefighting-rescue-wear.php
HazMat Instrumentation - 5alarm.com/hazmat-instrumentation.php
MSA Evolution Thermal Imaging Camera 5000 Series - 5alarm.com/Thermal-imaging-cameras.php
HazMat Chemical Suits - 5alarm.com/hazmat-chemicalSuits.php
Firefighting Hoses - 5alarm.com/hose.php
fire fighter Station Wear - 5alarm.com/firefighting-station-wear.php
MSA Evolution 5000 SeriesThermal Imaging Cameras - 5alarm.com/Thermal-imaging-cameras.php
Firefighting Foam - 5alarm.com/fire-foam.php
fire equipment training - 5alarm.com/training.php
fire ladders - 5alarm.com/ladders.php
Fire Equipment Sales - 5alarm.com
Firefighting Ladders - 5alarm.com/ladders.php
Firefighter Extrication Equipment - 5alarm.com/Extrication-tools-equip.php
firefighter boots - 5alarm.com/firefighting-boots.php
NFPA 1801: Standard onThermal Imagers for the Fire Service - 5alarm.com/Thermal-imaging-cameras.php
MSA Thermal Imaging Camera - 5alarm.com/Thermal-imaging-cameras.php
fire equipment service - 5alarm.com
Safety Equipment Sales - 5alarm.com
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8. SEO, LLC Internet Competitive Analysis Report 12/7/2012
Google.com (without Places)
Keyword URL Pos. Page Old Pos. Change
EMT Equipment Sales http://www.5alarm.com/EMS-stretche 5 1 - new
rs.php
Fire Equipment Sales http://www.5alarm.com 2 1 2 same
fire equipment training http://www.5alarm.com 13 2 - new
fire fighter Rescue Wear http://www.5alarm.com/firefighting-res 5 1 - new
cue-wear.php
fire fighter Station Wear http://www.5alarm.com/firefighting-sta 26 3 - new
tion-wear.php
firefighter boots http://www.5alarm.com/firefighting-bo 14 2 - new
ots.php
Firefighter Helmets http://www.5alarm.com/helmets.php 33 4 - new
firefighting boots http://www.5alarm.com/firefighting-bo 11 2 12 +1
ots.php
Firefighting Foam http://www.5alarm.com/pdf/Products/ 33 4 35 +2
Fire/FirefightingFoam/Ansul-foam.pdf
Firefighting Ladders http://www.5alarm.com/ladders.php 16 2 17 +1
Firefighting Lighting http://www.5alarm.com/fire-lighting.ph 2 1 2 same
p
Firefighting Portable Gas Detection http://www.5alarm.com/confinedSpac 3 1 3 same
e-gasDetection.php
Firefighting Rescue Wear http://www.5alarm.com/firefighting-res 1 1 1 same
cue-wear.php
Firefighting Station Wear http://www.5alarm.com/firefighting-sta 4 1 4 same
tion-wear.php
HazMat Chemical Suits http://www.5alarm.com/hazmat-chem 3 1 4 +1
icalSuits.php
HazMat Instrumentation http://www.5alarm.com/hazmat-instru 2 1 2 same
mentation.php
MSA Evolution 5000 SeriesThermal http://www.5alarm.com/Thermal-imag 19 2 - new
Imaging Cameras ing-cameras.php
MSA Evolution Thermal Imaging http://www.5alarm.com/Thermal-imag 20 3 - new
Camera 5000 Series ing-cameras.php
MSA Thermal Imaging Camera http://www.5alarm.com/Thermal-imag 63 7 - new
ing-cameras.php
NFPA 1801: Standard onThermal http://www.5alarm.com/Thermal-imag 48 6 - new
Imagers for the Fire Service ing-cameras.php
Police Equipment Sales http://www.5alarm.com/CBRN.php 29 3 - new
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9. SEO, LLC Internet Competitive Analysis Report 12/7/2012
Rankings on Google.com (without Places)
5
10
15
20
Position
25
30
35
40
45
50
11/2/2012 11/9/2012 11/16/2012 11/23/2012 11/30/2012 12/7/2012
Firefighting Rescue Wear - www.5alarm.com/firefighting-rescue-wear.php
HazMat Instrumentation - www.5alarm.com/hazmat-instrumentation.php
Firefighting Lighting - www.5alarm.com/fire-lighting.php
Fire Equipment Sales - www.5alarm.com
Firefighting Portable Gas Detection - www.5alarm.com/confinedSpace-gasDetection.php
HazMat Chemical Suits - www.5alarm.com/hazmat-chemicalSuits.php
Firefighting Station Wear - www.5alarm.com/firefighting-station-wear.php
EMT Equipment Sales - www.5alarm.com/EMS-stretchers.php
firefighting boots - www.5alarm.com/firefighting-boots.php
fire equipment training - www.5alarm.com
firefighter boots - www.5alarm.com/firefighting-boots.php
Firefighting Ladders - www.5alarm.com/ladders.php
MSA Evolution 5000 SeriesThermal Imaging Cameras - www.5alarm.com/Thermal-imaging-cameras.php
MSA Evolution Thermal Imaging Camera 5000 Series - www.5alarm.com/Thermal-imaging-cameras.php
fire fighter Station Wear - www.5alarm.com/firefighting-station-wear.php
fire fighter Rescue Wear - www.5alarm.com/firefighting-rescue-wear.php
Police Equipment Sales - www.5alarm.com/CBRN.php
Firefighter Helmets - www.5alarm.com/helmets.php
Firefighting Foam - www.5alarm.com/pdf/Products/Fire/FirefightingFoam/Ansul-foam.pdf
NFPA 1801: Standard onThermal Imagers for the Fire Service - www.5alarm.com/Thermal-imaging-cameras.php
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