WingzStudio® is a small fun factory based in Coimbra – Portugal, that has developed several mobile games and has won two national prizes. Founded in 2001, WingzStudio continues to develop cool games for the various mobile platforms in the market.

2. Advergame – que é?
How to use mobile games within your brand marketing strategy
BRANDED GAMES
(advergames)

3. • It´s a game specifically
developed for a brand
• (Or
a
game
with
embedded
adver0sing)
What is an advergame?

4. • It aims at the promotion and advertisement of a certain brand in a
non-intrusive way.
• It is based on a creative concept, new or not,
• that leads to a unique marketing experience
What is an advergame?

5. • in order to attain deeper engagement with the user,
• to reach higher brand fidelity and enhance ROI.
What is an advergame?

6. • Based on gamification techniques, its goal is
to increase the brand exposure and imprint on
the user´s psyche.
• It can run on several platforms: web, mobile
apps, TV, etc.
What is an advergame?

7. 1. Engagement
2. Brand awareness
3. Non invasive advertising
4. Viral Marketing
5. Shortcut to product basket
6. Knowledge about the user
7. Increase ROI
8. Cool image
9. Create brand-lovers
ECONOMY OF FUN!
Why invest in an advergame
Just Play.
Have Fun.
Enjoy the Game!
Michael Jordan

8. • It generates engagement with the
brand
• It raises its brand-awareness
• Positive non invasive advertisement
Por que investir num advergame

9. • It´s the user who invites the brand to be present
in his life – he plays because he likes it!
• The client wishes to interact with the brand
message because …
It´s fun!
Why invest in an advergame

10. • Communication tool for Viral Marketing
• It offers higher interactivity than social
networks posts and tweets
• The word-of-mouth can make the game go
viral in social networks
Why invest in an advergame

11. • Shortcut to basket: display of products and catalogs
– Connected to website and e-shop
– Integration of vouchers
– Dissemination of special offers
• Better knowledge of the costumer through metrics: location,
behaviour, preferences, etc.
• Higher chances of increasing ROI:
– Longer online times can translate into new and better clients, and more sales.
Why invest in an advergame

12. • The brand is associated with an image of
coolness, pleasure and fun!
Why invest in an advergame

13. Games can create “brand lovers!”
Marketing is not only about speaking to clients
…Clients speak about the brand
And they do the marketing too!
Why invest in an advergame

14. • Almost everything has gaming potencial!
• Sectors
– Hotels, restaurants, tourism,
– Consumer goods: drinks, food, clothing, shoes, cars, etc.
– Services
– Energy: fuel, electricity…
– Sport
– Education
– …
Why invest in an advergame

15. • Experience in gaming: We develop game apps for mobile
platforms since 2011!
Why WingzStudio®

16. • Core Skills:
1. Gamification
2. User Interface and User Experience
3. Graphic Design and Illustration
4. Game Analytics
Why WingzStudio®

17. Brand
Elements
Communica0on
Iden0ty
Marke0ng
Knowledge
about
the
costumer
Products
Game
characteris0cs
Gamifica0on
Hook
systems
Social
sharing
Game
analy0cs
Connec0on
to
e-­‐
commerce
Client´s
desired
behaviour
Engagement
Awareness
Viral
marke0ng
Sales
Gamification applied to Marketing
Our know-how

18. Unique image
• Bespoke graphic
design and brand
image
Game Engagement
• Progressive levels
and engaging
techniques
(notificacations,
updates, etc.)
Game impact
• Multiplayer
• Social sharing
Increase sales
• Vouchers and
special deals
• Connection to
other forms of
communication
(website, Fb, etc.)
Our know-how

19. WingzStudio® is a small fun factory based in Coimbra –
Portugal, that has developed several mobile games and
has won two national prizes.
Founded in 2011, WingzStudio continues to develop
cool games for the various mobile platforms in the
market.

20. Contactos:
www . WingzStudio . com | mail@wingzstudio.com
Bairro Sousa Pinto, 35 — 1º andar
3000-393 Coimbra / Portugal
Telef: +351 239826216