Wine Business Solution provides consutling services, research and education to Wine Business Owners, Regional and National Boides across the globe. Whatever you wine business challenge is, we'll help you find the solution. Our aim is to help you build a better wine business.

1. HELPING YOU
BUILD A BETTER WINE BUSINESS
WINE BUSINESS SOLUTIONS

2. Our sole focus is providing
management consultancy services
to
Wine Business Owners
and their Representative Bodies
WHAT DO WE DO?

3. WHAT’S OUR FOCUS?
Winning Strategy
Sales and Marketing Excellence
Financial Performance Enhancement
Growing Profitable, SustainableWine Businesses

4. We understand your;
• Consumers
• Customers
• Competitors
• Commercial Reality
WHY WINE BUSINESS SOLUTIONS?

5. WINE BUSINESS SOLUTIONS’ PROGRAMS
WHAT DO WE DO?
We run workshops, conduct proprietary
research and build global business
intelligence that supports highest quality
advice and consulting practice.

6. No matter what your wine business management issue is
we’ll help you find the very best solution.
OUR PROMISE

7. Wine business owners, industry representative bodies and distributors
want the best possible business advice and would like fresh perspectives on
critical wine business challenges.
is an outcome driven business with deep wine industry understanding drawn
from the principal’s 30 plus years of wine industry experience.
empowers wine business leaders to take key decisions with confidence through
helping them improve strategic and financial clarity.
broad spectrum consultants, PR firms and accountants, who do not understand
your consumers, trade customers and competitors
uses a fully integrated approach that will help you develop clear line of sight
from the grape to the glass and optimise customer value delivery.
FOR
WHO
WBS
THAT
UNLIKE
WBS
OUR VALUE PROPOSITION

8. Strategic Planning
Business Intelligence
Financial Analysis
Implementation Improvement
Mergers and Acquisitions
Education &Training
SERVICES
On-Premise Research
Direct to Customer
Benchmarking
Financial Benchmarking
‘TheWine Paper’
(Our quarterly newsletter)
PRODUCTS
RegionalWorkshop
Programs
Individual Company
Workshops
PROGRAMS
OUR OFFER

9. Business Analysis & Strategic Planning
Working out what to do, how to sell it and how to make money are the three most important challenges facing
any wine business. Our Business Analysis & Strategic Planning services help wine business owners,
representative bodies and distributors find the answers. Through the use of standardised interview techniques
and common analytical frameworks, WBS has been able to consistently develop highly innovative solutions in
response to these most important of questions.
Our services are designed to be delivered flexibly and include:
– Strategy Review
– Strategic Planning Facilitation
– Business Plan Preparation
WINE BUSINESS SOLUTIONS’ SERVICES

10. Business Intelligence
A business strategy is only ever as good as its information inputs. Through Wine Business Solutions’ own proprietary
research, access to other paid research sources and WBS’ wine industry databank, we can help you identify your best
growth opportunities and mitigate business risk.
Our Business Intelligence services will help you develop enhanced insight
as a core business strength:
– Opportunity Analysis
– Risk Assessment
– Pricing Strategy (for individual businesses)
– Business, Regional and National Competitive Analysis
WINE BUSINESS SOLUTIONS’ SERVICES

11. Sales & Marketing Performance Enhancement
WBS has comprehensive experience in all aspects of global wine sales and marketing.
WBS can help you build unique, powerful and profitable brands.
Our services include:
– Global Brand Positioning Advice
– Sales & Marketing Strategy Development
– Brand Development
– International Market Development Advice
– Direct to Customer Strategy Development
WINE BUSINESS SOLUTIONS’ SERVICES

12. Direct to Customer Strategy
WBS has worked with some of the very best businesses globally helping them to develop world beating
Direct to Customer Strategy.
These Businesses Include:
– Cape Mentelle - WA
– Vasse Felix - WA
– Craggy Range - NZ
– Brokenwood - NSW
– Cullens - WA
– Crittendens – Mornington
– Vrede en Lust – South Africa
– Grosset – ClareValley
– WirraWirra – McLarenVale
– Creation Wines – South Africa
– Domaine Gayda - France
WINE BUSINESS SOLUTIONS’ SERVICES

13. WINE BUSINESS SOLUTIONS’ SERVICES
Business Financial Analysis & Growth Management
Once you’ve worked out how to sell your wine, the next big challenge is learning how to make money. Through
a combination of 19 years of wine industry specific consulting work and delivering the education program of
the Turnaround Management Association of Australia, WBS has gained expert understanding into how to turn
struggling businesses into thriving ones.
Our services include:
– Financial Mentoring
– Growth Path Planning
– BusinessTurnaround

14. "No-one knows brand marketing and positioning with the end goal of getting a better return on
investment from selling wine better than Peter McAtamney.
His global knowledge allowed him the unique ability to look at numerous new ideas with pinpoint
accuracy for success for both Koonara, and Coonawarra as a whole. Using his ideas our sales and profits
have increased. I can't recommend him enough."
– Dru Reschke, KoonaraWines.
WHAT WBS’ CLIENTS SAY

15. "It was over 10 years ago when Peter sat down with me to develop a business plan – I searched the internet far and wide for a consultant that could
help my wife and I follow our dream as we tried to get our business off the ground. Our goal was simple - To become a successful winery that would
enable my wife and I to leave our day jobs and do what we loved. We implemented that strategy and are now a thriving winery and hospitality venue
finding it difficult to keep up with the demand. We met all those targets that Peter helped us set all those years ago.
Peter helped us by working backwards – “How much do you want to make and when do you want to make it?” Peter asked. He then helped us
formulate the activities that were going to get us there. Peter didn’t dictate – he listened carefully to understand our aspirations then provided guidance
direction and options drawing from a great depth of experience and marketing intellect. We have Peter to thank for helping us achieve our dream”.
John Tregambe
Director
Nillumbik Estate Winery
WHAT WBS’ CLIENTS SAY

16. “As the newly appointed CEO, I required a global strategic view of the premium wine category and an in-depth understanding of where notable successes
and failures existed and what strategies could be considered in focusing our business. As part of the strategic review, I also needed to review and explore
the optimal portfolio structure and merits of various choices as well as defining which markets to play in, a highlevel view of the channel dynamics in key
markets and a consumer segmentation lens through which to view the brands.
What I would like to call out in my working with Peter was not only did he formally address the strategic review requirements, but I had direct 1-1 access
to his knowledge and opinions. This meant that as I gathered more quantitative company information and formulated various scenarios for our future, I
was able to call him and debate and discussion my options. Having worked directly with most of the big consultancy practices, there is a lot of generic
thinking, models and armies of minions.
Peter is a true strategic partner with a vast wealth of knowledge, global access and insight. He is bold in his views, establishes a true personal relationship
and generously shares his knowledge. Our many days of 1-1 time where I interrogated my own views inspired our business and my confidence to chart a
new course.” Kay Nash – CEO – Distell Premium Wine
WHAT WBS’ CLIENTS SAY

17. Mergers and Acquisitions
Understanding the real value of a business requires insight into the quality of business assets such as;
– Inventory
– Management
– Distributor Relationships
and, most importantly, the sustainability of forward sales projections.
The Principal’s 35 years wine industry experience and WBS’ 19 years spent consulting to over 320 wine businesses, mean
that WBS has a unique ability to assess the real value of wine businesses in the competitive context. M &A Projects
include the sale of Clairault Wines Margaret River and the merger of Wellington and Wamakersvallei co-ops in South
Africa. Principal, Peter McAtamney, managed the acquisition by Freixenet of the WingaraWine Group,Australia.
WINE BUSINESS SOLUTIONS’ SERVICES

18. WINE BUSINESS SOLUTIONS’ SERVICES
Education & Training
Education and training is an essential component of turning strategy into action. You need to ensure that key
staff are appropriately skilled and share a common understanding of the commercial realities of operating a
wine business. Our Education & Training services are unique in Australia, New Zealand and South Africa.
They focus on delivering quality executive-level education around our specialist areas of:
– Strategy
– Financial Literacy
– Sales & Marketing and
– Growth Management
– Direct to Customer Sales and Marketing

19. In order to support world class consulting practice and advice, WBS undertakes proprietary research to help wine
business owners, distributors, regional and national bodies answer the questions that are most critical to success.
These include:
The Wine Paper – Our quarterly publication addressing issues of vital importance to wine business owners.
Winner of Wine Communicators Australia’s prestigious ‘Best Serial Publication’ award 2021
The Wine On-Premise Series – Original research into what each market drinks On-Premise including who the best
distributors are, what styles and regions predominate, how much consumers pay and what the likely return to producers is.
(Note – UK, USA, Canada Australia, South Africa, New Zealand, China (incl Hong Kong) and Germany reports available now)
Taking the Direct Route – WBS’ Direct to Customer Benchmarking study comparing direct business across Australia,
NZ, South Africa and the US. We cover cellar door, wine clubs, online, events and all other direct sales channels.
Winning by a Margin – A white paper detailing how to optimise profits through distribution management based upon 10
year global distribution management experience and original benchmarking research.
WINE BUSINESS SOLUTIONS’ PRODUCTS

20. Workshop Programs
Wine Business Solutions has been running education programs
on wine business performance improvement since 2003. More
than 1600 wine business owners and senior management have
attendedWBS workshops in total during that time.
Workshops will be delivered across the globe in 2023.
WINE BUSINESS SOLUTIONS’ PROGRAMS

21. WINE BUSINESS SOLUTIONS’ PROGRAMS
What Workshop Attendees Say
“A few years ago now, I attended a similar (though less sophisticated version) of Peter’s program and it was
probably the best $1,000 I’ve spent as a vigneron !” - Rob Fairall, Di Lusso Wines, Mudgee
"Excellent program. Highly recommend it to others. Peter is an excellent presenter and very knowledgeable" -
Vanessa Pitts, Hungerford Hill
“Great content all highly relevant to our business” – Michelle Stebens. Wingara Group

22. ▪ Distell
▪ Vinimark
▪ Vrede en Lust
▪ Southern Skies IH
▪ Creation Wines
▪ Bonnievale
▪ Richard Kershaw Wines
▪ De Grendel
▪ Kliene Zalze
▪ Anthonij Rupert
▪ KWV
▪ Wirra Wirra
▪ Yalumba
▪ Henschke
▪ Joval
▪ Hahndorf Hill
▪ Wine Tasmania
▪ Coonawarra VA
▪ Frankland Estate
▪ Vasse Felix
▪ Shaw Vineyards
▪ Grosset Wines
SOUTH AFRICA AUSTRALIA
▪ Craggy Range
▪ Chard Farm
▪ Mission Estate
▪ Spy Valley
▪ Trinity Hill
▪ Akarua
▪ The Bone Line
▪ Greystone Wines
▪ Central Otago Pinot Noir
▪ NZ Winegrowers
▪ Wellington Winegrowers
NEW ZEALAND
▪ Cape Mentelle
▪ Brokenwood
▪ Shaw + Smith
▪ Philip Shaw
▪ NSWWIA
▪ Pizzini
▪ Taylors Wines
▪ Cullens
▪ Swinney Vineyards
▪ Giant Steps
▪ Domaine Naturaliste
SOME OF OUR CLIENTS PAST AND PRESENT
GLOBAL
▪ The Austrian Wine
Marketing Board
▪ Wines of Moldova
▪ Lanson Champagne
▪ Accolade Wines
▪ Treasury Wine Estates
▪ Moet Hennessy
▪ Constellation
▪ Pernod Ricard
▪ Delicato Family Wines
▪ Gusborne

23. Peter McAtamney
In 2003, Peter founded Wine Business Solutions, a consulting company specialising in helping wine business owners to build better businesses.
Hundreds of wine businesses now buy WBS research, attend workshop programs and pay for consulting advice each year.
Peter has 30+ years wine industry experience including 11 years in global distribution management and has sold wine in 45 countries. Peter
holds and has held board and advisory board positions with Australian, New Zealand, South African and Spanish companies. He has worked as
a publicly listed wine company Managing Director and is a former Chairman of Wine Marlborough. He has been part of the National
Marketing committee and an alternate board member for New Zealand Winegrowers. He has developed Global Strategy for some of the
world’s most successful brands including Freixenet and Wine Marlborough.
Peter is a highly experienced communicator and regularly addresses conferences across the wine world. He has studied Marketing and
Strategy at Columbia University, New York. He has taught Strategy, Marketing, Sales Management, Services Marketing and Business Culture in
the MBA program of the UTS Graduate School. He has also run the Turnaround Management education program for the TMA Australia.
WBS PRINCIPAL

24. THE WBS TEAM
Adam Parkinson, Mergers and Acquisitions Specialist Associate
Adam has extensive experience in Mergers, Acquisition and Asset Divestment strategy having worked on some of Australia’s largest and
highest profile corporate restructuring projects.Adam is a CPA and is admitted as a barrister and solicitor in South Australia.
Adam’s wine industry experience began with the receivership of Andrew Garrett wines after which he left professional practice and took on a
role with a wine and vineyard management company. During his 3 years in this role Adam was tasked with restructuring and shaping the
business for future growth.
Adam now works as a consultant to the wine and other industries advising on asset and business sales, strategy, preparation of information
memoranda, due diligence and capital raising.
Adam’s qualifications and experience make him an ideal ally during sale negotiations. His work has played a vital role in the recent sale of
several iconic vineyards, wine brands and wine businesses.
Adam also has the capability to put together and manage a large scale due diligence team quickly if required.

25. Wine Business Solutions has an extensive network of the best wine specialist:
• Accountants
• Lawyers
• Mergers and Acquisition support
• Recruitment firms
• Graphic Designers
• Web Designers
• Digital Specialists
• Etc.
so as to ensure that no matter what your wine business management issue is, we will help
you find the best solution.
WBS’ NETWORK

26. Ph +612 9744 8332
Peter McAtamney · Ph +61 414 226 117
peter@winebusinesssolutions.com.au
http://winebusinesssolutions.com.au