Six practical, put-'em-to-use-immediately tips for starting or improving your B2B content marketing programs. This e-book is a quick yet extremely useful primer on how to get started getting the most from content marketing for your B2B lead generation efforts. #contentmarketing #leadgeneration #marketing

1. How to Get Started in B2B
[Title Goes Here]
Content Marketing in 2014
An Informative E-book from the
An Informative E-book from the
Marketing White Paper Series Sponsored by
Marketing Resource Series Sponsored by
WinGreen Marketing Systems
WinGreen Marketing Systems
#contentmarketing

2. How to Get Started in B2B Content Marketing in 2014
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How to Get Started in B2B Content Marketing in 2014
By Jeremy Durant
B2B content marketing came into its own
in 2013 and the New Year is the perfect
opportunity for you to get on board. If you
haven’t done so already, it’s time to begin
actively thinking about how to generate
and share content that’s relevant and
informative for your target audience
Here are tips for molding your 2014 B2B
content marketing strategy:
The 2014 Marketing Resource Series from WinGreen Marketing Systems

3. How to Get Started in B2B Content Marketing in 2014
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Know your audience.
Marketing campaigns only work if you know the people and businesses you’re
trying to reach. What are their pain points? What are their primary concerns?
Are you making use of the many resources available to gauge what’s important
to them? Email surveys are one popular tool for assessing customer concerns,
but a more convenient approach is through avenues offered by social media,
where your business customers regularly gather in forums and chat rooms to
discuss key industry challenges and opportunities. The issues they discuss offer
great fodder for your upcoming content efforts.
The 2014 Marketing Resource Series from WinGreen Marketing Systems

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Conduct an audit of your existing
content library.
Some businesses hesitate to embark on an aggressive
content marketing campaign because they assume content
creation is a long and arduous process. Not so! There’s
a good chance your business has already generated
sufficient content to get started early on in 2014. Conduct
an audit of content already existing in your archiveseverything from published whitepapers, videos and blog
posts to newsletters, case studies and feature articles
appearing on your website.
The 2014 Marketing Resource Series from WinGreen Marketing Systems

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Don’t stop there.
Look at content that’s appeared on
your microsites, mobile apps, print
newsletters, podcasts and infographics.
How much of this material can be
repurposed to provide value for B2B
customers? For example, a recent
interview with your CEO outlining issues
facing the industry can be recalibrated
into a quick, easy-to-read Q&A that
addresses the specific topics your target
audience cares most about.
The 2014 Marketing Resource Series from WinGreen Marketing Systems

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Create customer-focused content.
Remember, content marketing isn’t about advertising or promoting
your products or services (at least, not overtly). The key is to produce
and distribute content that offers value to your B2B customers. They’re
not interested in hearing about all the features you have to offer, only
how those features can benefit them and solve problems they face
going into the new year.
They also want to read content that’s clear and free of technical
jargon. The broader the appeal, the more likely it is that your content
will be read and shared across different social media channels.
The 2014 Marketing Resource Series from WinGreen Marketing Systems

7. How to Get Started in B2B Content Marketing in 2014
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Set up an editorial calendar.
Your content marketing efforts should be organized, rather than haphazard. This means
creating an editorial calendar that establishes the following:
99 When new content will appear
(daily, weekly, monthly, etc.)
99 Where new content will appear
(in blog posts, whitepapers, social
media, etc.)
99 Who will produce new content
(from internal experts or outsourced
professionals)
99 What resources you need to
generate content today and through
the rest of 2014
The 2014 Marketing Resource Series from WinGreen Marketing Systems

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Begin promoting new content.
Great content only works if the right people know about it. Be sure to actively promote new
content when it appears -- through alerts on your websites, in email messages, on Twitter,
Facebook and LinkedIn. Also, take time to read and comment on content produced elsewhere
(blog posts, articles, etc.) and, where appropriate, offer links to your own materials. Get
conversations going around B2B issues. This will spur new ideas for future content generation.
The 2014 Marketing Resource Series from WinGreen Marketing Systems

9. How to Get Started in B2B Content Marketing in 2014
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Design metrics to track your efforts.
No B2B content marketing plan is complete without metrics
to track and measure the success of your efforts. Include a
variety of metrics in your strategic plan, such as:
• Amount of web traffic
generated by your content
• Sales leads (both quantity
and quality)
• Social media sharing
• Customer feedback
• SEO ranking
• Direct sales
The 2014 Marketing Resource Series from WinGreen Marketing Systems

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The B2B sales cycle can be long and complex. Generating
content offers an excellent way to nurture qualified sales
leads, by establishing a reputation and resource for content
that offers quantifiable benefits to your B2B customer base.
Ready to start your content marketing strategy, but can't
think up new topic ideas? Download our "Content Refresh"
guide for new topics and tips.
Article Source: http://EzineArticles.com/?expert=Jeremy_Durant
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The 2014 Marketing Resource Series from WinGreen Marketing Systems

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This e-book is part of the 2014 Marketing Resource Series sponsored
and brought to you by WinGreen Marketing Systems. WinGreen
commissions original new e-books and white papers and curates
informative, well-written content on topics related to content
marketing, email marketing, and inbound marketing.
Do you have a topic you’d like to see covered in a future e-book or
white paper? Send us your suggestions to
support@wingreenmarketing.com
Are you an expert on content marketing and lead generation?
Would you like to be a contributor to the WinGreen Marketing White
Paper Series and have your writing be seen by tens of thousands of
marketing and sales leaders? Contact us at
www.wingreenmarketing.com/contact-us.
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About the Sponsor
WinGreen Marketing Systems is a content marketing agency specializing in inbound marketing, outbound marketing, and high-impact lead
generation programs for technology companies in the United States and Canada. Headquartered in Philadelphia’s suburban technology
corridor, the company was founded in 2009, and is a business partner of Salesforce.com, Microsoft, Ringlead Inc., and Predictive Response,
and a member of the Google Engage for Agencies Program.
WinGreen’s content marketing services include authoring and publishing of clientbranded content in all digital forms, including white papers, e-books, articles, blog
posts, social media posts, webcasts, videos, and podcasts. WinGreen delivers
compelling content that attracts target buyers and influencers across the entire
spectrum of buyer personas and buying phases.
The company’s inbound marketing services utilize WinGreen-authored content in
its many forms to attract and engage target buyers and influencers to its clients’ websites. WinGreen uses leading marketing automation to
manage content, campaigns, and analytics. The combination of content published by WinGreen and inbound marketing methods and tools is
unbeatable for building prospect pipeline and revenue growth.
WinGreen also provides outbound content marketing services for predictable, reliable, cost-effective lead generation. In addition to authoring
all required content, WinGreen also builds target email databases, delivers mass email marketing, plans and executes regularly scheduled
campaigns, and utilizes its own commercial-grade, cloud software infrastructure for all marketing automation. WinGreen’s outbound content
marketing is the perfect way to get immediate lead generation results while building long-term inbound marketing engagement.
Contact WinGreen at www.wingreenmarketing.com/contact-us or call (650) LEAD GEN (650-532-3436). Learn more at
www.wingreenmarketing.com.
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