Getting coverage on the Web seems very hard especially with limited ressources. I share with you all you need to know to get tons of free articles from top bloggers and journalists. Testimonies and operational tips included.
7. You know the long tail, right?*
http://www.wired.com/wired/archive/12.10/tail.html?pg=1&topic=tail&topic_set=* if not go & read:
8. You know the long tail, right?*
The same mechanics work with TIME.
http://www.wired.com/wired/archive/12.10/tail.html?pg=1&topic=tail&topic_set=* if not go & read:
9. Let’s take an example.
Would you rather get an article in Le Monde
(print) OR in a nice blog?
10. Hmm. It seems easy to answer.
But let’s look at figures.
11. Le Monde, around 300K diffusion.
I don’t know any french blog having as many views.
12. But don’t you forget something?
Like the fact that...
13. But don’t you forget something?
Like the fact that...
25. what their readers like.
what Google likes.
AMAZING CONTENT is
Hey! Think about their clients.
Figure out who read their site
(and who would like to read your content)
44. And do as if you were the
blogger itself.
«Give me something I care of and that my
readers will love. And don’t make me work too
much I do it on my spare time.»
45. And think of the paper as if you
were reader.
«Please. Tell me good stories. Make me smarter.
Make me laugh. Challenge my beliefs.»
46. And btw.. if you have a website,
make the story super easy to write.
Launch a page gathering the the logo, tagline,
company info (with different lenghts) and the
story of the CEO. Scoop.it is the perfect exemple.
49. No. You can’t know
precisely how much
visitors they got.
50. But here is a jedi trick.
Look at a recent article (less than a
week), you can estimate the visitors
with one of these formula :
nb of Twitter share*10
nb of (Twitter Share+Facebook Like)*5
- the latter if there are more Facebook
Like than Twitter share)
(it often works)
52. We are all in a battle for
attention. The champions
fight also for engagement
and sense of belonging.
53. So here are the 4 metrics I love.
My n°1 is: nb of views*time on the page
My n°2 is: nb of shares/Like
My n°3 is: nb of signups/total trafic - (either email
collections or downloads, or account creations)
My n°4 is: email clicktrough (%) - (the bigger the
base the harder to be high)
59. Case studies
What they hate and what they love
1
2
one of the leading blog covering
french startups.. in french
one of the leading blog covering
french startups.. in english
By Louis Carle
By Liam Boogar
60. The NOT todo list:
not-targeted infos
1
2
3
pictures inside the
body of the mail
crappy subject
(eg «talk about us»)
By Louis Carle
61. The todo list:
information attached, in
PDF, with a nice design
and working hypertexts
1
2
3
customize email
medias attached (.zip)
4 private access
5 direct contact
By Louis Carle
62. Five Ways to get on my shit list
By Liam Boogar
We write in English. N’écris pas en français.
1
2
3
I keep running list of bad startup names.
Don’t make that list.
“Here’s a recent article of us on another blog“.
Bad idea.
4 No good startup was ever pitched to a blogger in 140
characters. You won’t be the exception.
5
Press release are attachments, not emails. Also I only read them
after I decide to write about you, not in order to decide.
63. Five Ways to get my Attention
Be ready for Press. If you’re not sure what this
means, you’re not ready.
1
2
3
Short email.
“Hi. We do X. Want to learn more??“
Get an intro from someone we’ve written about. I like all the
people I’ve written about.
4
Ask me to lunch/coffee – I do that every day, so you know I’ll
be free in the next week.
5
Tell me why Rude Baguette should write about you ( “we’re
French” is not a good enough answer)
By Liam Boogar
65. Find blogs you love (2-5 max)
Find their most successful posts
1
2
4 Draft a post & mail for you favourite blog
Estimate the traffic & the engagement3