Key reasons for using internet radio. Performance to-date of the social radio pearls talk radio shows

1. Media Kit: Summary
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2. Shirley(Williams(MSc.(PMP.(CMC.(OCMP.(
Chief(Transformation(Officer(
New(Media(Enthusiast(and(Advocate(
(
Internet(Radio,(Talk(Show(Host(&(Producer(
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3. 2012(
Internet(radio(listenership(has(reached(42%(of(US(broadband(households((
Source:(Edison(Research(
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4. Listening(Location(2012(
INTERNET RADIO USE IS FIRMLY
ESTABLISHED. The audience is growing,
and listening day and time spent are
consistent and lengthy.
% increase
Source: TargetSpot Digital Audio Usage Trends| TargetSpot Digital Audio
Benchmark and Trend Study, 2012
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5. 2012(percent(time(increase(
(listening(to(Internet(Radio(compared(to(2011(
LISTENERS ARE MORE ENGAGED THAN
EVER BEFORE. Engagement has
increased as consumers become more
comfortable with the medium and the
functionality of Internet Radio websites.
% increase Source: TargetSpot, Inc.
Research by Parks Associates
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6. Blog%Talk%Radio%(M)%
monthly%
Unique(Visitors( 23(
Page(Views( 170(
Visits( 31(
New(Visits( 21(
Returning(Visits( 10(
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7. BlogTalk%Radio%
%%%(M)%
Age%(years)%
<18( 28(((8.7M)(
18Y24( 9(((2.8M)( Education
25Y34( 18(((5.5M)(
35Y44( 17((5.0M)(
45Y54( 12((3.7M)(
55Y64( 8((2.5M)(
65+( 9((2.8M)(
Gender%
Male( 45((14M)(
Female( 55((17M)(
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8. Show(Downloads(
27550%
Month(4(
Month(3(
Month(2(
Month(1(
0( 5000( 10000( 15000( 20000( 25000( 30000(
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9. Show(Downloads(
Month(4( 14060%
Month(3(
Month(2(
Month(1(
0( 2000( 4000( 6000( 8000( 10000( 12000( 14000( 16000(
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10. Copyright 2012 page
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11. Shirley Williams Tanya Krackovic
“All we are saying, is give Start-Ups a chance.”
#givestartupsachance
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12. Contact(Shirley(Williams(for(additional(information(
Or(book(an(appointment(to(review(comprehensive((media(kit(
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13. Contact%Information%
Email:(talkradioshow@williampearl.com((
Skype:(Socialmediapearls(
Twitter:(@williampearl(
(
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