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2. Why Social Media?
• Millions Of Users
• Gain Your Fans/Followers Trust
• Word Of Mouth Marketing Is Powerful
• Any Business Can Use Social Media
• You Are Expected To Be On Social Media
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3. Twitter Basics
• 140,000,000+
• 340,000,000+ Tweets everyday
• Free account
• 140 Character limit
• Picture uploads
• MSC Username = @MSCMobility
• Current Stats 16/09 =
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4. Twitter Lingo 101
Mention
Once you've signed up and chosen a Twitter
username, you and others can mention an account in
your Tweets by preceding it with the @ symbol
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5. Twitter Lingo 101
Retweet
When you see a Tweet by another user that you want
to share, click Retweet below it to forward it to your
followers instantly.
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6. Twitter Lingo 101
Hashtag
Users often prepend # to words in their Tweets to
categorize them for others. Think of hashtags as the
theme of your Tweet. Users can then click on a
hashtag to see other similarly-themed tweets and find
yours in search.
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7. Twitter Basics
What do I Tweet?
• News Articles
• Quotes
• Thoughts
• Product updates
• Events (Tweeting live from conferences etc)
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8. Twitter Basics
No more than 10 tweets per day – no less than 2
At least 30 minutes between tweets (Not Spammy)
Good CONTENT is reTweeted and shared.
If you wouldn’t read a link – don’t post it.
Be sure to link and reTweet as much as possible
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9. Twitter Resources
Shorten Links = https://bitly.com/
https://business.twitter.com/en/basics/what-is-
twitter/
MSC USERNAME = @MSCMobility
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