Will Manning
2 SlideShares
Personal Information
Organização/Local de trabalho
Greater Boston Area, Massachusetts United States
Cargo
Marketing Manager
Setor
Advertising / Marketing / PR
Sobre
I help companies grow by enabling customer engagement. My work reinforces branding while driving revenue growth through effective product marketing. I take complex product stories and distill them into compelling messages that address stakeholders concerns and motivations. It’s what I love to do and what I’ve been doing successfully for both B2B and B2C companies. I use market research, customer interviews and competitive analysis to understand what makes people buy, and to guide strategic marketing and communications planning. I balance information with creativity and clarity to get results for demand/lead generation, corporate messaging, and sales enablement programs.
Detalhes do contato
Marcadores
content development content strategy marketing roi marketing strategy buyer persona marketing lead generation demand generation feature articles pr pos case studies social media marketing market research interactive tools sales collateral websites video online thought leadership content b2b multi-channel marketing strategy and programs outbound email and landing pages offline
Ver mais
Personal Information
Organização/Local de trabalho
Greater Boston Area, Massachusetts United States
Cargo
Marketing Manager
Setor
Advertising / Marketing / PR
Sobre
I help companies grow by enabling customer engagement. My work reinforces branding while driving revenue growth through effective product marketing. I take complex product stories and distill them into compelling messages that address stakeholders concerns and motivations. It’s what I love to do and what I’ve been doing successfully for both B2B and B2C companies. I use market research, customer interviews and competitive analysis to understand what makes people buy, and to guide strategic marketing and communications planning. I balance information with creativity and clarity to get results for demand/lead generation, corporate messaging, and sales enablement programs.
Marcadores
content development content strategy marketing roi marketing strategy buyer persona marketing lead generation demand generation feature articles pr pos case studies social media marketing market research interactive tools sales collateral websites video online thought leadership content b2b multi-channel marketing strategy and programs outbound email and landing pages offline
Ver mais