Do you have a plan in place for 2019?

2. Today’s Goal
• Build a plan to maximize your leads & sales
using the latest Internet Marketing
strategies & tools.

3. If You Stay ‘Til the End…

4. • Mute that cell phone
• Don’t look at cats on Facebook
• If you’re serious about getting better results
in 2019, the next 60-90 minutes will change
your life
Need Your Attention Please…

5. Who Are You?
• 21 years in DM
• Numerous awards
• Clients across the US

7. Did You Download the Workbook?
RedCanoeMedia.com/workbook

8. What are your Goals for 2019?

9. What are your Goals for 2019?
• What is your revenue target?
• How much is that monthly?
• How many purchases will that require?
• What is your average transaction value?
• What is your lifetime customer value?
• Will you need to hire to hit that goal?

10. What are your Goals for 2019?
• What is your revenue target? $1.5M
• How much is that monthly? $125,000
• What is your average transaction value? $405
• How many purchases will that require?
308/month
(Divide monthly target by average trans value)

11. What are your Goals for 2019?
• What is your revenue target? $400k
• How much is that monthly? $33,333
• What is your average transaction value? $405
• How many purchases will that require?
82/month
(Divide monthly target by average trans value)

12. How Many Leads Will You Need?
• What is your average conversion rate from
caller to appointment /next step?
• Divide your purchase target by your
conversion rate

13. How Many Leads Will You Need?
• What is your average conversion rate from
caller to appointment /next step? 55%
• Divide your purchase target by your
conversion rate 308 purchases divided by .55
= 560 leads needed/month

14. So what is your goal for 2019?

15. The Fundamentals for Business Success

16. The Market (WHO)

17. Who is Your Ideal Customer?

18. Define, Be Specific, and Get to Know Them

19. Customer Avatar Worksheet
bit.ly/RCMpersonas

20. Customer Avatar Worksheet
bit.ly/RCMpersonas
Demographics
• Homeowner
• 35-55 years old
• Typically female, occasionally male
• Married, 2-3 kids
• $65k+ annual household income
• Family oriented
• Reliable
• Likes to please people

21. Customer Avatar Worksheet
bit.ly/RCMpersonas
Pains & Frustrations
• Widget isn’t working
• Can’t get someone to return their call
• Needs to get widget problem resolved
• Too busy to do it themselves
• Worried that a bad widget could ruin house
• Worried about kids’ health w/bad widget

22. Customer Avatar Worksheet
bit.ly/RCMpersonas
Fears & Implications
• Being ripped off or overcharged
• Paying too much for something they could
have gotten elsewhere
• Having home damaged by faulty
workmanship
• Having to wait around at home for appt
• Being inconvenienced by available times
• Not having the right parts when they arrive

23. Customer Avatar Worksheet
bit.ly/RCMpersonas
Goals & Desires
• Getting the widget fixed
• Having the issue behind them
• Keeping the home in good shape
• Taking care of the family
• Getting to other appts on time (soccer, etc)
• More income, more wealth
• Successful kids
• Travel & relaxation

24. Easy Peasy
“If you can see Joe Smith
through Joe Smith’s eyes,
then you’ll know how to
sell what Joe Smith buys.”

25. The Message (WHAT)

26. What is Your Message?
Why should your avatar choose to do business with
you vs the competition?
1. _____________________
2. _____________________
3. _____________________

27. What is Your Message?
What benefits do you offer that your target customer
avatar will resonate with?
1. _____________________
2. _____________________
3. _____________________

28. What is Your Message?
What pain points can you “poke at” that your target
customer avatar will resonate with?
1. _____________________
2. _____________________
3. _____________________

29. Messaging That Works (and Attracts)
• Same day service or emergency services
• Upfront Pricing
• Satisfaction Guaranteed
• Trustworthy Staff
• Free shipping
• Free estimates
• Money Back guarantee

30. Reviews Speak Volumes
reviews.redcanoemedia.com

31. Reviews vs Testimonials
reviews.redcanoemedia.com

32. Reviews Build Social Proof
Social proof (also known as informational
social influence) is a psychological and social
phenomenon where people assume the actions
of others in an attempt to reflect correct
behavior in a given situation.
reviews.redcanoemedia.com

33. Pretty Easy Choice, Right?
reviews.redcanoemedia.com

34. Make the Case for Your Business
• Same day service on all widgets
• Upfront pricing that’s guaranteed (or your money back)
• We’ll have the part or you don’t pay
• We’ll leave your home cleaner than when we found it!
• Great service – guaranteed!

35. The Media (HOW)

36. Your Website is the HUB

37. Is Your Website Set Up to CONVERT visitors to
the Next Step?

38. Is Your Website Set Up to CONVERT visitors to
the Next Step?

39. Is There a Lead Magnet in Place?

40. Is There a Lead Magnet in Place?

41. Is There a Lead Magnet in Place?

42. Are There Tracking Mechanisms in Place?

43. Google Analytics
cyfe.com

44. Google Analytics - Goals

45. Call Tracking

46. Scroll and Click Tracking
hotjar.com

47. A Little Crazy, Real Quick

48. cyfe.com

49. So Far We…
• Have decided on a clear goal and revenue/lead target
for 2019
• Got clarity around Market, Message, and Media
• Made sure our website is optimized for conversion
• Set up tracking items and a dashboard to keep an eye on
the results

50. Your Plan for 2019

51. Your Plan for 2019

52. Can’t Do Them All? Do These Then…

53. Optimize Your Google Business Listing
business.google.com

54. Start Getting Reviews
reviews.redcanoemedia.com

55. What About Social Media?

56. What About Paid Ads?

57. Get the 2019 Success Checklist
RedCanoeMedia.com/success-checklist

58. What’s Your Top 3?

59. Need Some Free One on One Help?
RedCanoeMedia.com/strategy

61. • Clear goal and target for 2019
• Clarity around Market, Message, & Media
• Optimized website for conversion
• Set up tracking and dashboard
• Now go execute your 2019 Internet Marketing
Plan and make this the best year ever!
Quick Recap
RedCanoeMedia.com/strategy

62. Need Some Free One on One Help?
RedCanoeMedia.com/strategy