Tips on optimizing your site for the best search engine optimization. Get more traffic

1. Optimize Your Website for SEO

2. • TO HAVE A DOMINATE WEB PRESENCE THAT
POSITIONED YOU AS THE TOP BUSINESS IN
YOUR AREA?
• WHAT IT WOULD BE LIKE TO HAVE A FLOOD
PROSPECTS CALLING INTO YOUR BUSINESS
ON A CONSISTENT BASIS THAT FOUND YOU
ONLINE?
• KNOW THAT YOUR MARKETING STRATEGY
WAS WORKING SO YOU DIDN’T HAVE TO
WORRY ABOUT IT?
Have You Ever Wondered What It Would Be Like to…

3. • THE MAIN PARTS OF A WEBSITE, AND HOW MODIFYING THEM CAN
BOOST YOUR ORGANIC TRAFFIC.
• WHAT ‘PIECES’ OF CONTENT MAKE UP THE BEST WEBSITE
• HOW YOU CAN GET MORE CONVERSIONS WITH ONE SIMPLE
CHANGE TO YOUR APPROACH
• WHAT POTENTIAL LEAKS YOUR CURRENT SITE HAS, AND HOW TO
FIX THEM FOR BETTER TRACKING (AND AT THE END OF THE DAY,
ROI)
• HOW OTHER WEBSITES ACTUALLY INFLUENCE WHERE YOUR
WEBSITE RANKS IN GOOGLE, YAHOO! AND BING
You’re About To Discover....

4. • AUTHOR OF SEVERAL AMAZON BEST SELLING BOOKS ON
DIGITAL MARKETING
• VOTED 2018 TOP MARKETING FIRM
• SPOKEN AT INDUSTRY EVENTS ACROSS THE US
• WIDELY ACCEPTED AS A PREMIER EXPERT IN DIGITAL
MARKETING
• OVER 21 YEARS OF DIGITAL MARKETING EXPERIENCE
• WORKED WITH BUSINESSES ACROSS THE US
Who Am I and Why Should You Listen to Me?

5. These Strategies Work

6. We are going to cover
the EXACT strategies
that produce these
results on this
presentation

7. Today’s Training is Brought to You By…
redcanoemedia.com/elite/

8. Today’s Training is Brought to You By…
redcanoemedia.com/elite/

9. Today’s Training is Brought to You By…
redcanoemedia.com/elite/

10. Got Questions?

11. Enough of the Housekeeping…

12. Online Marketing Pyramid
• Pay-per-click
• Online Directories
• Social Media & eMail
• Website Setup
Search Engines
SEO / Organic
Map Listings
Pay-Per Click

13. Your Website – A Business Brochure

14. Your Website – A Business Brochure
Home Page
About Us
Services / Products
Contact Us
Maybe a Blog

15. Please Do Business with Us… Please?!

16. Do You Want Our Boring Self Promotion Stuff?

17. Call a Staff Meeting- We Had Visitors!

18. So Many Moving Parts & In Depth Knowledge Needed

19. Is It Even Working?

20. Turn Your Website Into a Marketing Machine

21.  BASIC SEO TIPS & TOOLS
 LEAD MAGNETS
 MARKETING AUTOMATION
3 Parts of Today’s Presentation

22. Part One: SEO Tips & Tools

23. Nerdy SEO Stuff
Meta Page Titles
Heading Tags
Meta Descriptions
Site Speed
Mobile Friendly
Blogs/Content Creation

24. Free SEO Score
Google Search Console
Hot Jar
Screaming Frog
Nerdy SEO Tools

25. <title=“My Page Title”>
Meta Page Titles

26. A title tag is an HTML element that specifies the title of a
web page.
Title tags are displayed on search engine results pages
(SERPs) as the clickable headline for a given result, and
are important for usability, SEO, and social sharing.
Meta Page Titles

27. Meta Page Titles

28. Heading Tags

29. The header tag, or the <h1> tag in HTML, will
usually be the title of a post, or other emphasized
text on the page. It will usually be the largest text
that stands out. There are other header tags in
HTML too, like an h2, h3, h4, etc.
Heading Tags

30. Heading Tags

31. Heading Tags

32. …a ~160 character snippet, a tag in HTML, that
summarizes a page's content. Search
engines show the meta description in search
results mostly when the searched for phrase
is contained in the description
Meta Descriptions

33. Meta Descriptions

34. Site Speed

35. Google Page Speed Insights

36. Mobile Friendliness

37. Mobile Friendly Test

38. Blogs / Content Creation

40. SEO Tools

41. Google Search Console

42. google.com/webmasters
Google Search Console

43. Keyword Ranking Info

44. Submit Your Sitemap

45. Hotjar.com

46. Hot Jar

47. Hot Jar

48. screamingfrog.co.uk/seo-spider/

49. Screaming Frog

50. Part Two – Lead Magnets

51. Step 1: get traffic
Step 2: {magic?}
Step 3: make sales
Lead Magnet

52. …an irresistible bribe offering a
specific chunk of value to a
prospect in exchange for their
contact information.
Lead Magnet

53. Yawn…

59. Define your core customer/service
Build lead magnets to match
Keep them targeted to your content
Tease with content beforehand
Make them easily consumable
Don’t make me think
Making the Perfect Lead Magnet

63. Part Three – Marketing Automation

64. Hi, Want to Get Married?

65. The Customer Journey

66. Sales Funnels

67. The Customer Journey - Touchpoints

68. Wait – Who Are These People?!

69. Wait – Who Are These People?!

70. bit.ly/RCMpersonas
Defining Personas

71. What Do We Want Them to Do?

72. What Do We Ultimately Want Them to Do?

73. How Am I Going to Get Them to Do It?

74. draw.io
Draw Out the Process

75. Build Email Sequences

76. redcanoemedia.com/ac/
Email Automation

77. Where Do You Start?

78. Defining Your Personas
bit.ly/RCMpersonas

79. Now What?

80. • Do Nothing
• Learn To Do It On Your Own
• Hire An Expert
Now That You Know What to Do…

81. How Would You Like Us To Do this
FOR YOU?

82. REDCANOEMEDIA.COM/STRATEGY/
Let’s Schedule a Strategy Call

83. Schedule your strategy session
RedCanoeMedia.com/strategy/
Got Questions?