64. Influencer Marketing
“…a form of marketing in which focus is placed
on influential people rather than the target
market as a whole. It identifies the individuals
that have influence over potential buyers, and
orients marketing activities around these
influencers.”
wikipedia.org/wiki/Influencer_marketing
65.
66.
67.
68.
69. • Identified 100 ‘micro
influencers’ on IG
• Asked for cool shots of
the shoes they were
already wearing
• If used, mentioned on
official IG account
Sperry
70. • Wanted to be linked to
fashion & beauty
• Found ‘lifestyle bloggers’
and asked for pics of their
daily oufits with product
strategically placed in the
mix
Naked Juice
71. • To promote 2016
Keepsake Ornaments
• Asked families to share
personal, tender
moments from their
holiday season
• Used special #hashtag
Hallmark