Londonlaunch Credentials 2015

The event industry’s marketplace

More than just an events directory.
More than business as usual.
TO THE EVENTS MARKETPLACE
WELCOME

www.londonlaunch.com
The event industry’s marketplaceContents
The new way to grow your events business 05
- Listings are DEAD! 06
What makes londonlaunch so
much more than a directory?
- Vision 08
- Knowledge 09
- Mutli-channel 10
- Rich content 11
- Relationships 12
Technology 14 - 15
Our unique service 17
- Campaign management 18
The numbers 20 - 21
- Profile of corporate clients 22
- Our users = your customers 23
When you join londonlaunch
- What you get 25
- The benefits 26
Booster packs 27 - 28
Showcase events 29 - 30
LiveTECH 31
FAQs 32
The team 33

www.londonlaunch.com Back to contents page
4
THERE’S A
NEW WAY TO
GROWYOUR EVENTS BUSINESS
AND WE’RE IT.

5www.londonlaunch.com
The new way to grow
your events business
We combine technology with our unique service to
connect event bookers with the right venues and
event service providers.
We ensure that all sides of the event industry are
efficiently connected, and that our members are the
best informed and serviced. We even run the best
trade events in the industry.
We do things differently. And in this way we’re
successfully growing the number of great events
in the world’s greatest city.
We are the oil in
the machine; the
integrated event
marketplace.

6
What makes londonlaunch so
much more than a directory?
Encyclopedias have been
replaced by Wikipedia
Travel Agents have been largely
replaced by immersive websites
Librarians have been
replaced by Google
Taxi Drivers are
challenged by Uber
Event directories have been
replaced by londonlaunch
Listings are
DEAD!

Back to contents page 7
SO MUCH MORE THAN
A DIRECTORY?
londonlaunch
SO, WHAT MAKES

8
So, what makes londonlaunch
so much more than a directory?
There are no shortcuts.
More than a directory we connect vendors and
buyers through a multi-channel marketplace.
Comprehensive information on every venue and
supplier is available through every (online and
offline) channel and direct communication is
encouraged. The only way to do this is through the
latest technology supported by a personal service.
Vision

9
Knowledge
We know what’s going on
out there and so will you.
The data from our website feeds a unique
quarterly trends review provided exclusively
for our customers.

10
It’s the new, endorsed, word of mouth.
We enable communication across every channel
that bookers frequent whether it’s social media,
email, the web, showcase events or even
browsing videos.
Multi-channel

11
Rich content
Member profiles are comprehensive, updated
in real-time and designed to provide bookers
with the specific information they need
whether they’re at their desktop or scanning
their mobile device.

12
And we work closely with you
every step of the way.
Whether it’s optimising your profile, creating
content or putting together a targeted campaign
to connect YOU with YOUR target audience.
One thing you’ll quickly realise about londonlaunch
is that we’re not short of ideas or energy!
And we’re on YOUR side!
Relationships

UNLOCKS
& PROMOTES
TECHNOLOGY THAT
YOUR POTENTIAL

14
Technology
Marketplaces are about integrating
information of every type. Decisions hinge
on personalities, price, flexibility and a zillion
other factors. Now that the marketplace is
online, this information can be captured in
real-time and understood, enabling you to
improve your business.
Data
As a member, you’ll benefit from data
analytics, social media, online reviews,
recommendations, search engine
optimisation, favourites, saved lists, rich
content and native advertising.
Technological
know-how

15
Technology
Thanks to the rich member profiles, booking
enquiries from our site are closer to a
purchase decision because event bookers
are already so well informed.
Purchase
powerOur regular features on events, venues,
suppliers, ideas and trends, coupled with
our own strong opinions have made it a
must-visit information hub for thousands of
event bookers, every week.
Insight

UBER-
COOL
FRIENDLY SERVICE AND
TEAM OF “londonlaunchers” WHO ARE ALWAYS HERE TO HELP!
AND THEN THERE’S OUR

17
Our unique service
Service
We’ve made it as easy as possible to
harness the potential of technology.
But even so, for many of our clients, it’s a bold, new
world. That’s why we provide a personal service to
help you every step of the way. Our concierge service
is available for every single member throughout their
membership, at no extra cost!

18
Our unique service
Campaign
management
From designing social media campaigns to organising
videos or planning e-shots we will work closely with you.
It’s all part of our unique service.

NUMBERS
THE

20
Numbers speak
louder than words
The exponential growth in users
speaks louder than even we can!
It shows that buyers and suppliers alike want the
unique combination of technological know-how
and our hands-on personal service.
The numbers
£30Million
MEMBER PROFILES CURRENTLY
GENERATE OVER

21
Numbers speak
louder than words
110,000
UNIQUE USERS NUMBER
70,000
REGISTERED USERS
35,000
EMAIL SUBSCRIBERS
10,000+
SOCIAL MEDIA
FOLLOWERS
2014
2 MILLION
OUR CLIENTS RECEIVED OVER
PAGE VIEWS

22
The Numbers:
profile of corporate clients
Fashion, Retail & FMCG’s - 12%
Advertising, PR & Marketing - 8%
Other - 6%
Legal & Professional - 21%
Banking & Finance - 20%
FTSE 500 - 16%
Media & Telecoms - 14% Charities - 3%
Event Manager/Buyer - 43%
Senior PA - 23%
Sales & Marketing - 22%
HR - 12%
Sector Function

23
Our users = your customers
“I have been involved
in events for law
firms for many years
and always use
londonlaunch as my
first point of reference”
EA to CEO, DLA Piper LLP
“We regularly use
londonlaunch to search
for fresh ideas and
innovative ways we can
engage with our internal
and external clients”
Ernst & Young
“londonlaunch is our
number ONE source
of corporate event
enquiries and bookings”
Altitude London
“londonlaunch is the
first place I turn to when
my teams ask me for
ideas for events. We
use them for everything
including venue finding,
new suppliers and team
building”
PwC

24
JOIN
WHEN YOU
YOU INSTANTLY GET...
londonlaunch
MEMBERS ONLY

25
Interactive profile
Get in front of all the right people and
engage with them. Receive industry
news and insights – discover the latest
trends and goings-on whilst promoting
your own brand and positioning yourself
as a market leader
Social media feeds
Stay engaged with event bookers
in real time, all the time
Videos
Use your own or use our professional
videographer to create a short
video clip for you
Dedicated e-shots
Choose a bespoke demographic
of your choice
Networking events
Up to 12 per year. Sometimes the
best form of networking is ‘not working’
and our events are always great fun!
Packages & offers
Update your profile regularly to
ensure you’re current and relevant
whilst simultaneously featuring in
specialist sections within the site
Weekly bulletin
Feature in our weekly bulletin
and reach 35,000 bookers
LiveTECH
Two free tickets to the industry’s
favourite educational event
Concierge service
Call us any time and we’ll do
our utmost to help you
What you get
Join us

26
The benefits of membership
1. High quality leads and enquiries
2. Increased bookings and
revenues
3. Increased brand awareness
4. Feature alongside the UK’s
most prestigious venues &
event suppliers
5. Access and exposure to over
100,000 corporate event
bookers every month
6. Digital content marketing advice
7. Regular industry intelligence
(access to research and reports)
8. londonlaunch accreditation –
recognised by the corporate
world
9. Access to our networking events.
Get face to face with corporate
decision-makers
10. Social media amplification
11. Free tickets and priority
booking for master-classes
at LiveTECH, the annual
event technology summit
12. Concierge service to assist
you with all these resources
and more
The benefits

27
Booster packs
We have created an array of tools to
add rocket fuel to your membership
on a regular or strategic basis.
As always, we will work with you to create
the best mix and maximise the impact
of this investment.
Booster Packs

28
Booster packs
Story Studio
We create bespoke editorial and/or video to
promote your brand, generating high engagement
and response rates from event bookers
Showcase events
We host showcase events which enable you to
promote your venue & services to our exclusive guest
list of London’s most active event bookers, tailored to
your unique requirements
Email Marketing
Access to our extensive event booker database via
targeted email marketing campaigns designed to
deliver on your strategic marketing goals
Video
Video is becoming a crucial tool in today’s marketing
mix. londonlaunch offers an affordable way to create
great videos to use on Social Media
SEO
The world of search is complex and we are experts
so let us help you maximise your web presence with
great SEO
Social Media
Amplifying and boosting your posts, tweets and
various shares on Social Media is a great way to
improve SEO and engage with your buyers. We have
dedicated Social Media experts in-house to help you

29
Showcase events
Showcase events
Better than exhibitions!
With a full blown publicity campaign surrounding
each event we ensure that your venue is the most
high profile in town that particular month!
We specialise in delivering everything from a VIP
dinner or familiarity trip for 20 guests, right through
to our famous ‘Great Summer Showcase’ which
attracted over 1,000 guests. We quite literally,
deliver the event industry’s marketplace right
to your doorstep!
In association with

30
Showcase events
“Thank you for
inviting me to such
a fun evening, held in a
fantastic venue, populated with
a wonderfully eclectic mix
and polished off with delicious
food and wine. You really
can’t ask for more!”
Will Butler-Adams, CEO, Brompton
Bicycle Company.
Thank you for
such a unique evening
and such great company!
This is an excellent example
of the calibre of businesses
you attract."
Dave Sherrington,
Business Development Director,
Santander Corporate
and Commercial Banking.
“I met some
fascinating people and
am now expertly placed to
suggest the venue to our
global events team”
Charlie Beasley,
Managing Associate
Linklaters
“What a hugely
enjoyable evening!
I met many interesting people
and the venue was absolutely
fascinating – such a
well organised event!”
Charles Weston-Baker,
Head of International,
Savills
“It was a
fabulous event!
Thank you so much
for inviting me!”
Lord Wei,
House of Lords
In association with

31
LiveTECH
Members of londonlaunch get free access
to our premier knowledge-sharing event.
Check out our LiveTECH video archive HERE
which will tell you everything you need to know
about how to harness the power of technology
at your events.
LiveTECH

32
How long does it take to get everything going?
Once you’ve signed up you can be live on the
site within 24 hours!
How many enquiries can I expect?
We receive tens of thousands of qualified corporate event
enquiries which last year resulted in more than £30million worth
of bookings. Each profile can receive hundreds of enquiries
and the more engaged you are, the better the results...
How quickly will I get enquiries after I join?
It’s not unusual to start receiving enquiries on the very day
you go live because we highlight our new members!
Can I make changes to my profile or do I have
to contact londonlaunch?
You can do that yourself by logging in and it’s really easy!
We’re always here to help too though!
How do I measure my activity on londonlaunch?
We monitor everything. Enquiry forms, web links, even telephone
number clicks and you can discuss this with us at any time!
Can I be included in your weekly bulletins?
Yes, this is included in your membership so, as long as you provide
us with relevant content, we’ll get it out there for you!
What else can I do to gain even more exposure
on londonlaunch?
There are lots of optional extras that you can find in our Booster
Pack and Campaign programmes. Your personal account
manager will have all the info
Can londonlaunch help me with my SEO?
Yes and your initial ‘Welcome Pack’ is filled with tips on this which
you can use within both londonlaunch.com and your own website.
FAQ’s

33
The team
The Team
Will Broome Founder & CEO
Peter Heath Managing Director
Nicola Smale Client Manager
Jayde Reader Client Content Editor
Olivia Hamilton New Client Services
Richard Newton Creative Content
Sarah Andrews Commercial Director

34
Please get in touch – we’d love to hear from you!
0207 471 2600 enquiries@londonlaunch.com

Londonlaunch Credentials 2015

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Londonlaunch Credentials 2015