A very basic guide as to how Social Media can help Non Profts and charities raise awareness and donations. Applications and tactics can be used to make full use of Facebook, LinkedIn and Twitter for raising awareness for a cause.

1. Social Media
for
Non Profits
By Asra Khan

2. Why Social Media?
 Non profits need awareness in order to attract donors,
volunteers and supporters.
 Since Non Profits don’t always have the huge advertising and
marketing budgets, Social Media can help them.
 If used cleverly, social media can prove more useful for non
profits than for profitable organization.
 Though there are a lot of tools and channels that can be used
for raising awareness and donations, following slides will give you
a good start.

3. LinkedIn
 Set up a company profile: Though LinkedIn is not a place to
register petitions yet your Non Profit should be on LinkedIn
because all your corporate donors and sponsors are active there.
 Connect with existing network: After setting up your own
page, you must connect with all your existing donors.
 Raise Awareness: Try to network by using LinkedIn tools like
Groups, Answers, Recommendation etc.
 Connect with new people: Because of Corporate Social
Responsibility (CSR), companies are eager to support non profits.

4. Facebook
 Everyone is on Facebook: Not only everyone spends time here
but people are also very supportive of non profits.
 Viral Effect: Besides just “liking” the non profits, they want to
show it off to their friends too, raising awareness for your cause.
 Applications: There are several applications which can make it
easier for the supporters to donate to their preferred charity.
 Register with Causes.org: One application which is helping
the non profits more than others is Causes. This application lets
you choose causes and support them on Facebook.

5. Twitter
 Connect with influencers: People share everything on Twitter.
Why don’t you let your cause be shared as well?
 Make your tweets retweetable: Connecting with right people
and posting retweetable tweets can give you a very good head start
in the Tweet world.
 Garner public support: Twitter helps create awareness and
gather public support which a non profit desperately needs.
 Campaigns: Initiatives like Twestival can help you raise funds
and awareness as it gives a great platform to tap Twitter’s potential.

6. Need Help?
 Start with these three and then check out if other niche
networks like YouTube, Flickr and Tumblr suit your needs.
 Hire a Social Media Manager if you don’t have time or skill to do
it yourself. Though Social Media is free, it is very time consuming.
 Or get in touch with us if you are after a professional Digital
Marketing strategy. We can design a strategy that suits your
purpose and can train your staff to execute it.
And no it doesn’t cost the Earth!

7. Connect with us
Asra Khan
Digital Marketing Executive
LinkedIn: http://uk.linkedin.com/in/asrak
Facebook: http://www.facebook.com/asra.twist
Twitter: #asra_khan
White Room Creative Agency
www.wrca.co.uk
Blog: http://wrca.co.uk/blog
LinkedIn Group: http://www.linkedin.com/groups?gid=4149702&trk=hb_side_g
Google+: https://plus.google.com/101267001631184833726/posts
Twitter: #wcreativeagency
Facebook Page: http://www.facebook.com/whiteroomcreative

8. About White Room Creative Agency
White Room Creative is a Birmingham-based digital
marketing agency solving challenges with strategy, design
and technology. Combining different areas of strategic,
creative and technical expertise to deliver fully integrated
digital marketing solutions.
Services offered include Social Media Marketing, Web
Design & Development and all aspects of Digital Marketing.
For more information on what White Room Creative can do
for you, please visit www.wrca.co.uk or call us at
+44 (0)121 359 5844
Thank you