SlideShare uma empresa Scribd logo
1 de 43
Using Social Media for Lead Generation Neil Patel KISSmetrics
[object Object]
Twitter search If you want to find customers,  then  search for them .
Twitter search
Twitter search
Twitter search Searching will help you discover who is  using your competitor’s solution and if  they are  upset .
Twitter search Once you know who is upset with your  competition you can direct message  them and create a conversion over  Twitter.  This will help convert them into  a  new customer for your company .
Twitter search In addition to leveraging Twitter’s search  feature, you want to  go viral  on it as  well.
[object Object],[object Object]
Infographics Data doesn’t have to be boring. If you  can represent it in a  fun and sexy   visual  format,  people will love it.
 
 
Infographics ,[object Object],[object Object],[object Object]
Infographics ,[object Object],[object Object],[object Object]
Infographics Once you create a few infographics, you  then want to get into  more aggressive   social media marketing tactics.
[object Object],[object Object],[object Object]
Quizzes People love games and quizzes…  especially ones that  help boost their  ego .
 
 
 
 
 
 
 
Quizzes ,[object Object],[object Object],[object Object],[object Object]
Quizzes ,[object Object],[object Object],[object Object],[object Object]
Quizzes And with all the sites embedding your  quizzes, you need to  start tracking them .
[object Object],[object Object],[object Object],[object Object]
Social mention A great way to track what people are  saying about you  and your competition.
 
Social mention Through social mention you can figure  out if people are  happy with your  competitors  and if there is potential for  you to bring them over to your  company.
Social mention You shouldn’t just track the your buzz  on social mention, but you should  piggyback on the industries buzz .
[object Object],[object Object],[object Object],[object Object],[object Object]
Tweetmeme Get in with the “it crowd” before they  go popular.
 
Tweetmeme ,[object Object],[object Object],[object Object]
Tweetmeme Once you find the “good stuff”  you need  to participate  by retweeting and  commenting on these popular stories.
Tweetmeme Riding the hype  shouldn’t stop  with  Tweetmeme.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technorati Just because it’s old, it doesn’t mean it  isn’t useful. Technorati does the hard  work for you by  sorting through the  fluff .
 
Technorati Go through their Top 100 blogger list as  well as the popular stories related to  your business and start  engaging  through comments .
Conclusion Once you boost your visibility on the  social web, more people will talk about  you and your company.  Which  will lead  to more sales .

Mais conteúdo relacionado

Semelhante a How To Use Social Media for Lead Gen

SocialMediaPortfolio
SocialMediaPortfolioSocialMediaPortfolio
SocialMediaPortfolio
Bruce Foote
 
PRSA Travel and Tourism Keynote
PRSA Travel and Tourism KeynotePRSA Travel and Tourism Keynote
PRSA Travel and Tourism Keynote
Sevans Strategy
 
Social Marketing Analyse
Social Marketing AnalyseSocial Marketing Analyse
Social Marketing Analyse
SocialOnline
 
Social marketing analyse
Social marketing analyseSocial marketing analyse
Social marketing analyse
SocialOnline
 
Online marketing step it up
Online marketing   step it upOnline marketing   step it up
Online marketing step it up
AIESECGreece
 

Semelhante a How To Use Social Media for Lead Gen (20)

Social Media Strategy for Your Small Business
Social Media Strategy for Your Small BusinessSocial Media Strategy for Your Small Business
Social Media Strategy for Your Small Business
 
Twitter Marketing 101
Twitter Marketing 101Twitter Marketing 101
Twitter Marketing 101
 
Driving traffic to your website
Driving traffic to your websiteDriving traffic to your website
Driving traffic to your website
 
Social media strategies for small business
Social media strategies for small businessSocial media strategies for small business
Social media strategies for small business
 
Twitter plan
Twitter planTwitter plan
Twitter plan
 
Using pinterest to market your small business
Using pinterest to market your small businessUsing pinterest to market your small business
Using pinterest to market your small business
 
Creating a social media playbook
Creating a social media playbookCreating a social media playbook
Creating a social media playbook
 
Getting Started on Social Media
Getting Started on Social MediaGetting Started on Social Media
Getting Started on Social Media
 
SocialMediaPortfolio
SocialMediaPortfolioSocialMediaPortfolio
SocialMediaPortfolio
 
PRSA Travel and Tourism Keynote
PRSA Travel and Tourism KeynotePRSA Travel and Tourism Keynote
PRSA Travel and Tourism Keynote
 
Social Media Monitoring—A presentation for @Midwest
Social Media Monitoring—A presentation for @MidwestSocial Media Monitoring—A presentation for @Midwest
Social Media Monitoring—A presentation for @Midwest
 
Social Marketing Analyse
Social Marketing AnalyseSocial Marketing Analyse
Social Marketing Analyse
 
Social marketing analyse
Social marketing analyseSocial marketing analyse
Social marketing analyse
 
Reputation Management - Monitor Your Online Reputation
Reputation Management - Monitor Your Online ReputationReputation Management - Monitor Your Online Reputation
Reputation Management - Monitor Your Online Reputation
 
Using Social Media for Strategic Friend and Fundraising for Nonprofits
Using Social Media for Strategic Friend and Fundraising for NonprofitsUsing Social Media for Strategic Friend and Fundraising for Nonprofits
Using Social Media for Strategic Friend and Fundraising for Nonprofits
 
How to get 100,000 impressions on Twitter
How to get 100,000 impressions on TwitterHow to get 100,000 impressions on Twitter
How to get 100,000 impressions on Twitter
 
Social Media Strategy: Tips by Lukasz Zelezny
Social Media Strategy: Tips by Lukasz ZeleznySocial Media Strategy: Tips by Lukasz Zelezny
Social Media Strategy: Tips by Lukasz Zelezny
 
Online marketing step it up
Online marketing   step it upOnline marketing   step it up
Online marketing step it up
 
Online Marketing - STEP IT UP
Online Marketing - STEP IT UPOnline Marketing - STEP IT UP
Online Marketing - STEP IT UP
 
Social Media Marketing for Malls
Social Media Marketing for Malls Social Media Marketing for Malls
Social Media Marketing for Malls
 

Último

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 

Último (20)

ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 

How To Use Social Media for Lead Gen

  • 1. Using Social Media for Lead Generation Neil Patel KISSmetrics
  • 2.
  • 3. Twitter search If you want to find customers, then search for them .
  • 6. Twitter search Searching will help you discover who is using your competitor’s solution and if they are upset .
  • 7. Twitter search Once you know who is upset with your competition you can direct message them and create a conversion over Twitter. This will help convert them into a new customer for your company .
  • 8. Twitter search In addition to leveraging Twitter’s search feature, you want to go viral on it as well.
  • 9.
  • 10. Infographics Data doesn’t have to be boring. If you can represent it in a fun and sexy visual format, people will love it.
  • 11.  
  • 12.  
  • 13.
  • 14.
  • 15. Infographics Once you create a few infographics, you then want to get into more aggressive social media marketing tactics.
  • 16.
  • 17. Quizzes People love games and quizzes… especially ones that help boost their ego .
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.
  • 26.
  • 27. Quizzes And with all the sites embedding your quizzes, you need to start tracking them .
  • 28.
  • 29. Social mention A great way to track what people are saying about you and your competition.
  • 30.  
  • 31. Social mention Through social mention you can figure out if people are happy with your competitors and if there is potential for you to bring them over to your company.
  • 32. Social mention You shouldn’t just track the your buzz on social mention, but you should piggyback on the industries buzz .
  • 33.
  • 34. Tweetmeme Get in with the “it crowd” before they go popular.
  • 35.  
  • 36.
  • 37. Tweetmeme Once you find the “good stuff” you need to participate by retweeting and commenting on these popular stories.
  • 38. Tweetmeme Riding the hype shouldn’t stop with Tweetmeme.
  • 39.
  • 40. Technorati Just because it’s old, it doesn’t mean it isn’t useful. Technorati does the hard work for you by sorting through the fluff .
  • 41.  
  • 42. Technorati Go through their Top 100 blogger list as well as the popular stories related to your business and start engaging through comments .
  • 43. Conclusion Once you boost your visibility on the social web, more people will talk about you and your company. Which will lead to more sales .