This decks shares the full line up of brand opportunities on Twitter including the new Promoted Tweets paid advertising platform including: he key difference between promoted and sponsored tweets and why it's essential to integrate Twitter into other marketing efforts
-If you don’t already have a Twitter account, please Google “what is Twitter good for?” and read the first 6 results.
-In small biz, the person=the brand, so there is no need for a differentiated strategy. And there are lots of great resources for small biz on how to use Twitter.
-Advertising is one component of marketing -But it’s not the only one -Social media is GREAT for marketing; but it’s a tough place for advertising
-Advertising is one component of marketing -But it’s not the only one -Social media is GREAT for marketing; but it’s a tough place for advertising
Why are we doing a webinar on advertising on Twitter? The reality is that Twitter is terrible for advertising. Let’s look at a successful Twitter account
But, look at Southwest’s tweets; none of them are advertising. They may be good marketing, though…
-This is what you started doing when your CEO said “why aren’t we on Twitter?” -Can’t be just advertising content -Must be compelling and focused on community needs -You must keep self-promotion to no more than 20% of tweets.
-Case study: palm oil -There’s no advertising on this account, but references palm oil controversy -This is the most basic; let’s look at some more robust Twitter integrations
-In this Nurse Jackie promotion, users collect isolated letters from Tweets throughout the season -It doesn’t need Twitter specifically, but offers a platform for users to participate in a public way -Takes advantage of Twitter’s default-public/follower POV
-In this Nurse Jackie promotion, users collect isolated letters from Tweets throughout the season -It doesn’t need Twitter specifically, but offers a platform for users to participate in a public way -Takes advantage of Twitter’s default-public/follower POV
-In this Meritline.com promotion, users only need to follow and Tweet to be entered to win an iPad -Low barrier to entry increases participation -Gaining followers extends reach of future messages
-FTC regulations bar consideration for social media coverage without disclosure, therefore no promoting Tweets from followers/fans
-Poses some risk if they are auto-matched
-Cause for very high standards and quick turnover in the PT that is featured -Third-parties are important b/c more than 70% of interaction comes from off-site on Twitter