In this exclusive new webinar; Jeremy Spiller, CEO of White Hat Media will be introducing you to some techniques you can use to beat the harsh new algorithms that are preventing your audience from seeing and sharing your content.

1. Why Do Your Social Media
Campaigns Urgently Need New
Strategies, And What Are They?
March 2015

3. Network
150 22,500

4. Source: Social Media Examiner

5. #6 Paid ads become unavoidable
#11 Paid media becomes necessary
#16 All social media networks offer paid visibility
#21 Paid media becomes the norm

6. EdgeRank (but not called that anymore)
Affinity
Weight
Decay
Edge

7. Is this all bad?

8. Extremely good targeting is possible

9. Demographic Behaviour Attitude

10. Fish where the fish are

14. Network Strategy

15. Be ahead of the game

18. You need something
of value to offer

19. Facebook
Advertising
is not
‘Fadvertising’

20. Promoted Photos
Sponsored Links
Sponsored Video
Sponsored App

26. Summary
• Facebook Sponsored Video is the best format
for overall engagement
• Facebook Sponsored Links are the best format
for clicks to website
• Facebook Sponsored Photos are great for post
and page likes
• A larger reach doesn’t always translate into
more engagement

27. LinkedIn
Sponsored Posts
Help You Hit Your
Target Audience

28. Accurate targeting is crucial.
You can also target by:
• Industry
• Company size
• Age
• Gender
• School attended
• Field of study
• Degree
• Skills

30. Interactive eBook preview – www.issuu.com

32. Automated Marketing
Data Capture Lead Analysis
and Tracking

33. Results
• Timeframe: 5 working days
• Ad spend: £235
• Impressions: 27,480
• Total clicks on ad: 88
• Clicks through to website: 47
• Social actions (likes, comments, new follows):
25
• Click-through rate: 1.29%
• Conversions (eBook downloads): 30
• Conversion Rate: 63.8%

34. Summary
• LinkedIn Sponsored Posts are perfect for B2B lead
generation
• You don’t need to spend a great deal of money to get a
good amount of leads
• Content needs to be relevant to the target audience and of a
high quality
• Landing page must be optimised for best performance
• Data capture and lead analysis systems help to understand
leads and learn when they revisit your site

35. Facebook advertising essentials
 Great for building lead and customer lists
 Works on CPC model; CPC10p to £3.00
 Now a must
 Do it right not to lose money

41. Competitors
Social Media Advertising
On-page MeasureOff-page
Expected results at £3.00 per click:
£5000
1667 clicks
5% conversion = 83
2% conversion = 33
£1000
333 clicks
5% conversion = 17
2% conversion = 7
£500
167 clicks
5% conversion = 8
2% conversion = 3

42. LinkedIn advertising essentials
 Can be expensive
 Highly targeted
 Excellent for B2B
 Do it right not to lose money

45. Target specific groups of people

46. Test continuously

47. Find your best performing ads

48. Focus on the best content you can

49. Use images and videos extensively

50. Copy should include a hook and a call to action

52. What we do

53. Social Media Advertising
Plan Create Measure

54. jeremy.spiller@whitehatmedia.com
Twitter @jeremyspiller
LinkedIn uk.linkedin.com/in/jeremyspiller
Now I have to go 

55. T: 03455 440223
W: www.whitehatmedia.com