The world of chocolate is celebrated in the next edition of Salon du Chocolat, . Professionals and chocolate passionates can meet the greatest chocolatiers, chefs and pastry chefs from Belgium and all over the world. Attendees can Indulge in their exceptional chocolate creations and watch live demonstrations of recipes. Visitors can enjoy the finest chocolate and participate in various workshops where chocolate naturally centered: live cooking demonstrations, conferences, workshops for children, chocolate sculptures ... and of course the famous fashion show with chocolate dresses, designed by two teams of designers and chocolatiers. https://www.whereinfair.com/salon-du-chocolat/moscow/2015-Mar/

1. THE WORLD’S LARGEST EVENT DEDICATED TO CHOCOLATE
RETURNS TO RUSSIA!
5th – 8th March 2015 EXPOCENTRE www.salon-du-chocolat.ru

2. LDEU SCAHLOOCNOLAT
LE MONDIAL DU CHOCOLAT & DU CACAO®:
AN INTERNATIONAL LABEL
ПРАЗДНИК ШОКОЛАДА И КАКАО
FLAGSHIP EVENT OF CHOCOLATE INDUSTRY, A TRUE MUST-SEE FOR BOTH PROFESSIONALS
AND CHOCOLATE LOVERS.
FOR MORE THAN 20 YEARS NOW SALON DU CHOCOLAT HAS BEEN A SPECIAL PLACE FOR EVERYONE,
WHO HAS TURNED CHOCOLATE INTO THEIR PROFESSION, BUSINESS OR PASSION. AT THE SALON
EVERY VISITOR HAS A CHANCE TO FEEL THE MAGIC OF CHOCOLATE AND UNRAVEL ITS MYSTERIES.
MORE THAN 159 EVENTS SINCE 1994. SINCE ITS FIRST LAUNCH SALON DU CHOCOLAT HAS
TRAVELLED ALL OVER THE WORLD AND WON OVER ITS MAJOR CAPITALS: PARIS, NEW YORK, TOKYO,
BEIJING, CAIRO, LONDON, BRUSSELS, SEOUL, LIMA, BEIRUT AND IN MAJOR FRENCH, ITALIAN,
GERMAN, JAPANESE, BRAZILIAN, CHINESE AND SWISS CITIES.
THOUSANDS OF VISITORS. THIS IS THE MAIN EVENT OF CHOCOLATE AND COCOA INDUSTRY, A
PLACE, WHERE THOSE MAKING CHOCOLATE AND THOSE, WHO CANNOT GET THROUGH THE DAY
WITHOUT A CHOCOLATE BAR, CAN MEET UNDER ONE ROOF.
HUNDREDS OF EXHIBITORS. THEMED AROUND CHOCOLATE, COCOA, ICE-CREAM, PASTRIES AND
CONFECTIONARIES, EXHIBITOR’S STANDS ARE THE HEART OF THE SHOW AND BRING TOGETHER TOP
RUSSIAN AND INTERNATIONAL CONFECTIONERS, ARTISAN CHOCOLATIERS, MANUFACTURERS,
COCOA GROWERS AND RAW MATERIAL SUPPLIERS TO CREATE AN AMAZING SHOWCASE OF THE
DIVERSITY OF SWEET PRODUCTS.
WIDE MEDIA COVERAGE. SALON DU CHOCOLAT IS WELL-KNOWN AMONG JOURNALISTS ALL
OVER THE WORLD FOR ITS SPECTACULAR SHOWS, STUNNING CHOCOLATE OUTFITS AND AN IMPRES-SIVE
LIST OF FAMOUS PEOPLE.

3. LDEU SCAHLOOCNOLAT
PARIS CELEBRATES THE 20th
ANNIVERSARY OF THE SALON
DU CHOCOLAT
ПРАЗДНИК ШОКОЛАДА И КАКАО
SALON DU CHOCOLAT IS HELD ANNUALLY IN PARIS, ITS BIRT PLACE,
AND IS CELEBRATING ITS 20th ANNIVERSARY THIS YEAR.
IN 2013 THE PARIS SHOW MANAGED TO BREAK EVERY RECORD
IMAGINABLE WITH 130,000 PEOPLE VISITING IT IN 5 DAYS, 500
PARTICIPANTS, 250 EVENTS AND ACTIVITIESAND MORE THAN
400,000 OF WEB HITS THE MONTH PRECEEDING THE EVENT.

4. LDEU SCAHLOOCNOLAT
ALL ROADS LEAD TO… MOSCOW
ПРАЗДНИК ШОКОЛАДА И КАКАО
MOSCOW IS THE CAPITAL OF RUSSIA, ITS ECONOMIC, POLITICAL AND CULTURAL CENTER.
MOSCOW IS A RAPIDLY DEVELOPING CITY, WITH A POPULATION OF OVER 12 MILLION. IT IS ONE
OF THE WORLD’S LARGEST ECONOMIC CENTERS AND IS THE LARGEST MARKET IN EUROPE.
RUSSIAN CHOCOLATE MARKET IS CONSIDERED ONE OF THE MOST PROMISING, WITH ITS ANNUAL
TURNOVER OF 6 BILLION EUROS AND A GROWTH RATE (6-7%) SIGNIFICANTLY SURPASSING THE
WORLD AVERAGE OF 2%.
CHOCOLATE CONSUMPTION REPRESENTS 75% OF THE CONFECTIONERY MARKET IN RUSSIA.THE
PER CAPITA CONSUMPTION OF CHOCOLATE IN MOSCOW AND IN RUSSIA IS CONTINUOUSLY
GROWING AND IS CURRENTLY ESTIMATED AT AN AVERAGE OF 3-4 KG/ PERSON.
INTEREST IN PREMIUM CLASS AND ORGANIC PRODUCTS IN RUSSIA AND ITS CAPITAL, IN PARTICU -
LAR, HAS DOUBLED IN THE LAST THREE YEARS. THE EXPECTED PREMIUMISATION OF THIS SEGMENT
WILL EXCEED 20% IN 2015.
RUSSIA IS A COUNTRY WITH A LONG TRADITION OF CHOCOLATE. THE HISTORY OF RUSSIAN
CHOCOLATE DATES BACK TO THE MID18th CENTURY, WHEN RUSSIA BECAME THE LEADING EURO-PEAN
CHOCOLATE PRODUCER.

5. LDEU SCAHLOOCNOLAT
EXHIBITORS PROFILE
ПРАЗДНИК ШОКОЛАДА И КАКАО
FAMOUS CHOCOLATIERS AND PASTRY CHEFS FROM ALL
OVER THE WORLD;
RUSSIAN AND FOREIGN CONFECTIONERY COMPANIES AND
ICE-CREAM MAKERS;
ARTISAN CHOCOLATE AND MAJOR INTERNATIONAL
CHOCOLATE BRANDS;
PRODUCERS OF ORGANIC CHOCOLATEAND SWEET OR-GANIC
PRODUCTS;
CHOCOLATE AND COCOA-BASED COSMETICS MANUFAC-TURERS
AND SUPPLIERS;
CHOCOLATE INDUSTRY PROFESSIONALS, INGREDIENTS AND
EQUIPMENT PROVIDERS;
COCOA GROWERS AND COCOA PRODUCING COUNTRIES.

6. LDEU SCAHLOOCNOLAT
ПРАЗДНИК ШОКОЛАДА И КАКАО
MORE THAN JUST AN EVENT
A BOND BETWEEN COCOA GROWERS, CHOCO-LATE
MANUFACTURERS AND CONSUMERS.

7. LDEU SCAHLOOCNOLAT
PROGRAM OF THE SALON DU CHOCOLAT IN MOSCOW
ПРАЗДНИК ШОКОЛАДА И КАКАО
THE ICONIC CONTENTS OF THE SALON DU CHOCOLAT WILL OFFER A FULL CHOCOLATE
EXPERIENCE TO VISITORS:
THE WORLD-FAMOUS CHOCOLAT FASHION SHOW ASSOCIATING THE FINEST FASHION
DESIGNERS AND THE MOST TALENTED CHOCOLATIERS;
THE ACTIVE PRESENCE OF GREAT CHOCOLATIERS AND PASTRY CHEFS WHO WILL SHARE
THEIR PASSION FOR CHOCOLATE AND UNVEIL THEIR NEW PRODUCTS;
LIVE DEMONSTRATIONS AND CULINARY LESSONS RUN BY PRESTIGIOUS CHEFS AND MASTER
CHOCOLATIERS;
PASTRY WORKSHOPS DEDICATED TO THE TRANSMISSION OF THEIR KNOW-HOW;
EDUCATIONAL WORKSHOPS FOR YOUNGER VISITORS DESIGNED TO INTRODUCE THEM TO
THE MAGIC OF CHOCOLATE;
COOKING COMPETITIONS SHOWCASING THE TALENTS OF BOTH PROFESSIONALS AND
AMATEURS;
PRESENTATIONS, LECTURES AND BOOK SIGNING SESSIONS AT THE CHOCOLATE BOOK
CORNER, SELLING THE LATEST CULINARY BOOKS;
COCOA-PRODUCING COUNTRIES PRESENTING THEMSELVES THROUGH DISCOVERY SPACES,
ACTIVITIES AND LIVE PERFORMANCES;
RELAXATION PROCEDURES AND TUTORIALS ON COCOA-BASED COSMETICS AT THE CHOCO-SPA
AREA;
TASTINGS AND INTRODUCTION TO ORGANIC CHOCOLATE PRODUCTION AT THE BIO-SPHERE
AREA.

8. LDEU SCAHLOOCNOLAT VISITORS PROFILE
ПРАЗДНИК ШОКОЛАДА И КАКАО
30,000 VISITORS ARE EXPECTED TO ATTEND THE SALON DU
CHOCOLAT IN MOSCOW.
CONSUMERS, UNINITIATED AND AFICIONADOS TO CHOCO-LATE:
ITS WOMEN AND MEN BETWEEN 20 AND 45 YEARS
WITH MIDDLE OR HIGH INCOME LEVEL, MARRIED WITH CHIL-DREN;
JOURNALISTS AND MEDIA PROFESSIONALS;
CHOCOLATE INDUSTRY PROFESSIONALS (CONFECTIONERS,
CHEFS, CHOCOLATIERS);
RETAIL CHAINS REPRESENTATIVES, BUYERS AND RETAILERS.
THE MAJORITY OF VISITORS
OF THE SALON DU CHCOLAT:
WOMEN — 60%
FAMILIES — 47%
CHILDREN — 19%

9. LDEU SCAHLOOCNOLAT
VENUE
ПРАЗДНИК ШОКОЛАДА И КАКАО
MOSCOW EXPOCENTRE IS AN INTERNATIONALLY RECOG-NIZED
AWARD-WINNING EXHIBITION COMPLEXNEAR
MOSCOW BUSINESS CENTER. IT IS LOCATED ON THE BANK OF
THE MOSKVA RIVER CLOSE TO THE HEART OF THE CITY AND
WITHIN EASY REACH OF PUBLIC TRANSPORT.
FOR 4 DAYS THE 5 000 SQ. M. OF THE EXHIBITION COMPLEX
WILL BE DEDICATED TO CHOCOLATIERS, PASTRY CHEFS, ICE
CREAM MAKERS AND COCOAPRODUCING COUNTRIES.
80 COMPANIES ARE EXPECTED TO PARTICIPATE IN THE
SALON, INCLUDING ARTISANAL AND INDUSTRIAL EXHIBITORS.
THE OPENING NIGHT AND GALA-EVENING WILL BE TAKING
PLACE ON 4th MARCH 2015.

10. LDEU SCAHLOOCNOLAT ПРАЗДНИК ШОКОЛАДА И КАКАО
THE MEDIA DRAW OF THE SALON
DU CHOCOLAT IN MOSCOW
ACCORDING TO IPSOS, SALON DU CHOCOLAT IS THE
MOST POWERFUL MEDIUM FOR SWEET TREATS AND
PLEASURE.
SALON DU CHOCOLAT IS A WIDELY-RECOGNIZED BRAND
WITH 87% SPONTANEOUS RECOGNITION IN FRANCE
AND 62% IN EUROPE.
OVER 300 JOURNALISTS AND MEDIA DECISION-MAKERS
ARE EXPECTED TO ATTEND THE MOSCOW
SALON, PROVIDING AN EXCEPTIONAL NATIONAL AND
INTERNATIONAL MEDIA COVERAGE.
A DYNAMIC ADVERTISING CAMPAIGN WILL INCLUDE:
BILLBOARD CAMPAIGN;
RADIO CAMPAIGNS ON LEADING RADIO STATIONS;
SOCIAL MEDIA NETWORK CAMPAIGN;
ADVERTISING AND EDITORIAL CAMPAIGN IN MAJOR
LEADING NEWSPAPERS, FOOD AND CONSUMERS
MAGAZINES, ONLINE FEATURES AND BLOGS;
PRESS, INTERNET AND TV PARTNERSHIPS.

11. LDEU SCAHLOOCNOLAT ПРАЗДНИК ШОКОЛАДА И КАКАО
159 SALONS DU CHOCOLAT IN 20 YEARS
20 SALONS DU CHOCOLAT EVERY YEAR
A GLOBAL NETWORK OF PROFESSIONALS
AND MEDIA IN 24 NATIONAL AND
INTERNATIONAL DESTINATIONS
LILLE
ZURICH
PARIS
NATES MOSCOW
MARSEILLE
CANNES
BOLOGNA TOULOUSE
NEW YORK
LONDONTOKYO
CAIROKYOTO
SEOUL SHANGHAI
SAPPORO
FUKUOKA
BRUSSELS
NACOYA SENDAI
SALVADOR
DA BAHIA
SALON DU CHOCOLAT GROUP
AMERICAS
EUROPE
ASIA – MIDDLE EAST
U N I T E D S T A T E S
N E W Y O R K 15 EDITIONS SINCE 1998
BRAZIL
S A L V A D O R D A B A H I A 1ST EDITION IN 2012
FRANCE
P A R I S AND 7 OTHER CITIES 41 EDITIONS SINCE 1995
JAPAN
T O K Y O AND 6 OTHER CITIES 12 EDITIONS SINCE 2003
CHINA
1ST EDITIONS IN 2005
SOUTH KOREA
2 EDITIONS SINCE 2013
EGYPT
C A I R O
4 EDITIONS SINCE 2010
LEBANON
1ST EDITION IN 2014
UNITED KINGDOM
L O N D O N 2 EDITIONS SINCE 2013
BELGIUM
B R U S S E L S 1ST EDITION IN 2014
I T A L Y
B O L O G N A 1ST EDITION IN 2011
RUSSIA
MOSCOW 3 EDITIONS SINCE 2006
GERMANY
C O L O G N E 1ST EDITION IN 2014
SWITZERLAND
Z U R I C H 3 EDITIONS SINCE 2012
PERU
L I M A 4 EDITIONS SINCE 2010
B E I R U T
B E I J I N G A N D S H A N G H A I
S E O U L

12. An event created by
Event International
59 rue de la Tour
75116 Paris, France
www.salon-du-chocolat.com
www.eventinternational.com
Founders of the Salon du Chocolat
Sylvie Douce and François Jeantet
Organizer of the Salon du Chocolat in Moscow
OOO EKOST (¥¥¥ «§¨¥©ª»)
+ 7 495 767 26 33
www.salon-du-chocolat.ru
Director of the Salon du Chocolat in Moscow
Claire Coutin
˜laire@salon-du-chocolat.ru
Sales department — Moscow
sdcm@salon-du-chocolat.ru
+ 7 495 767 26 33
Sales Manager — Paris
Anaïs Tourette
atourette@salon-du-chocolat.fr
+ 33 1 45 03 80 52
«Golden autumn» A. Korkunov – I. Chapurin (Salon du Chocolat Moscow, 2006)